ICYMI: Nielsen closes Italy's four-screen measurement gap with YouTube deduplication #Nielsen #YouTube #FourScreenMeasurement #AdDeduplication #MediaBuyers
Nielsen closes Italy's four-screen measurement gap with YouTube deduplication
Nielsen today added linear TV to YouTube ad deduplication in Italy, giving media buyers deduplicated reach across all four screens for the first time in Italy.
ppc.land
June 9, 2026 at 12:55 PM
ICYMI: Nielsen closes Italy's four-screen measurement gap with YouTube deduplication #Nielsen #YouTube #FourScreenMeasurement #AdDeduplication #MediaBuyers
ICYMI: Nielsen closes Italy's four-screen measurement gap with YouTube deduplication #Nielsen #YouTube #FourScreenMeasurement #AdDeduplication #MediaBuyers
Nielsen closes Italy's four-screen measurement gap with YouTube deduplication
Nielsen today added linear TV to YouTube ad deduplication in Italy, giving media buyers deduplicated reach across all four screens for the first time in Italy.
ppc.land
June 9, 2026 at 12:55 PM
ICYMI: Nielsen closes Italy's four-screen measurement gap with YouTube deduplication #Nielsen #YouTube #FourScreenMeasurement #AdDeduplication #MediaBuyers