Even IT brands can learn from Prada.
This week on Cover Brand, I chat with Laura Diral about how to make serious B2B brands 𝒎𝒆𝒎𝒐𝒓𝒂𝒃𝒍𝒆—not just “relevant.”
Turns out, salience beats logic every time.
🎧 Listen anywhere you pod.
#CoverBrand #BrandScience #Marketing #B2BBranding
This week on Cover Brand, I chat with Laura Diral about how to make serious B2B brands 𝒎𝒆𝒎𝒐𝒓𝒂𝒃𝒍𝒆—not just “relevant.”
Turns out, salience beats logic every time.
🎧 Listen anywhere you pod.
#CoverBrand #BrandScience #Marketing #B2BBranding
December 16, 2025 at 3:08 PM
Even IT brands can learn from Prada.
This week on Cover Brand, I chat with Laura Diral about how to make serious B2B brands 𝒎𝒆𝒎𝒐𝒓𝒂𝒃𝒍𝒆—not just “relevant.”
Turns out, salience beats logic every time.
🎧 Listen anywhere you pod.
#CoverBrand #BrandScience #Marketing #B2BBranding
This week on Cover Brand, I chat with Laura Diral about how to make serious B2B brands 𝒎𝒆𝒎𝒐𝒓𝒂𝒃𝒍𝒆—not just “relevant.”
Turns out, salience beats logic every time.
🎧 Listen anywhere you pod.
#CoverBrand #BrandScience #Marketing #B2BBranding
Your audience’s brain syncs with your brand—literally.
This episode of Cover Brand, I talk with Evante Daniels about how neuroscience, physics, and culture collide to shape what trends (and what tanks).
Forget messaging. Start with the nervous system.
🎧 Listen anywhere you pod. #CoverBrand
This episode of Cover Brand, I talk with Evante Daniels about how neuroscience, physics, and culture collide to shape what trends (and what tanks).
Forget messaging. Start with the nervous system.
🎧 Listen anywhere you pod. #CoverBrand
December 9, 2025 at 2:07 PM
Your audience’s brain syncs with your brand—literally.
This episode of Cover Brand, I talk with Evante Daniels about how neuroscience, physics, and culture collide to shape what trends (and what tanks).
Forget messaging. Start with the nervous system.
🎧 Listen anywhere you pod. #CoverBrand
This episode of Cover Brand, I talk with Evante Daniels about how neuroscience, physics, and culture collide to shape what trends (and what tanks).
Forget messaging. Start with the nervous system.
🎧 Listen anywhere you pod. #CoverBrand
What happens when the thing that works doesn't look like it works anymore? New Cover Brand with Boulder Chamber CEO John Tayer.
#BrandScience #CoverBrand #Marketing
#BrandScience #CoverBrand #Marketing
June 23, 2026 at 2:08 PM
What happens when the thing that works doesn't look like it works anymore? New Cover Brand with Boulder Chamber CEO John Tayer.
#BrandScience #CoverBrand #Marketing
#BrandScience #CoverBrand #Marketing
Your buyers need your name before they can trust the thing you built. Carmell Clark didn't love hearing that. Neither do most people. Clip from Cover Brand. 🎧
#BrandScience #PersonalBrand #CoverBrand
#BrandScience #PersonalBrand #CoverBrand
May 26, 2026 at 1:07 PM
Your buyers need your name before they can trust the thing you built. Carmell Clark didn't love hearing that. Neither do most people. Clip from Cover Brand. 🎧
#BrandScience #PersonalBrand #CoverBrand
#BrandScience #PersonalBrand #CoverBrand
Bought a domain you're not sure what to do with? Splitting your brand splits your SEO, your equity, your attention. New clip from Cover Brand — where I work through a real house-of-brands call, live.
#CoverBrand #BrandScience #MarketingPodcast
#CoverBrand #BrandScience #MarketingPodcast
September 1, 2026 at 1:54 AM
Bought a domain you're not sure what to do with? Splitting your brand splits your SEO, your equity, your attention. New clip from Cover Brand — where I work through a real house-of-brands call, live.
#CoverBrand #BrandScience #MarketingPodcast
#CoverBrand #BrandScience #MarketingPodcast
Peggy McCartha kicked off COVER BRAND with a common problem:
HOW DO YOU MANAGE MULTIPLE INTERSECTING BRANDS?
Tune in to hear the whole chat about the sitch.
Subscribe so you don't miss an episode.
New episodes Tuesdays, whereever you get your podcasts.
AppliedBrandScience com/CoverBrand
HOW DO YOU MANAGE MULTIPLE INTERSECTING BRANDS?
