In today’s high-velocity digital economy, product strategies can’t afford to be set-and-forget. Understanding what is product development strategy in this environment means recognizing it as a dynamic, continuously evolving process that responds to shifting customer expectations—driven by new technologies, market dynamics, and shifting cultural norms—is relentless. What delighted users yesterday is table stakes today, and […] The post How to Align Product Strategy with Changing Customer Expectations  first appeared on Flowster.

Kristin Howell breaks down the customer loyalty index which reveals diverse motivations for brand loyalty and a disconnect with brands.

It’s time for a new approach that doesn’t attempt to control the entire customer experience but instead empowers the key roles that influence it.

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