A “quick” request can derail the day. Kathy Floam Greenspan has a question for B2B marketers: What goal does this work serve? Ask before urgency turns a busy team into a scattered one. Start here. #B2BMarketers #MarketingStrategy #MarketingLeadership #MarketingGoals #BusinessGrowth #MarketingTips

⚠️ A #Forrester survey shows that half of #B2Bmarketers aren't prepared to handle an AI-powered attack on their brands' reputation. 🛡️ @ANA unpacks how marketers are approaching #deepfakes 🤖:

zurl.co/xXCRZ

🎧 EPISODE 49: AI isn't a replacement for people, it's a tool for people to use, with Victoria Blackwell, G2 - Listen: buff.ly/VxQDOg4

#b2b #b2bmarketers #b2bmarketing

🎧 EPISODE 49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2 - Listen: buff.ly/2r37toD

#b2b #b2bmarketers #b2bmarketing

B2B EPISODE 46: Software as the "second sale" with Sri Ganesan from Rocketlane - Listen: buff.ly/XGPfxBE

#b2b #b2bmarketers #b2bmarketing

B2B EPISODE 46: AI has moved well beyond only being able to handle mundane tasks with Sri Ganesan, Rocketlane - Listen: buff.ly/XGPfxBE

#b2b #b2bmarketers #b2bmarketing

B2B EPISODE 46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane - Listen: buff.ly/XGPfxBE

#b2b #b2bmarketers #b2bmarketing

B2B EPISODE 44: What does AI-driven root cause analysis look like? with Gerardo Dada, Catchpoint - Listen to the episode: buff.ly/vRxdgSB

#b2b #b2bmarketers #b2bmarketing #b2btechtalk

B2B EPISODE 44: Why "slow" experiences are the new "site is down" with Gerardo Dada, Catchpoint - Listen to the episode: buff.ly/vRxdgSB

#b2b #b2bmarketers #b2bmarketing #b2btechtalk

B2B Episode 43: Localizing video using AI with Guy Piekarz from Panjaya
Listen: buff.ly/vRxdgSB

Joining host Greg Kihlström is Guy Piekarz, CEO of Panjaya, a company that provides seamless lip-syncing and natural dubbing across multiple languages.

#b2bmarketers #b2bmarketing

⚠️ A #Forrester survey shows that half of #B2Bmarketers aren't prepared to handle an AI-powered attack on their brands' reputation. 🛡️ @ANA unpacks how marketers are approaching #deepfakes 🤖:

bit.ly/4m8AhE2

Why B2B Marketers Are Investing More in MarTech

read more : www.martechcube.com/why-b2b-mark...

#B2BMarketers #MartechInvesting #martech #martechnews #martecharticles #martechinterview

#B2Bmarketers! Are you using or testing #influencermarketing in your campaigns? If not, why not?! B2B Marketing Awards data shows is officially mainstream and a powerful way of overcoming the trust chasm in B2B. Extract from Volume agency shows.acast.com/the-problem-...