Have you created low effort content that’s exploded? Share your stories on our subreddit #socialmedia
From the BrandScience community on Reddit: Why Low-Effort Content Sometimes Outperforms Polished Content
Explore this post and more from the BrandScience community
www.reddit.com
November 26, 2025 at 1:11 PM
Have you created low effort content that’s exploded? Share your stories on our subreddit #socialmedia
One of the more counterintuitive findings of brand science is that if someone is a HEAVY category buyer, they tend to be the LEAST loyal to brands.
Hot sauce is a great example.
People like my friend Tanya who buy a ton of bottles ALSO buy a ton of brands.
#brandscience #marketingscience
Hot sauce is a great example.
People like my friend Tanya who buy a ton of bottles ALSO buy a ton of brands.
#brandscience #marketingscience
September 26, 2026 at 11:54 AM
One of the more counterintuitive findings of brand science is that if someone is a HEAVY category buyer, they tend to be the LEAST loyal to brands.
Hot sauce is a great example.
People like my friend Tanya who buy a ton of bottles ALSO buy a ton of brands.
#brandscience #marketingscience
Hot sauce is a great example.
People like my friend Tanya who buy a ton of bottles ALSO buy a ton of brands.
#brandscience #marketingscience
Would you rather be unique, or be remembered?
Most brands act like those are the same question. They're not.
You don't need a special idea. You need a familiar one, delivered consistently, forever.
Boring? Kind of. Also effective.
#appliedbrandscience #brandscience #marketing
Most brands act like those are the same question. They're not.
You don't need a special idea. You need a familiar one, delivered consistently, forever.
Boring? Kind of. Also effective.
#appliedbrandscience #brandscience #marketing
September 23, 2026 at 3:08 PM
Would you rather be unique, or be remembered?
Most brands act like those are the same question. They're not.
You don't need a special idea. You need a familiar one, delivered consistently, forever.
Boring? Kind of. Also effective.
#appliedbrandscience #brandscience #marketing
Most brands act like those are the same question. They're not.
You don't need a special idea. You need a familiar one, delivered consistently, forever.
Boring? Kind of. Also effective.
#appliedbrandscience #brandscience #marketing
🎶 Fun fact: Neuromarketing techniques like auditory triggers increase brand recall by 60%! Think: sound logos like Netflix’s “ta-dum.” What’s your brand’s sound? Let’s brainstorm! #Neuromarketing #BrandScience
November 28, 2024 at 5:07 PM
🎶 Fun fact: Neuromarketing techniques like auditory triggers increase brand recall by 60%! Think: sound logos like Netflix’s “ta-dum.” What’s your brand’s sound? Let’s brainstorm! #Neuromarketing #BrandScience
Most B2B buyers decide long before they buy.
80–90% already have brands in mind before shopping.
90% choose from that initial consideration set.
The sales cycle is long.
The mental cycle is longer.
Build familiarity early — or don’t get considered.
#brandscience #marketing #b2b #branding
80–90% already have brands in mind before shopping.
90% choose from that initial consideration set.
The sales cycle is long.
The mental cycle is longer.
Build familiarity early — or don’t get considered.
#brandscience #marketing #b2b #branding
February 12, 2026 at 3:07 PM
Most B2B buyers decide long before they buy.
80–90% already have brands in mind before shopping.
90% choose from that initial consideration set.
The sales cycle is long.
The mental cycle is longer.
Build familiarity early — or don’t get considered.
#brandscience #marketing #b2b #branding
80–90% already have brands in mind before shopping.
90% choose from that initial consideration set.
The sales cycle is long.
The mental cycle is longer.
Build familiarity early — or don’t get considered.
#brandscience #marketing #b2b #branding
ROI feels logical. It’s easy to calculate.
And it’s a terrible way to measure ad effectiveness.
It misses long-term effects, future buyers, and future cash flow.
Use ROI for efficiency.
Not effectiveness. Please lord no.
#marketing #advertising #brandscience
And it’s a terrible way to measure ad effectiveness.
It misses long-term effects, future buyers, and future cash flow.
Use ROI for efficiency.
Not effectiveness. Please lord no.
