#MarketingWeek
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koningwoning.bsky.social
Yes. That's at least the one I know of.
He's allowed to go around saying how great it is in MarketingWeek... but you're not allowed to call what he promotes Weak Marketing.
July 14, 2026 at 9:12 PM
jpcastlin.bsky.social
Oh, and I'm back writing columns for MarketingWeek. How about that?

www.marketingweek.com/brand-buildi...
Don’t confuse brand building for a measure of ROI
Marketers who see brand building as an end in itself are mistaking the work they do for the results it delivers.
www.marketingweek.com
November 7, 2025 at 9:32 AM
torodneptune.bsky.social
A great @tomroach.bsky.social #MarketingWeek read on brands and navigating the consistency vs fresh, engaging content dilemma.

#BrandBuilding #MarketingStrategy #CreativeFragmentation #DigitalMarketing
Brand building must adapt to the age of creative fragmentation
Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive long-term effectiveness.
www.marketingweek.com
December 16, 2024 at 4:52 PM
metiagroup.bsky.social
From understanding the impact of marketing’s actions on #financial outcomes, to marketers seeing diminishing returns on social media ads, here are five #marketing facts from MarketingWeek.

tinyurl.com/yc2ab9xx
Marketing’s impact, grocery retail, returns on social: 5 interesting stats to start your week
We arm you with all the numbers you need to tackle the week ahead.
tinyurl.com
April 8, 2025 at 9:40 AM
outwardmedia.bsky.social
This is one of the biggest tension points we're seeing in #marketing now: Just 22% of marketers strongly feel they can justify value to their CFO with the data available. @MarketingWeek breaks down why C-Suite expectations are rising & what CMOs can do: zurl.co/Vw0RF
December 11, 2025 at 4:30 PM
outwardmedia.bsky.social
Trust & brand remain the top reasons buyers commit. Confidence in the brand, the people & the promise is what matters most according to new findings from Dentsu's #2025SuperpowersIndex, shared by @MarketingWeek: zurl.co/C2DC2
#brandtrust #Dentsu
December 4, 2025 at 6:00 PM
outwardmedia.bsky.social
New study: 62% of CMOs are now tracking brand awareness 📊 across marketing activations, compared to 42% in 2024. From customer acquisition to content engagement 👥, @MarketingWeek unpacks what CMOs are monitoring now:
#brandawareness #marketingmetrics

zurl.co/JKhlk
October 2, 2025 at 5:45 PM
jfkosmowski.bsky.social
Next week, I will host another B2B marketing call, during which I and other MarketingWeek MiniMBA Alumni will discuss what we have learned and how we have implemented it in our organisations.

The next episode will be about market orientation. Come by!

us06web.zoom.us/meeting/regi...

#marketing
Welcome! You are invited to join a meeting: B2B Marketing Therapy Session - #1 - Market Orientation. After registering, you will receive a confirmation email about joining the meeting.
Welcome! You are invited to join a meeting: B2B Marketing Therapy Session - #1 - Market Orientation. After registering, you will receive a confirmation email about joining the meeting.
us06web.zoom.us
November 22, 2024 at 8:07 AM
omnisis.bsky.social
Experiments show being in a good mood makes consumers likely to pay more! 💸 Find out why mood matters over at @Marketingweek#marketresearch

ow.ly/o9az50K8kmR
Customers will reward brands that get them in the mood
Experiments show being in a good mood makes consumers likely to pay more, so reaching them in positive contexts could make marketing more effective.
ow.ly
February 10, 2025 at 1:54 PM
omnisis.bsky.social
Is ‘Brand Love’ a thing of the past? Or is it an insightful way to consider consumers’ attitudes towards brands?💖 See what real marketers think over at @Marketingweek#marketresearch

marketingweek.com/power-of-brand…
Don’t underestimate the power of brand love
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
www.marketingweek.com
February 10, 2025 at 1:54 PM
omnisis.bsky.social
The marketing profession is awash with more research than ever, but how do you tell the good from the bad? 🤔 Learn 3 ways to spot bad research @Marketingweek#marketresearch

marketingweek.com/andrew-tenzer-… ow.ly/ErFH50JCpOW
Three tips to help you spot bad research
The marketing profession is awash with more research than ever, but how do you tell good from bad? Here are three basic questions to ask yourself.
ow.ly
February 10, 2025 at 1:52 PM
omnisis.bsky.social
"It's good to offer consumers choice, but not too much" ... do you agree? We enjoyed this article from @Marketingweek on how too much choice hampers decision making#insight #consumerinsight

