FYI: VAB isolates 42% revenue gap between authenticated TV viewers and others #VABInsights #TVMarketing #AuthenticatedTV #CookielessFuture #AdRevenue
VAB isolates 42% revenue gap between authenticated TV viewers and others
Sourced from Experian research on cookieless environments, the figure now anchors a standalone VAB Insights email to marketers ahead of Upfront negotiations.
ppc.land
July 14, 2026 at 7:32 PM
FYI: VAB isolates 42% revenue gap between authenticated TV viewers and others #VABInsights #TVMarketing #AuthenticatedTV #CookielessFuture #AdRevenue
FYI: VAB isolates 42% revenue gap between authenticated TV viewers and others #VABInsights #TVMarketing #AuthenticatedTV #CookielessFuture #AdRevenue
VAB isolates 42% revenue gap between authenticated TV viewers and others
Sourced from Experian research on cookieless environments, the figure now anchors a standalone VAB Insights email to marketers ahead of Upfront negotiations.
ppc.land
July 14, 2026 at 7:32 PM
FYI: VAB isolates 42% revenue gap between authenticated TV viewers and others #VABInsights #TVMarketing #AuthenticatedTV #CookielessFuture #AdRevenue