#marketing #advertising #brandscience
February 19, 2026 at 2:08 PM
ROI feels logical. It’s easy to calculate.
And it’s a terrible way to measure ad effectiveness.
It misses long-term effects, future buyers, and future cash flow.
Use ROI for efficiency.
Not effectiveness. Please lord no.
#marketing #advertising #brandscience
And it’s a terrible way to measure ad effectiveness.
It misses long-term effects, future buyers, and future cash flow.
Use ROI for efficiency.
Not effectiveness. Please lord no.
#marketing #advertising #brandscience
Even IT brands can learn from Prada.
This week on Cover Brand, I chat with Laura Diral about how to make serious B2B brands 𝒎𝒆𝒎𝒐𝒓𝒂𝒃𝒍𝒆—not just “relevant.”
Turns out, salience beats logic every time.
🎧 Listen anywhere you pod.
#CoverBrand #BrandScience #Marketing #B2BBranding
This week on Cover Brand, I chat with Laura Diral about how to make serious B2B brands 𝒎𝒆𝒎𝒐𝒓𝒂𝒃𝒍𝒆—not just “relevant.”
Turns out, salience beats logic every time.
🎧 Listen anywhere you pod.
#CoverBrand #BrandScience #Marketing #B2BBranding
December 16, 2025 at 3:08 PM
Even IT brands can learn from Prada.
This week on Cover Brand, I chat with Laura Diral about how to make serious B2B brands 𝒎𝒆𝒎𝒐𝒓𝒂𝒃𝒍𝒆—not just “relevant.”
Turns out, salience beats logic every time.
🎧 Listen anywhere you pod.
#CoverBrand #BrandScience #Marketing #B2BBranding
This week on Cover Brand, I chat with Laura Diral about how to make serious B2B brands 𝒎𝒆𝒎𝒐𝒓𝒂𝒃𝒍𝒆—not just “relevant.”
Turns out, salience beats logic every time.
🎧 Listen anywhere you pod.
#CoverBrand #BrandScience #Marketing #B2BBranding
Every touchpoint is either building trust or breaking it. Never neutral. Chelsea Burns comes back to Cover Brand for some Shop Talk. #BrandScience #Marketing
May 19, 2026 at 3:09 PM
Every touchpoint is either building trust or breaking it. Never neutral. Chelsea Burns comes back to Cover Brand for some Shop Talk. #BrandScience #Marketing
What happens when the thing that works doesn't look like it works anymore? New Cover Brand with Boulder Chamber CEO John Tayer.
#BrandScience #CoverBrand #Marketing
#BrandScience #CoverBrand #Marketing
June 23, 2026 at 2:08 PM
What happens when the thing that works doesn't look like it works anymore? New Cover Brand with Boulder Chamber CEO John Tayer.
#BrandScience #CoverBrand #Marketing
#BrandScience #CoverBrand #Marketing
Your buyers need your name before they can trust the thing you built. Carmell Clark didn't love hearing that. Neither do most people. Clip from Cover Brand. 🎧
#BrandScience #PersonalBrand #CoverBrand
#BrandScience #PersonalBrand #CoverBrand
May 26, 2026 at 1:07 PM
Your buyers need your name before they can trust the thing you built. Carmell Clark didn't love hearing that. Neither do most people. Clip from Cover Brand. 🎧
#BrandScience #PersonalBrand #CoverBrand
#BrandScience #PersonalBrand #CoverBrand
I’ve launched a new Reddit community: r/BrandScience.
A space for smart, evidence-led conversations about how brands grow, behave, and evolve. If you’re into brand strategy, marketing science, creative effectiveness, or consumer psychology - come join us.
🔗 www.reddit.com/r/BrandScien...
A space for smart, evidence-led conversations about how brands grow, behave, and evolve. If you’re into brand strategy, marketing science, creative effectiveness, or consumer psychology - come join us.
🔗 www.reddit.com/r/BrandScien...
BrandScience
Brand Science is a community started by the Mind Methods team for exploring how brands grow, influence behaviour, and compete in the real world. We discuss strategy, creative, marketing science, posit...
www.reddit.com
November 23, 2025 at 8:49 AM
I’ve launched a new Reddit community: r/BrandScience.