marketingweek.com/richard-shotto…
It’s good to offer consumers choice, but not too much
People value something more if they have options to choose from but too much choice hampers decision-making, especially if it’s hard to differentiate.
www.marketingweek.com
February 10, 2025 at 1:41 PM
omnisis.bsky.social
We loved this @Marketingweek article on how the pandemic has forced brands to shift from insight to intelligence#marketresearch #covid19 #coronavirus

marketingweek.com/andrew-geogheg…
The pandemic has forced brands to shift from insight to intelligence
Covid has forced an overhaul of research tools and approaches, making them quicker, more accessible and more focused on both long- and short-term KPIs.
www.marketingweek.com
February 10, 2025 at 1:39 PM
omnisis.bsky.social
We really enjoyed this article by @Marketingweek on how IKEA is using digital to gain 'richer customer insight

marketingweek.com/ikea-digital-c…
How Ikea is using digital to gain ‘richer customer insight’
By better understanding consumers’ desire for sustainable consumption Ikea has been able to implement a number of new initiatives as part of its ‘human-centric agenda’.
www.marketingweek.com
February 10, 2025 at 1:38 PM
omnisis.bsky.social
Can tech democratise B2B market research? An interesting read via MarketingWeek

marketingweek.com/technology-dem…
Can tech democratise B2B market research?
Technology is helping make B2B market research easier and cheaper for everyone from corporates to SMEs, but will communications improve as a result?
www.marketingweek.com
February 10, 2025 at 1:38 PM
newsen.bsky.social
ClassLab to Showcase Its New App RIRIFE at Marketing Week Summer 2026#Japan#Tokyo#ClassLab#RIRIFE#MarketingWeek
ClassLab to Showcase Its New App RIRIFE at Marketing Week Summer 2026
Discover ClassLab's innovative platform app RIRIFE for new movers at the Marketing Week Summer event, enhancing customer engagement.
third-news.com
June 11, 2026 at 6:04 AM
newsen.bsky.social
SalesRadar Shines at Marketing Week 2026: Your B2B Strategy Partner#Japan#Tokyo#FUTUREWOODS#SalesRadar#MarketingWeek
SalesRadar Shines at Marketing Week 2026: Your B2B Strategy Partner
FUTUREWOODS showcases SalesRadar at Marketing Week 2026 in Tokyo. Discover how data-driven strategies can enhance your B2B sales.
third-news.com
April 16, 2026 at 5:00 AM
metiagroup.bsky.social
Meta claims #AI is “redefining” #advertising, as the platform identifies improving its ad proposition. CEO Mark Zuckerberg prioritised improving advertising, alongside creating more engaging experiences to improve efficiencies for brands through AI tools. Via MarketingWeek
tinyurl.com
May 6, 2025 at 2:25 PM
metiagroup.bsky.social
Google has abandoned plans to introduce a third-party cookie opt-out option for users in a reversal of its long-running strategy to phase out the tracking #technology. With this in mind, MarketingWeek explores what's next for #marketers.

tinyurl.com/mved2j7n
What next as Google ditches opt-out for third-party cookies?
In the latest development of a five-year long journey, Google has abandoned plans to introduce a third-party cookie opt-out option for users.
tinyurl.com
April 24, 2025 at 1:13 PM
metiagroup.bsky.social
From #AI being increasingly used by #marketers in video production to strategic dysfunction preventing CMOs from long-term planning, here are some interesting stats from MarketingWeek from the past week.
tinyurl.com/5n8y3bss
5 interesting stats to start your week
We arm you with all the numbers you need to tackle the week ahead.
tinyurl.com
April 1, 2025 at 3:14 PM
metiagroup.bsky.social
From webinars driving #B2B sales to personalised ads and #marketers feeling positive about the future of the CMO role, MarketingWeek highlights intriguing #marketing stats from the past week.

tinyurl.com/yf8nf8m9
March 26, 2025 at 12:59 PM
metiagroup.bsky.social
From influencer briefs to ethical purchase decisions, MarketingWeek shares 5 interesting #marketing facts to start off the week.

tinyurl.com/wsjjxfzb
In-person work, influencer briefs, ethical purchase decisions: 5 interesting stats to start your week
We arm you with all the numbers you need to tackle the week ahead.
tinyurl.com
March 18, 2025 at 2:24 PM
metiagroup.bsky.social
According to MarketingWeek, the core principles of #brand building is the same for #B2B, luxury, and startups. While the outcomes may vary, the blueprints remain consistent.
tinyurl.com/mvda3j3d
Think your category is a special case? Think again
The key pillars of brand building aren’t different for B2B, luxury and startups. The blueprints are the same, even if the results look very different.
tinyurl.com
March 10, 2025 at 2:58 PM