When the AI boom began, copywriters were singled out as one of the jobs most vulnerable to AI. Now, three years later, I wanted to hear from workers on the frontlines of the industry, to hear what had actually taken place on the ground.
When the AI boom began, copywriters were singled out as one of the jobs most vulnerable to AI. Now, three years later, I wanted to hear from workers on the frontlines of the industry, to hear what had actually taken place on the ground.
you’re telling me some of the best paid copywriters in the world couldn’t come up with anything better than “if you like YouTube, you’ll love YouTube premium”
September 23, 2026 at 4:30 PM
you’re telling me some of the best paid copywriters in the world couldn’t come up with anything better than “if you like YouTube, you’ll love YouTube premium”
I heard stories from copywriters who had to move back home with their parents. Staff copywriters whose work has all but been turned over to AI, and no longer have anything to do. Others are trying to retrain for a new career in their 50s. One shared that they had been pushed into sex work.
December 12, 2025 at 6:56 PM
I heard stories from copywriters who had to move back home with their parents. Staff copywriters whose work has all but been turned over to AI, and no longer have anything to do. Others are trying to retrain for a new career in their 50s. One shared that they had been pushed into sex work.
There is a local hospital system here that does a gun safety PSA with the tag line “kids are safe when a gun is locked in one” and I just want to say that it’s important to hire good copywriters
October 13, 2025 at 3:15 AM
There is a local hospital system here that does a gun safety PSA with the tag line “kids are safe when a gun is locked in one” and I just want to say that it’s important to hire good copywriters
Already hearing lots of anecdotes of 3d modelers losing all their gigs, just like the copywriters did a year or two ago. This doesn't kill all animation, but if you talk to people who do light youtube animation, they will tell you upping quality has no effect on views. This is good enough.
September 23, 2026 at 1:25 PM
Already hearing lots of anecdotes of 3d modelers losing all their gigs, just like the copywriters did a year or two ago. This doesn't kill all animation, but if you talk to people who do light youtube animation, they will tell you upping quality has no effect on views. This is good enough.
As was true with the translators I heard from in an earlier edition, copywriters never felt that they were being replaced because the AI's work was better. It was almost always worse. It was simply cheaper and faster, and deemed "good enough" by clients.
December 12, 2025 at 7:00 PM
As was true with the translators I heard from in an earlier edition, copywriters never felt that they were being replaced because the AI's work was better. It was almost always worse. It was simply cheaper and faster, and deemed "good enough" by clients.
This how they did in my team in Jan. They kept them long enough to train bots, then fired them. I'm currently surviving doing work of 4 people, at breakneck pace. If you wonder why I have clear eyed view of where we are with LLMs, this is why. I was ground 0 www.bloodinthemachine.com/p/i-was-forc...
This how they did in my team in Jan. They kept them long enough to train bots, then fired them. I'm currently surviving doing work of 4 people, at breakneck pace. If you wonder why I have clear eyed view of where we are with LLMs, this is why. I was ground 0 www.bloodinthemachine.com/p/i-was-forc...
The only part of the news that's routinely third party fact checked are magazine stories. Newspapers got rid of fact checkers and copywriters and book writers have to pay for it themselves
ok i have another quote tweet prompt. what's something, big or small, related to your job or hobby, that most people don't know that you would like to have them know? it can be a concept, a piece of history, some vocabulary, or something else.
June 17, 2024 at 2:09 AM
The only part of the news that's routinely third party fact checked are magazine stories. Newspapers got rid of fact checkers and copywriters and book writers have to pay for it themselves
Many copywriters were offered reduced rates to edit AI-generated copy. Others who still did have jobs said that the work has lost much of its meaning; it's been sped-up and automated into busywork.
December 12, 2025 at 7:04 PM
Many copywriters were offered reduced rates to edit AI-generated copy. Others who still did have jobs said that the work has lost much of its meaning; it's been sped-up and automated into busywork.