Video game stocks fell sharply after Google unveiled “Project Genie,” an experimental AI research prototype that enables users to create and interact with virtual worlds.

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AppLovin Q2 2026 earnings: AI advertising leader stumbles as guidance disappoints

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"We see scope for potential upside as AppLovin’s eCommerce platform migrates from the pilot/referral phase to general availability by June 30, 2026," analysts at the firm wrote in a note to clients.

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Morgan Stanley notes Meta Audience Network has been a "longtime bidder" in AppLovin's ad supply and "incremental bidding activity on IDFA traffic is not new."

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AppLovin projects 5%–7% sequential revenue growth in Q1, driven by its internal AI models.

CEO Adam Foroughi said, “What's fueling that growth is our own AI models.”

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Wedbush Securities views AppLovin as the “dominant” player in mobile advertising, while Unity is undergoing a “successful turnaround.”

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AppLovin shares fell 14% on Monday after Bloomberg reported that the U.S. SEC may be probing the company over its data collection practices.

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AppLovin surged 6% on Monday ahead of the October 1 launch of its self-serve tool, Axon Ads Manager, designed for e-commerce and other non-gaming advertisers.

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AppLovin shares surged after multiple bullish analyst notes pointed to strong growth catalysts.

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AppLovin projects 20% to 30% annual growth, fueled primarily by strength in gaming advertising.

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Loop Capital Defends AppLovin as Shorts Target Company; AppLovin Hires Law Firm To Investigate

Video: youtube.com/shorts/IaJUa...

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“However, we've never been a game developer at heart.” The CEO added, “Today, we're announcing we've signed an exclusive term sheet to sell all of our Apps business.”

Video: youtube.com/shorts/iCite...

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