Tune in to hear the whole chat about the sitch.
Subscribe so you don't miss an episode.
New episodes Tuesdays, whereever you get your podcasts.
AppliedBrandScience com/CoverBrand
March 25, 2025 at 2:08 PM
Peggy McCartha kicked off COVER BRAND with a common problem:
HOW DO YOU MANAGE MULTIPLE INTERSECTING BRANDS?
Tune in to hear the whole chat about the sitch.
Subscribe so you don't miss an episode.
New episodes Tuesdays, whereever you get your podcasts.
AppliedBrandScience com/CoverBrand
HOW DO YOU MANAGE MULTIPLE INTERSECTING BRANDS?
Tune in to hear the whole chat about the sitch.
Subscribe so you don't miss an episode.
New episodes Tuesdays, whereever you get your podcasts.
AppliedBrandScience com/CoverBrand
Hot take:
If your business is growing by referrals, you already have a brand & you're "doing branding".
Debbie Huttner explains how reputation got her to ~$100M AUM.
Spoiler: the next growth move isn’t a logo refresh. It's realizing that "marketing" is a lot more than advertising.
#coverbrand
If your business is growing by referrals, you already have a brand & you're "doing branding".
Debbie Huttner explains how reputation got her to ~$100M AUM.
Spoiler: the next growth move isn’t a logo refresh. It's realizing that "marketing" is a lot more than advertising.
#coverbrand
January 20, 2026 at 3:08 PM
Hot take:
If your business is growing by referrals, you already have a brand & you're "doing branding".
Debbie Huttner explains how reputation got her to ~$100M AUM.
Spoiler: the next growth move isn’t a logo refresh. It's realizing that "marketing" is a lot more than advertising.
#coverbrand
If your business is growing by referrals, you already have a brand & you're "doing branding".
Debbie Huttner explains how reputation got her to ~$100M AUM.
Spoiler: the next growth move isn’t a logo refresh. It's realizing that "marketing" is a lot more than advertising.
#coverbrand
Ever try to nudge a client off vanity metrics—& realize your killer ROI graph is about as persuasive as a fax machine ad in 2024?
Learn about the psychology of data obsession, & why persuading with playfulness works better than pummeling with numbers.
Listen everywhere you pod. #CoverBrand
Learn about the psychology of data obsession, & why persuading with playfulness works better than pummeling with numbers.
Listen everywhere you pod. #CoverBrand
November 18, 2025 at 3:08 PM
Ever try to nudge a client off vanity metrics—& realize your killer ROI graph is about as persuasive as a fax machine ad in 2024?
Learn about the psychology of data obsession, & why persuading with playfulness works better than pummeling with numbers.
Listen everywhere you pod. #CoverBrand
Learn about the psychology of data obsession, & why persuading with playfulness works better than pummeling with numbers.
Listen everywhere you pod. #CoverBrand
This week on COVER BRAND: "personal branding."
Anne Macomber asks about personal branding for the sake of her students. We talk about how to be more you, and do it more consciously, and commit to the bit.
Tune in and get your dose of Cover Brand this week.
#podcast #coverbrand #personalbranding
Anne Macomber asks about personal branding for the sake of her students. We talk about how to be more you, and do it more consciously, and commit to the bit.
Tune in and get your dose of Cover Brand this week.
#podcast #coverbrand #personalbranding
May 27, 2025 at 2:08 PM
This week on COVER BRAND: "personal branding."
Anne Macomber asks about personal branding for the sake of her students. We talk about how to be more you, and do it more consciously, and commit to the bit.
Tune in and get your dose of Cover Brand this week.
#podcast #coverbrand #personalbranding
Anne Macomber asks about personal branding for the sake of her students. We talk about how to be more you, and do it more consciously, and commit to the bit.
Tune in and get your dose of Cover Brand this week.
#podcast #coverbrand #personalbranding
Brad Klein's whole differentiation pitch comes down to 2 words: corners and edges.
He doesn't say, "we're thorough."
He shows it via extremes: if we clean the corners and edges, then obvi everything else will be clean too.
New Cover Brand clip 👇
vist.ly/5iiai
#CoverBrand
He doesn't say, "we're thorough."
He shows it via extremes: if we clean the corners and edges, then obvi everything else will be clean too.
New Cover Brand clip 👇
vist.ly/5iiai
#CoverBrand
September 15, 2026 at 2:21 PM
Brad Klein's whole differentiation pitch comes down to 2 words: corners and edges.
He doesn't say, "we're thorough."
He shows it via extremes: if we clean the corners and edges, then obvi everything else will be clean too.