A space for smart, evidence-led conversations about how brands grow, behave, and evolve. If you’re into brand strategy, marketing science, creative effectiveness, or consumer psychology - come join us.
🔗 www.reddit.com/r/BrandScien...
A space for smart, evidence-led conversations about how brands grow, behave, and evolve. If you’re into brand strategy, marketing science, creative effectiveness, or consumer psychology - come join us.
🔗 www.reddit.com/r/BrandScien...
Hey. I'm Christoforos. I'm Greek, I study marketing at Syracuse on a Fulbright scholarship. I write about brand strategy on medium (@c.kapsalis) and substack (@chkapsalis). Not the "10 tips to grow your DTC brand" kind. More like "the math behind the decline."
#BrandScience #Marketing #Business
#BrandScience #Marketing #Business
Christoforos Kapsalis – Medium
Read writing from Christoforos Kapsalis on Medium. Fulbright Scholar. Investigating structured thinking for brands that have outgrown gut instinct.
Currently writing: "The Gut Instinct Tax".
medium.com
April 4, 2026 at 10:07 PM
Hey. I'm Christoforos. I'm Greek, I study marketing at Syracuse on a Fulbright scholarship. I write about brand strategy on medium (@c.kapsalis) and substack (@chkapsalis). Not the "10 tips to grow your DTC brand" kind. More like "the math behind the decline."
#BrandScience #Marketing #Business
#BrandScience #Marketing #Business
Tired of your own ad?
Your prospects probably haven't seen it yet. 99% of them haven't seen it at all.
The wear-out is yours, not theirs.
Run it again.
appliedbrandscience.com
#BrandScience #Advertising
Your prospects probably haven't seen it yet. 99% of them haven't seen it at all.
The wear-out is yours, not theirs.
Run it again.
appliedbrandscience.com
#BrandScience #Advertising
May 20, 2026 at 1:06 PM
Tired of your own ad?
Your prospects probably haven't seen it yet. 99% of them haven't seen it at all.
The wear-out is yours, not theirs.
Run it again.
appliedbrandscience.com
#BrandScience #Advertising
Your prospects probably haven't seen it yet. 99% of them haven't seen it at all.
The wear-out is yours, not theirs.
Run it again.
appliedbrandscience.com
#BrandScience #Advertising
Built your brand around an archetype?
Archetypes are good — if your goal is to be one-dimensional.
Your buyers have laws they operate under. Laws, not suggestions. Gravity doesn't care which archetype you picked.
appliedbrandscience.com
#BrandScience #BrandBuilding
Archetypes are good — if your goal is to be one-dimensional.
Your buyers have laws they operate under. Laws, not suggestions. Gravity doesn't care which archetype you picked.
appliedbrandscience.com
#BrandScience #BrandBuilding
April 29, 2026 at 1:08 PM
Built your brand around an archetype?
Archetypes are good — if your goal is to be one-dimensional.
Your buyers have laws they operate under. Laws, not suggestions. Gravity doesn't care which archetype you picked.
appliedbrandscience.com
#BrandScience #BrandBuilding
Archetypes are good — if your goal is to be one-dimensional.
Your buyers have laws they operate under. Laws, not suggestions. Gravity doesn't care which archetype you picked.
appliedbrandscience.com
#BrandScience #BrandBuilding
Choosing the right outsourced marketing agency goes far beyond portfolios and price points.
It’s about finding a partner who aligns with your strategy, understands your market, integrates with your team, and delivers measurable outcomes, not noise.
#Marketing #BrandScience
It’s about finding a partner who aligns with your strategy, understands your market, integrates with your team, and delivers measurable outcomes, not noise.
#Marketing #BrandScience
The ultimate guide to choosing the right outsourced marketing agency
Selecting the perfect outsourced marketing agency can be a transformative move for your business. This partnership opens doors to specialised skills, fresh insights and innovative strategies.
open.substack.com
November 24, 2025 at 2:40 AM
Choosing the right outsourced marketing agency goes far beyond portfolios and price points.
