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toby8wong.bsky.social
Forbes: The Next Competitive Advantage Is The Consumer Ecosystem

The risk is assuming the product itself will remain the strongest source of advantage.

Read our latest Forbes Expert Panel in @forbes.com:

bit.ly/4q9jN0C

#ConsumerStrategy
#EnterpriseRisk
#Forbes
Screenshot of a Forbes Communications Council Expert Panel published in Forbes on August 11, 2026 titled “17 Ways Brands Are Building Consumer Ecosystems, Beyond The Product.” The article features perspectives from Forbes Communications Council members and experts, including Board Director and Global Marketer Toby G. Wong. Screenshot of Board Director and Global Marketer Toby G. Wong, NACD.DC’s contribution #17, “Making Ecosystems A Competitive Advantage,” in the Forbes Communications Council Expert Panel “17 Ways Brands Are Building Consumer Ecosystems, Beyond The Product.” Toby Wong’s contribution reads: “Products launch the relationship. Ecosystems are a strategic business asset that defend competitive advantage and sustain long-term growth. Strong consumer brands integrate products, experiences, services, interactions and community into ecosystems that deepen customer relationships, strengthen brand love and become part of consumers’ identities and everyday lives. - Toby G. Wong, NACD.DC, Toby Wong Consulting”
August 25, 2026 at 6:02 PM
adpulseus.bsky.social
'Companies that score high on personalization grow revenue 10 percent faster than their peers.'

Revealed by a survey conducted by David Edelman and #BostonConsultingGroup, covering 87 companies evaluated through #Personalization Index.

#BCG #ConsumerStrategy #B2BMarketing #Harvard
AI, Trust, and Personalization: A Harvard Business School Lecturer Explains B2B Consumer Strategy in 2026 - Ad Pulse
Find out what David Edelman, a Senior Lecturer in Harvard Business School thinks on evolving B2B consumer strategy with AI.
adpulse.com
February 3, 2026 at 2:17 PM
mordyoberstein.bsky.social
Whatever it looks like for you and your audience you should be coming up with a plan to address it... at the onset.

#marketing #consumerstrategy
January 13, 2025 at 4:36 PM