New Cover Brand clip 👇
vist.ly/5iiai
#CoverBrand
He doesn't say, "we're thorough."
He shows it via extremes: if we clean the corners and edges, then obvi everything else will be clean too.
New Cover Brand clip 👇
vist.ly/5iiai
#CoverBrand
Would you rather have a beautiful logo or an actual paying client?
Thomas Sloan and I discuss how to use sales as a testing ground for your brand.
Find the whole episode of Cover Brand wherever you pod.
#CoverBrand #BrandScience #MarketingPodcast
Thomas Sloan and I discuss how to use sales as a testing ground for your brand.
Find the whole episode of Cover Brand wherever you pod.
#CoverBrand #BrandScience #MarketingPodcast
September 1, 2026 at 2:09 PM
Would you rather have a beautiful logo or an actual paying client?
Thomas Sloan and I discuss how to use sales as a testing ground for your brand.
Find the whole episode of Cover Brand wherever you pod.
#CoverBrand #BrandScience #MarketingPodcast
Thomas Sloan and I discuss how to use sales as a testing ground for your brand.
Find the whole episode of Cover Brand wherever you pod.
#CoverBrand #BrandScience #MarketingPodcast
August 25, 2026 at 2:09 PM
Most brands say the same thing, in the same tone, hoping to be relevant. But often means becoming forgettable & interchangeable.
Laura Coblentz founded CARALINE SKINCARE with a clear & distinct idea. How does she find her customer and avoid the sea of sameness?
Wherever you pod.
#CoverBrand
Laura Coblentz founded CARALINE SKINCARE with a clear & distinct idea. How does she find her customer and avoid the sea of sameness?
Wherever you pod.
#CoverBrand
August 18, 2026 at 2:08 PM
Most brands say the same thing, in the same tone, hoping to be relevant. But often means becoming forgettable & interchangeable.
Laura Coblentz founded CARALINE SKINCARE with a clear & distinct idea. How does she find her customer and avoid the sea of sameness?
Wherever you pod.
#CoverBrand
Laura Coblentz founded CARALINE SKINCARE with a clear & distinct idea. How does she find her customer and avoid the sea of sameness?
Wherever you pod.
#CoverBrand
Every firm's pitch deck has a slide that says "our unique approach." For reals-ies.
Brad Flowers on the new Cover Brand: the problem isn't that people miss the difference. There isn't one.
#CoverBrand #BrandScience #MarketingPodcast
Brad Flowers on the new Cover Brand: the problem isn't that people miss the difference. There isn't one.
#CoverBrand #BrandScience #MarketingPodcast
August 11, 2026 at 2:09 PM
Every firm's pitch deck has a slide that says "our unique approach." For reals-ies.
Brad Flowers on the new Cover Brand: the problem isn't that people miss the difference. There isn't one.
#CoverBrand #BrandScience #MarketingPodcast
Brad Flowers on the new Cover Brand: the problem isn't that people miss the difference. There isn't one.
#CoverBrand #BrandScience #MarketingPodcast
When's the last time you joined something?
There's a 25-yr-old book, Bowling Alone, that predicted this collapse in clubs & memberships.
New Cover Brand episode digs into what to do about it.
Follow for brand science, not vibes.
#CoverBrand #BrandScience #MarketingPodcast
There's a 25-yr-old book, Bowling Alone, that predicted this collapse in clubs & memberships.
New Cover Brand episode digs into what to do about it.
Follow for brand science, not vibes.
#CoverBrand #BrandScience #MarketingPodcast
August 4, 2026 at 1:07 PM
When's the last time you joined something?
There's a 25-yr-old book, Bowling Alone, that predicted this collapse in clubs & memberships.
New Cover Brand episode digs into what to do about it.
Follow for brand science, not vibes.
#CoverBrand #BrandScience #MarketingPodcast
There's a 25-yr-old book, Bowling Alone, that predicted this collapse in clubs & memberships.
New Cover Brand episode digs into what to do about it.
Follow for brand science, not vibes.
#CoverBrand #BrandScience #MarketingPodcast
Your logo on merch nobody wants isn't awareness — it's clutter. The cup that says "it's complicated" ends up on Instagram. That's how merch builds a brand. New Cover Brand episode with Swire Ho.
#CoverBrand #BrandScience
#CoverBrand #BrandScience
July 28, 2026 at 2:09 PM
Your logo on merch nobody wants isn't awareness — it's clutter. The cup that says "it's complicated" ends up on Instagram. That's how merch builds a brand. New Cover Brand episode with Swire Ho.