It’s about finding a partner who aligns with your strategy, understands your market, integrates with your team, and delivers measurable outcomes, not noise.
#Marketing #BrandScience
It’s about finding a partner who aligns with your strategy, understands your market, integrates with your team, and delivers measurable outcomes, not noise.
#Marketing #BrandScience
Feel like your brand is doing too much and gaining too little?
Try 20 things. See what works. Put 90% of your chips there. Keep 10% for later.
Explore first. Then exploit what you find.
Science, not advice.
appliedbrandscience.com
#BrandScience #BrandBuilding
Try 20 things. See what works. Put 90% of your chips there. Keep 10% for later.
Explore first. Then exploit what you find.
Science, not advice.
appliedbrandscience.com
#BrandScience #BrandBuilding
April 22, 2026 at 2:07 PM
Feel like your brand is doing too much and gaining too little?
Try 20 things. See what works. Put 90% of your chips there. Keep 10% for later.
Explore first. Then exploit what you find.
Science, not advice.
appliedbrandscience.com
#BrandScience #BrandBuilding
Try 20 things. See what works. Put 90% of your chips there. Keep 10% for later.
Explore first. Then exploit what you find.
Science, not advice.
appliedbrandscience.com
#BrandScience #BrandBuilding
Bought a domain you're not sure what to do with? Splitting your brand splits your SEO, your equity, your attention. New clip from Cover Brand — where I work through a real house-of-brands call, live.
#CoverBrand #BrandScience #MarketingPodcast
#CoverBrand #BrandScience #MarketingPodcast
September 1, 2026 at 1:54 AM
Bought a domain you're not sure what to do with? Splitting your brand splits your SEO, your equity, your attention. New clip from Cover Brand — where I work through a real house-of-brands call, live.
#CoverBrand #BrandScience #MarketingPodcast
#CoverBrand #BrandScience #MarketingPodcast
Your logo isn't your problem. Your buyers don't care about it the way you do.
The real work is helping founders see their brand from the outside of the jar.
Check out my chat with Nic HInwood, everywhere you pod.
#BrandScience #Branding #Podcast
The real work is helping founders see their brand from the outside of the jar.
Check out my chat with Nic HInwood, everywhere you pod.
#BrandScience #Branding #Podcast
April 28, 2026 at 2:08 PM
Your logo isn't your problem. Your buyers don't care about it the way you do.
The real work is helping founders see their brand from the outside of the jar.
Check out my chat with Nic HInwood, everywhere you pod.
#BrandScience #Branding #Podcast
The real work is helping founders see their brand from the outside of the jar.
Check out my chat with Nic HInwood, everywhere you pod.
#BrandScience #Branding #Podcast
Generational labels feel tidy.
The data usually isn’t.
Most Gen-Z or Boomer differences are age, life stage, or long-run change — not magic birth-year borders.
Some advice for smart marketers:
🍊 Avoid sweeping generational stereotypes — they’re probably wrong.
#brandscience #marketingscience
The data usually isn’t.
Most Gen-Z or Boomer differences are age, life stage, or long-run change — not magic birth-year borders.
Some advice for smart marketers:
🍊 Avoid sweeping generational stereotypes — they’re probably wrong.
#brandscience #marketingscience
January 22, 2026 at 2:46 PM
Generational labels feel tidy.
The data usually isn’t.
Most Gen-Z or Boomer differences are age, life stage, or long-run change — not magic birth-year borders.
Some advice for smart marketers:
🍊 Avoid sweeping generational stereotypes — they’re probably wrong.
#brandscience #marketingscience
The data usually isn’t.
Most Gen-Z or Boomer differences are age, life stage, or long-run change — not magic birth-year borders.
Some advice for smart marketers:
🍊 Avoid sweeping generational stereotypes — they’re probably wrong.
#brandscience #marketingscience
Professional ≠ boring.
This week on Cover Brand, I talk with Michele Blazier and Arissa Kirkland from Bishop Fox about when brands should drop the polish and show some personality.
Turns out, a little chaos can be good for business.
🎧 Listen anywhere you pod. #BrandScience #Authenticity
This week on Cover Brand, I talk with Michele Blazier and Arissa Kirkland from Bishop Fox about when brands should drop the polish and show some personality.
