The changing media landscape demands that PR change too. At once, public relations is more critical than ever before, and yet leaders are still unsure how to measure PR. PR ROI needs to be changed to reflect the strategic value it brings to a company and its bottom line. There’s a need to integrate digital […] The post Beyond Vanity Metrics: How PR Leaders Should Really Measure PR ROI appeared first on Boutique PR for Ambitious Companies.

Democrats and Republicans broadly show similar patterns in how they evaluate the importance of staying informed about various topics.