#CoverBrand #BrandScience
#CoverBrand #BrandScience
You've got a new brand and a proven one. Hiding the old one feels strategic. It's not. New Cover Brand with Rachel Lederman. Link in bio. #BrandScience #CoverBrand
July 21, 2026 at 1:07 PM
You've got a new brand and a proven one. Hiding the old one feels strategic. It's not. New Cover Brand with Rachel Lederman. Link in bio. #BrandScience #CoverBrand
Your buyers spend 95% of their time not shopping. Your marketing model probably assumes otherwise. 68 episodes in, that's still the one. Cover Brand, link below.
#BrandScience #CoverBrand #MarketingLaws
#BrandScience #CoverBrand #MarketingLaws
July 14, 2026 at 12:10 PM
Your buyers spend 95% of their time not shopping. Your marketing model probably assumes otherwise. 68 episodes in, that's still the one. Cover Brand, link below.
#BrandScience #CoverBrand #MarketingLaws
#BrandScience #CoverBrand #MarketingLaws
Nobody's thinking about your brand as much as you are. That's not a crisis. New Cover Brand with Boulder County Farmers Markets ED Mackenzie Sehlke on light buyers, the banana curve, and delight.
#BrandScience #CoverBrand
#BrandScience #CoverBrand
July 7, 2026 at 1:08 PM
Nobody's thinking about your brand as much as you are. That's not a crisis. New Cover Brand with Boulder County Farmers Markets ED Mackenzie Sehlke on light buyers, the banana curve, and delight.
#BrandScience #CoverBrand
#BrandScience #CoverBrand
Your buyer wants safe. Your user wants interesting. Both are right. That tension has a name — the brand category paradox. Full episode of Cover Brand is up now.
#BrandScience #Marketing #CoverBrand
#BrandScience #Marketing #CoverBrand
June 30, 2026 at 1:08 PM
Your buyer wants safe. Your user wants interesting. Both are right. That tension has a name — the brand category paradox. Full episode of Cover Brand is up now.
#BrandScience #Marketing #CoverBrand
#BrandScience #Marketing #CoverBrand
Your marketing isn't the problem. Your price and where you sell it might be. Fix the offering first. New Cover Brand episode on exactly that. Link in bio.
#CoverBrand #BrandScience #MarketingStrategy
#CoverBrand #BrandScience #MarketingStrategy
June 16, 2026 at 2:08 PM
Your marketing isn't the problem. Your price and where you sell it might be. Fix the offering first. New Cover Brand episode on exactly that. Link in bio.
#CoverBrand #BrandScience #MarketingStrategy
#CoverBrand #BrandScience #MarketingStrategy
Your buyers don't know what framework you're running. They just know if you were easy to find when they were ready. New Cover Brand ep: Holistic Marketing. 🎧
#BrandScience #Marketing #CoverBrand
#BrandScience #Marketing #CoverBrand
June 9, 2026 at 2:09 PM
Your buyers don't know what framework you're running. They just know if you were easy to find when they were ready. New Cover Brand ep: Holistic Marketing. 🎧
#BrandScience #Marketing #CoverBrand
#BrandScience #Marketing #CoverBrand
Your community isn't too niche. It's too abstract. "Belonging" isn't a product. Get concrete first — then let the rest grow. Cover Brand episode with Jamie Rich on building for the invisible. Go listen. Let us know what you think.
#BrandScience #CoverBrand #CommunityBuilding
#BrandScience #CoverBrand #CommunityBuilding
May 12, 2026 at 2:08 PM
Your community isn't too niche. It's too abstract. "Belonging" isn't a product. Get concrete first — then let the rest grow. Cover Brand episode with Jamie Rich on building for the invisible. Go listen. Let us know what you think.
#BrandScience #CoverBrand #CommunityBuilding
#BrandScience #CoverBrand #CommunityBuilding
Your business name doesn't need to explain what you do. It needs to be impossible to forget.
Dror Yaron came on Cover Brand and we figured that out together — the hard way.
New episode out now. 🎧
#CoverBrand #BrandScience #Naming
Dror Yaron came on Cover Brand and we figured that out together — the hard way.
New episode out now. 🎧
#CoverBrand #BrandScience #Naming
May 5, 2026 at 2:08 PM
Your business name doesn't need to explain what you do. It needs to be impossible to forget.
Dror Yaron came on Cover Brand and we figured that out together — the hard way.
New episode out now. 🎧
#CoverBrand #BrandScience #Naming
Dror Yaron came on Cover Brand and we figured that out together — the hard way.
New episode out now. 🎧
#CoverBrand #BrandScience #Naming