#AttentionData
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ppc.land
FYI: xpln.ai and TVision team up to scale CTV attention data across channels #CTV #AttentionData #DigitalMarketing #MediaPlanning #CrossChannelMarketing
xpln.ai and TVision team up to scale CTV attention data across channels
xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning.
ppc.land
April 27, 2026 at 2:40 PM
marketingnews.bsky.social
FYI: xpln.ai and TVision team up to scale CTV attention data across channels #CTV #AttentionData #DigitalMarketing #MediaPlanning #CrossChannelMarketing
xpln.ai and TVision team up to scale CTV attention data across channels
xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning.
ppc.land
April 27, 2026 at 2:39 PM
ppc.land
Viant closes TVision deal, putting real attention data inside the buy #Viant #TVision #AttentionData #CTV #CampaignPlanning
Viant closes TVision deal, putting real attention data inside the buy
Viant Technology closes its $40M TVision acquisition, embedding second-by-second attention signals directly into CTV campaign planning, buying, and measurement.
ppc.land
May 6, 2026 at 5:21 PM
ppc.land
ICYMI: xpln.ai and TVision team up to scale CTV attention data across channels #CTV #AttentionData #MediaPlanning #CampaignOptimization #MarketingTechnology
xpln.ai and TVision team up to scale CTV attention data across channels
xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning.
ppc.land
April 25, 2026 at 2:38 PM
ppc.land
Viant buys TVision for $40M to end TV's self-measurement problem #Viant #TVision #ProgrammaticAdvertising #DigitalMarketing #AttentionData
Viant buys TVision for $40M to end TV's self-measurement problem
Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting.
ppc.land
April 15, 2026 at 6:46 PM
marketingnews.bsky.social
Viant closes TVision deal, putting real attention data inside the buy #Viant #TVision #AttentionData #CTV #CampaignPlanning
Viant closes TVision deal, putting real attention data inside the buy
Viant Technology closes its $40M TVision acquisition, embedding second-by-second attention signals directly into CTV campaign planning, buying, and measurement.
ppc.land
May 6, 2026 at 5:21 PM
marketingnews.bsky.social
ICYMI: xpln.ai and TVision team up to scale CTV attention data across channels #CTV #AttentionData #MediaPlanning #CampaignOptimization #MarketingTechnology
xpln.ai and TVision team up to scale CTV attention data across channels
xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning.
ppc.land
April 25, 2026 at 2:38 PM
marketingnews.bsky.social
Viant buys TVision for $40M to end TV's self-measurement problem #Viant #TVision #ProgrammaticAdvertising #DigitalMarketing #AttentionData
Viant buys TVision for $40M to end TV's self-measurement problem
Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting.
ppc.land
April 15, 2026 at 6:46 PM
pfefferle.org
Letzte Woche ist auf Robert Basics Artikel zu APML eine interessante Diskussion zu dem Sinn und Zweck von APML entstanden. Einer der größten Kritikpunkte an dem Attentiondata-Format ist das fehlende „normierte Vokabular“ und die daraus entstehenden Probleme beim... https://notiz.blog/b/EF
May 9, 2008 at 5:48 PM
mediashotz.bsky.social
Peter Wallace, GM EMEA at @GumGum chats to us from @Canneslions.
Discover how the #AdTech's latest development, #MindsetGraph, is innovating with attention data & advancing contextual intelligence.
#ContextualAdvertising #AdTech #AttentionData #Cannes2025
Cannes People 2025: GumGum CEO EMEA, Peter Wallace -
We caught up with Peter Wallace, General Manager (EMEA) GumGum, to talk Mindset Graphs, cookies & his hopes for Cannes Lions 2025.
mediashotz.co.uk
June 16, 2025 at 5:16 PM