A farmer marketing strategy combining rural insights, strategic communication and brand thinking to build relevance and support sustainable business growth.

Explore how CGI storytelling helped DeHaat promote its Starter Mycorrhiza Fertiliser, communicate stronger roots and higher yield, and build farmer recall.

Anurag Srivastava Joins DeHaat Foundation as Co-founder and CEO to Advance Agricultural Innovation · Anurag Srivastava Takes Leadership Role at DeHaat

2025-02-26 In recent years, Indian academic institutions have increasingly focused on nurturing entrepreneurship through startup schemes and incubation programs. This shift is particularly evident in prominent institutions such as IIT Patna and CIMP in Bihar. At the Technovate for India program in Patna, Shashank Kumar, the founder and CEO of DeHaat, emphasized the need to elevate these initiatives. He proposed incorporating startup immersion programs into academic curriculums, allowing students to engage in 1-2 months of sector-specific entrepreneurial exposure.

DeHaat did not respond to Inc42’s queries, but its journey mirrors the hurdles of operating in a very fragmented and policy-dependent sectors

DeHaat turned profitable in FY25, reporting a consolidated net profit of INR 369 Cr as against a loss of INR 1,133.1 Cr

Agritech soonicorn DeHaat has raised INR 200 Cr (around $23.4 Mn) in venture debt from Trifecta Capital in two tranches.

Indian Startup Funding: This week, Indian startup funding stood at $100.3 Mn via 18 deals, up 54%from the preceding week

This article was originally published on the NITI Frontier Tech Respository. Advertisment Add The Better India As A Trusted Source DeHaat is an AI-driven, full-stack agricultural platform founded by IIT and IIM alumni in 2012 with an ambition to solve...

Between April 21 and 26, Indian startups managed to raise $100.3 Mn across 18 deals, marking a 54% increase from the $65.3 Mn raised last week by 22 startups Agritech emerged as the investor favourite sector this week with two...