Turns out, a little chaos can be good for business.
🎧 Listen anywhere you pod. #BrandScience #Authenticity
November 25, 2025 at 3:08 PM
Professional ≠ boring.
This week on Cover Brand, I talk with Michele Blazier and Arissa Kirkland from Bishop Fox about when brands should drop the polish and show some personality.
Turns out, a little chaos can be good for business.
🎧 Listen anywhere you pod. #BrandScience #Authenticity
This week on Cover Brand, I talk with Michele Blazier and Arissa Kirkland from Bishop Fox about when brands should drop the polish and show some personality.
Turns out, a little chaos can be good for business.
🎧 Listen anywhere you pod. #BrandScience #Authenticity
If you want people to be INTERESTED in your brand,
then your brand has to be INTERESTING.
(Obvi.)
#appliedbrandscience #brandscience #marketing
then your brand has to be INTERESTING.
(Obvi.)
#appliedbrandscience #brandscience #marketing
September 16, 2026 at 12:03 PM
If you want people to be INTERESTED in your brand,
then your brand has to be INTERESTING.
(Obvi.)
#appliedbrandscience #brandscience #marketing
then your brand has to be INTERESTING.
(Obvi.)
#appliedbrandscience #brandscience #marketing
Big data is useless without big theory.
Mild overstatement. But exabytes of 'big data' are clogging up corporate cloud accounts with nary an insight in sight.
This is where "big theory" comes in: it helps you decide what's useful, and how to use it.
#appliedbrandscience #brandscience #marketing
Mild overstatement. But exabytes of 'big data' are clogging up corporate cloud accounts with nary an insight in sight.
This is where "big theory" comes in: it helps you decide what's useful, and how to use it.
#appliedbrandscience #brandscience #marketing
September 2, 2026 at 2:08 PM
Big data is useless without big theory.
Mild overstatement. But exabytes of 'big data' are clogging up corporate cloud accounts with nary an insight in sight.
This is where "big theory" comes in: it helps you decide what's useful, and how to use it.
#appliedbrandscience #brandscience #marketing
Mild overstatement. But exabytes of 'big data' are clogging up corporate cloud accounts with nary an insight in sight.
This is where "big theory" comes in: it helps you decide what's useful, and how to use it.
#appliedbrandscience #brandscience #marketing
Would you rather have a beautiful logo or an actual paying client?
Thomas Sloan and I discuss how to use sales as a testing ground for your brand.
Find the whole episode of Cover Brand wherever you pod.
#CoverBrand #BrandScience #MarketingPodcast
Thomas Sloan and I discuss how to use sales as a testing ground for your brand.
Find the whole episode of Cover Brand wherever you pod.
#CoverBrand #BrandScience #MarketingPodcast
September 1, 2026 at 2:09 PM
Would you rather have a beautiful logo or an actual paying client?
Thomas Sloan and I discuss how to use sales as a testing ground for your brand.
Find the whole episode of Cover Brand wherever you pod.
#CoverBrand #BrandScience #MarketingPodcast
Thomas Sloan and I discuss how to use sales as a testing ground for your brand.
Find the whole episode of Cover Brand wherever you pod.
#CoverBrand #BrandScience #MarketingPodcast
If you want to see a brand's true values, look at how they treat their waiter.
So how does your brand treat business partners, suppliers, and vendors? How do you treat your staff? What do you do when you think nobody's looking?
#appliedbrandscience #brandscience #marketing
So how does your brand treat business partners, suppliers, and vendors? How do you treat your staff? What do you do when you think nobody's looking?
#appliedbrandscience #brandscience #marketing
August 26, 2026 at 2:07 PM
If you want to see a brand's true values, look at how they treat their waiter.
So how does your brand treat business partners, suppliers, and vendors? How do you treat your staff? What do you do when you think nobody's looking?
#appliedbrandscience #brandscience #marketing
So how does your brand treat business partners, suppliers, and vendors? How do you treat your staff? What do you do when you think nobody's looking?
#appliedbrandscience #brandscience #marketing
August 25, 2026 at 2:09 PM