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As I have written in a previous blog post, we have begun the New Year on a rather dramatic note, at least geopolitically. And a lot of these kinds of developments are likely to have serious ramifications on the economic front as well. In fact, geopolitical as well as geoeconomic risks are the greatest risks facing the world economy. This has been the case for the past couple of years at least and is only likely to grow in 2026 and the years ahead.

I have been writing on the travails of the advertising industry on my blog for the past couple of years at least. These are based on my observations from the outside, since my career in advertising in India was wrecked over two decades ago by unprofessional organisations. These problems have now reached an existential crisis for the industry, as advertising conglomerates are either consolidating – such as Omnicom and IPG – or imploding like WPP.