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Investing.com -- Counterpoint Research has lowered its global smartphone shipment forecast for 2025, citing renewed concerns over U.S. tariffs. The research firm now expects shipments to grow just 1.9% year-over-year, down sharply from its earlier projection of 4.2%. North America is set to register a decline, with the expected increase in handset prices seen as a major drag on demand. China’s forecast was also revised to near-flat growth after a muted response to government subsidies. “Although tariffs have played a role in our forecast revisions, we are also factoring in weakened demand not just in North America but across Europe and parts of Asia,” said Associate Director Liz Lee. Apple (NASDAQ:AAPL) and Samsung (KS:005930) were among the brands facing downward revisions as both are expected to pass increased costs onto consumers. Still, Counterpoint sees some resilience in Apple’s prospects. “We still expect positive 2025 shipment growth for Apple driven by the iPhone 16 series’ strong performance in Q1 2025,” Lee added, noting that premiumization trends remain supportive in markets such as India, Southeast Asia, and the Gulf. By contrast, Huawei’s outlook has been upgraded. Associate Director Ethan Qi pointed to “an easing around sourcing bottlenecks for key components” and strong momentum in domestic segments. While it may be “a bit soon” for a full global resurgence, Qi said improving supply chain conditions could help Huawei build “a better foothold overseas in the medium term.” Among the top five global smartphone brands by projected shipment growth in 2025, Huawei leads with 11% year-over-year growth. It is followed by Motorola (NYSE:MSI) and Xiaomi (OTC:XIACF) at 4% each, while realme and Apple are expected to grow 3%. Despite some easing from earlier worst-case tariff scenarios, Counterpoint cautioned that ongoing trade uncertainty could still disrupt pricing strategies and consumer demand. The firm’s projections currently assume a relatively stable tariff environment through 2025. Don't miss out on the next big opportunity! Stay ahead of the curve with ProPicks – 6 model portfolios fueled by AI stock picks with a stellar performance this year.. In 2024 alone, ProPicks' AI identified 2 stocks that surged over 150%, 4 additional stocks that leaped over 30%, and 3 more that climbed over 25%. That's an impressive track record. With portfolios tailored for Dow stocks, S&P stocks, Tech Stocks, and Mid Cap stocks, you can explore various wealth-building strategies. So if MSI is on your watchlist, it could be very wise to know whether or not it made the ProPicks lists.

TECNO is making big moves in India’s smartphone market. The brand has now entered the top three in the ₹25,000–₹30,000 segment, and that’s a big deal. According to the latest report by Counterpoint Research for February 2026, TECNO now holds a strong 12.3% market share in this competitive price range. This jump shows that more people are choosing TECNO when they want a powerful phone without spending too much. The brand is clearly growing fast and gaining trust among Indian users. TECNO POVA Curve 2 5G Launched in India: World’s Slimmest Curved Display Phone with 8000 mAh Battery & 144Hz AMOLED Display…

Global smartphone prices are on a steady upward path. The average selling price is expected to move from 370 dollars in 2025 to 412 dollars by 2029. That growth rate works out to around three percent a year. At the same time, revenue from smartphones is forecast to expand faster than prices. By 2029, worldwide sales could reach 564 billion dollars, supported by a five percent annual growth rate, as highlighted by CounterPointResearch in its Market Outlook Tracker. ### Signs of Normalization The smartphone market is showing more stable behavior after years of disruption. Shipments in 2025 are on track to rise about 2.5 percent compared with the previous year. That pace is slightly higher than earlier projections but slower than initial hopes. Higher prices, supply realignments, and wider economic pressure are the main reasons. With prices moving up more quickly than shipments, overall revenue is gaining strength. ### Regional Shifts In North America, the average price is expected to climb seven percent in 2025. The push comes from premium models, strong promotions, and growing interest in foldables. Prices in the region may reach close to 984 dollars in 2026. China is on a slower path. Forecasts suggest a 3.6 percent increase in 2025, led by brands such as Huawei, OPPO, and vivo. Apple’s performance in China has also improved, helped by Pro model sales. India remains a mid-range market. Average prices are still below 250 dollars this year but should rise gradually, reaching about 287 dollars in 2029. The shift from feature phones and stronger demand outside major cities are shaping this trend. ### Company Profiles Apple continues to lead the premium segment. Its prices are projected to rise from 919 dollars in 2025 to nearly 1,000 dollars in 2029. The company is widening its base with cheaper models for emerging markets while keeping its high-end focus with Pro devices. Analysts also expect an extra lift in 2026 with Apple’s first foldable release. Samsung holds a more stable profile. Weak flagship sales in early 2025 lowered its average, though foldables and AI features are expected to provide support in the longer term. Huawei has been regaining ground in China. With fewer supply problems, its premium Mate and P series are driving prices higher, supported by strong foldable sales. ### Product and Technology Factors Generative AI smartphones added 40 to 60 dollars to production costs in 2024 and 2025. That raised prices at first. In the longer term, the perceived value of AI features is likely to keep average prices high even as costs stabilize. Foldables, though still a small fraction of global shipments, are also influencing price levels and setting new expectations for premium devices. ### Outlook The industry is heading for modest but steady growth. Tariff risks have eased, supply chains are more stable, and demand for advanced features is holding firm. Together, these factors suggest smartphone prices will continue to climb through 2029 at a controlled pace, keeping the market on a firmer footing than in recent years. Notes: This post was edited/created using GenAI tools. Read next: YouTube Leads Streaming as Prime Video Rises, but Category Suffers First Decline Since February

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