IAB forecasts 9.5% ad growth as marketers shift toward agentic AI #IAB #AdGrowth #AIMarketing #DigitalAdvertising #AutonomousCampaigns
IAB forecasts 9.5% ad growth as marketers shift toward agentic AI
Interactive Advertising Bureau projects 9.5% US ad spend increase in 2026, with five of six top priorities driven by AI as advertisers embrace autonomous campaign management.
ppc.land
January 31, 2026 at 2:14 PM
IAB forecasts 9.5% ad growth as marketers shift toward agentic AI #IAB #AdGrowth #AIMarketing #DigitalAdvertising #AutonomousCampaigns
IAB forecasts 9.5% ad growth as marketers shift toward agentic AI #IAB #AdGrowth #AIMarketing #DigitalAdvertising #AutonomousCampaigns
IAB forecasts 9.5% ad growth as marketers shift toward agentic AI
Interactive Advertising Bureau projects 9.5% US ad spend increase in 2026, with five of six top priorities driven by AI as advertisers embrace autonomous campaign management.
ppc.land
January 31, 2026 at 2:14 PM
IAB forecasts 9.5% ad growth as marketers shift toward agentic AI #IAB #AdGrowth #AIMarketing #DigitalAdvertising #AutonomousCampaigns