Meanwhile in UK, data protection regulator was redirected by govt to have regard to GDP and innovation, and shelved enforcement against adtech's GDPR known breaches.
Meanwhile in UK, data protection regulator was redirected by govt to have regard to GDP and innovation, and shelved enforcement against adtech's GDPR known breaches.
I understand what the OP is saying but I work in this space for my job & "consent" is absolutely the proper & correct term for what we're talking ab. eg. All those annoying cookie banners you're always clicking on? Those are "Consent Mgmt Platforms".
clearcode.cc/blog/consent...
I understand what the OP is saying but I work in this space for my job & "consent" is absolutely the proper & correct term for what we're talking ab. eg. All those annoying cookie banners you're always clicking on? Those are "Consent Mgmt Platforms".
clearcode.cc/blog/consent...
by Lee McGuigan, Sarah Myers West, Ido Sivan-Sevilla & Patrick Parham reveal how adtech's 'privacy-preserving' design is often a form of cynical resignation to keep data-driven models thriving journals.sagepub.com/doi/10.1177/...
by Lee McGuigan, Sarah Myers West, Ido Sivan-Sevilla & Patrick Parham reveal how adtech's 'privacy-preserving' design is often a form of cynical resignation to keep data-driven models thriving journals.sagepub.com/doi/10.1177/...
This Giving Tuesday, we’re asking that you join us as a Checkmate to support the work we do. What work is that? Well, I'm glad you asked, hypothetical Bluesky user!
Because this year alone ...
www.theregister.com/2025/06/30/o...
Like being hard to spot? They’d much rather you didn’t
#DataProtection #DataPrivacy #CyberSecurity #InfoSec #Surveillance
www.theregister.com/2025/06/30/o...
Like being hard to spot? They’d much rather you didn’t
#DataProtection #DataPrivacy #CyberSecurity #InfoSec #Surveillance
Checkout our own Shiv Gupta (@airgups23.bsky.social) in this hot off the press Q&A from Marketing Brew’s Ryan Barwick! (@ryanbarwick.bsky.social)
Full Q&A here:
bit.ly/4f7airP
#EducationIsFutureProof💡
Checkout our own Shiv Gupta (@airgups23.bsky.social) in this hot off the press Q&A from Marketing Brew’s Ryan Barwick! (@ryanbarwick.bsky.social)
Full Q&A here:
bit.ly/4f7airP
#EducationIsFutureProof💡
Which has been adtech’s position all along, which means these are twenty year old talking points.
Which has been adtech’s position all along, which means these are twenty year old talking points.
Ahead of today’s news, I spoke w/ CEO Brian O’Kelley (“adtech’s godfather”) about the updates & his vision for creating an “operating system for agents.” digiday.com/media-buying...
Ahead of today’s news, I spoke w/ CEO Brian O’Kelley (“adtech’s godfather”) about the updates & his vision for creating an “operating system for agents.” digiday.com/media-buying...
CDNs were built for the Attention Economy. But in the AI-mediated internet, delivery isn’t the edge anymore—selection is.
My post on why adtech needs to build for invocation, not impressions
CDNs were built for the Attention Economy. But in the AI-mediated internet, delivery isn’t the edge anymore—selection is.
My post on why adtech needs to build for invocation, not impressions
✔️ What happens when AI governance lands in the DPO’s inbox
✔️ Europe starts drawing lines around social media
✔️ Adtech’s teen-targeting rules run into the age-check problem
www.linkedin.com/pulse/loose-...
✔️ What happens when AI governance lands in the DPO’s inbox
✔️ Europe starts drawing lines around social media
✔️ Adtech’s teen-targeting rules run into the age-check problem
www.linkedin.com/pulse/loose-...
The global programmatic ad market is set to hit $28.12B by 2028 with a 22.6% compound annual growth rate. Adtech’s growth trajectory is looking like a hockey stick straight to the moon.
The global programmatic ad market is set to hit $28.12B by 2028 with a 22.6% compound annual growth rate. Adtech’s growth trajectory is looking like a hockey stick straight to the moon.
#Advertising #Tech #Media #the-ai-marketer #cmo-insider-news #ad-tech #the-trade-desk #google #agentic-ai #ai
Origin | Interest | Match
3️⃣ Could it erode consent? Tracking without valid user consent. Making it also hard to verify it anonymization is proper across adtech’s complex data pipelines.
3️⃣ Could it erode consent? Tracking without valid user consent. Making it also hard to verify it anonymization is proper across adtech’s complex data pipelines.
adweek.it/43fTxZe
adweek.it/43fTxZe
While I love positivity I think it will be another hard year. The fact is most global ad revenue now goes to a handful of USA companies. Everyone else is fighting for scraps. That can’t be right and is eroding quality journalism
www.adweek.com/programmatic...
While I love positivity I think it will be another hard year. The fact is most global ad revenue now goes to a handful of USA companies. Everyone else is fighting for scraps. That can’t be right and is eroding quality journalism
www.adweek.com/programmatic...
https://adjoe.io/careers/open-positions/8091e129-8708-40de-851c-b83b4331af00/
> Our #AntiFraud Solutions team tackles one of #adtech’s biggest challenges: industry reports suggest 25% of global mobile ad spend is fraudulent. We’ve built sophisticated systems that […]
https://adjoe.io/careers/open-positions/8091e129-8708-40de-851c-b83b4331af00/
> Our #AntiFraud Solutions team tackles one of #adtech’s biggest challenges: industry reports suggest 25% of global mobile ad spend is fraudulent. We’ve built sophisticated systems that […]
AI-driven analytics are fundamentally changing digital advertising. This is done by shifting how data is analyzed, collected, and ultimately used to target audiences.
AI-driven analytics are fundamentally changing digital advertising. This is done by shifting how data is analyzed, collected, and ultimately used to target audiences.