A great @tomroach.bsky.social #MarketingWeek read on brands and navigating the consistency vs fresh, engaging content dilemma.
#BrandBuilding #MarketingStrategy #CreativeFragmentation #DigitalMarketing
#BrandBuilding #MarketingStrategy #CreativeFragmentation #DigitalMarketing
Brand building must adapt to the age of creative fragmentation
Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive long-term effectiveness.
www.marketingweek.com
December 16, 2024 at 4:52 PM
A great @tomroach.bsky.social #MarketingWeek read on brands and navigating the consistency vs fresh, engaging content dilemma.
#BrandBuilding #MarketingStrategy #CreativeFragmentation #DigitalMarketing
#BrandBuilding #MarketingStrategy #CreativeFragmentation #DigitalMarketing