#BabyFriendly
I guess there's no real solution to this since cinemas are hardly gonna turn down people who want to buy tickets, and since nobody actually objected it's really only a prison of the maternal mind. I just wanted to grumble at how even advertised babyfriendly spaces don't always feel that way
January 21, 2025 at 2:49 PM
Breastfeeding anytime, anywhere—because babies don’t wait. Let’s build a world where every parent feels supported however they feed their babies #BabyFriendly #WorldBreastfeedingInPublicDay
February 22, 2025 at 4:46 PM
Tired: Breast is best

Wired: Paid parental leave, eliminate #FirstFoodDeserts affordable childcare, mandate #BabyFriendly for all, #FICare in every #NICU, a national milkbanking system like we do for blood, more #NABBLM certified docs, free #IBCLC certification for Black and Indigenous communities
November 18, 2024 at 4:10 PM
It was such an honour to present my journey with Family Integrated Care #ficare at the @unicefuk.bsky.social #babyfriendly conference today. @canadianpreemies.bsky.social
November 21, 2024 at 1:40 AM
Today we're sharing @makesmilkemma.bsky.social's post on @unicef.org exploring what’s normal in the first days of breastfeeding a newborn.

An interesting read for new and expecting mums - and for those who want an insight into the early days of breastfeeding.

www.unicef.org.uk/babyfriendly...
Guest blog: "Is this normal?" The first week with a breastfeeding newborn - Baby Friendly Initiative
In this guest blog, lactation consultant Emma Pickett explores what's "normal" in the first week with a newborn, and encourages mums to trust their baby and their own instincts.
www.unicef.org.uk
January 22, 2025 at 9:30 AM
It's not waste if it'll save SNHS money long term. The baby box has lots of health info in it as well as a blanket, pads etc. The info helped raise breastfeeding rates - breastfed babies get better immunity+less health issues.

pmc.ncbi.nlm.nih.gov/articles/PMC...

www.unicef.org.uk/babyfriendly...
The health impact of Scotland's Baby Box Scheme: a natural experiment evaluation using national linked health data
Scotland's Baby Box Scheme (SBBS) is a national programme offering a box of essential items to all pregnant women in Scotland intended to improve infant and maternal health. We aimed to evaluate the e...
pmc.ncbi.nlm.nih.gov
December 11, 2024 at 5:02 PM
Nos bébés en ville ! Des études…. Du « babyfriendly » :p
February 21, 2026 at 6:19 PM
🎉 ZSFG is the 2025 NICU of the Year + finalist for the Hospital of the Year – Lactation Impact Award!

As SF’s 1st #BabyFriendly hospital, we lead in equity-focused, evidence-based lactation care—serving families with heart + excellence.

#ZSFG #HealthEquity #Breastfeeding
July 18, 2025 at 5:01 PM
It's this week! @unicef-uk.bsky.social's Annual #BabyFriendlyConference is back in person in Telford Wednesday & Thursday at the #TelfordInternationalCentre. If you can't make it follow along here & with #BFConf. Timetable www.unicef.org.uk/babyfriendly...
November 10, 2025 at 12:43 PM
Nemáte tip na nějaký fajn babyfriendly ubytování? Ideálně v Čechách, ať to není přes celou republiku. Díky :-)
May 10, 2024 at 8:05 AM
Gregory: clarifying for audience what #BabyFriendly actually means=education for #informedchoice about infant feeding #KernCalltoAction
November 29, 2024 at 10:16 PM
Heinig: in 2014 more than 25% of babies born in #California are born in #BabyFriendly facilities #CBC2015SUMMIT
November 28, 2024 at 4:06 PM
Read: what's happened in 10 years?
- Burdett Project 2016-19 www.unicef.org.uk/babyfriendly...

- Neonatal Operating Delivery Networks

- Government-led initiatives in Scotland & Northern Ireland
www.unicef.org.uk
November 12, 2025 at 2:11 PM
Today we're sharing a post from our Southampton service on the importance skin-to-skin!

Make time for cuddles this Sunday 💜

Find more info on skin-to-skin at:
buff.ly/2KCexkA
March 2, 2025 at 11:00 AM
Tired but happy after an exciting day at the UNICEF Babyfriendly UK conference, presenting our poster ‘Caring for Everyone: Effective and Inclusive Communication around infant feeding’. Find out more at engagedphilosophy.org/inclusive/
November 22, 2023 at 7:53 PM
My understanding of this admittedly BS excuse is that selling rings and nipples encourages formula feeding somehow. More info here: www.unicef.org.uk/babyfriendly...
The International Code of Marketing of Breastmilk Substitutes - Baby Friendly Initiative
Key facts about The International Code of Marketing of Breastmilk Substitutes and what it means for health services in practice.
www.unicef.org.uk
July 9, 2025 at 3:21 AM
Hard to find, as UNICEF does a lot of the work and they concentrate on poorer countries. But in the UK in 2010, exclusive feeding to 6mo as recommended by the WHO was 1%. Any feeding at 6mo was 34%. www.unicef.org.uk/babyfriendly...
Europe & the US seem to be way below Africa, India, Asia & SAmerica
August 9, 2026 at 9:38 AM
Fisher: Breastfeeding Qualifications programme "Listening, Learning, Leading Change" www.unicef.org.uk/babyfriendly...

Round of applause for those graduates present (64 so far)

Applications are open for the next cohort, deadline 21 November
Leader of Change Qualification Programme (clone) - Baby Friendly Initiative
This eight-month qualification programme increases knowledge related to infant feeding and very early child development across UK public services.
www.unicef.org.uk
November 12, 2025 at 10:15 AM
Thank you for the reminder! It’s here, p7: www.unicef.org.uk/babyfriendly...
(Until I work out how to upload a high quality version)
2024 Virtual Annual Conference - Baby Friendly Initiative
Booking is now open for this year's Baby Friendly Annual Conference taking place virtually on 20-21 November 2024.
www.unicef.org.uk
November 23, 2024 at 5:58 AM
How the $55 billion breastmilk substitute industry uses pervasive, personalised and powerful marketing strategies to target parents
www.unicef.org.uk/babyfriendly...
The impact of infant formula marketing - Baby Friendly Initiative
Access a series of reports by the WHO and UNICEF which explore the marketing strategies of the $55 billion breastmilk substitute industry.
www.unicef.org.uk
October 30, 2024 at 3:11 PM
Baby Friendly statement on govt response to CMA study www.unicef.org.uk/babyfriendly...

"IF is not optional; it is a basic necessity for many babies who are not bf. Any measures to lower costs & reduce influence of misleading marketing practices is welcome, but families cannot afford to wait..."
Statement on the Government’s December 2025 response to the CMA infant formula market study - Baby Friendly Initiative
www.unicef.org.uk
January 29, 2026 at 10:59 AM
Fisher: BFI represents a huge opportunity to overcome weaknesses in Code implementation in the health care system. New code guide for health workers www.unicef.org.uk/babyfriendly... #BFConf #WHOCode #BMSCode @who.int
A guide for health workers to working within the Code - Baby Friendly Initiative
This guide helps health professionals to use the International Code of Marketing of Breastmilk Substitutes in their daily practice.
www.unicef.org.uk
November 12, 2025 at 10:10 AM