72% would buy direct. 22% ever have.
When the gap is that wide, the DTP objective should be growth. And growth is the one condition where a marketing should lead.
Why, and when it should not:
https://ow.ly/LLVX50ZFUO6
#DirectToConsumer #DTPMarketing #DTP #DirectToPatient #KairosMeridian
When the gap is that wide, the DTP objective should be growth. And growth is the one condition where a marketing should lead.
Why, and when it should not:
https://ow.ly/LLVX50ZFUO6
#DirectToConsumer #DTPMarketing #DTP #DirectToPatient #KairosMeridian
September 3, 2026 at 1:00 PM
72% would buy direct. 22% ever have.
When the gap is that wide, the DTP objective should be growth. And growth is the one condition where a marketing should lead.
Why, and when it should not:
https://ow.ly/LLVX50ZFUO6
#DirectToConsumer #DTPMarketing #DTP #DirectToPatient #KairosMeridian
When the gap is that wide, the DTP objective should be growth. And growth is the one condition where a marketing should lead.
Why, and when it should not:
https://ow.ly/LLVX50ZFUO6
#DirectToConsumer #DTPMarketing #DTP #DirectToPatient #KairosMeridian
The DTP program went live. The price was published. The sign-off was filed.
Then nothing changed.
A program nobody knows about is not a channel. It is a landing page.
https://ow.ly/kxSE50ZFUBZ
#DirectToConsumer #DTP #DirectToPatient #PharmaMarketing #PatientAccess #KairosMeridian
Then nothing changed.
A program nobody knows about is not a channel. It is a landing page.
https://ow.ly/kxSE50ZFUBZ
#DirectToConsumer #DTP #DirectToPatient #PharmaMarketing #PatientAccess #KairosMeridian
August 27, 2026 at 1:01 PM
The DTP program went live. The price was published. The sign-off was filed.
Then nothing changed.
A program nobody knows about is not a channel. It is a landing page.
https://ow.ly/kxSE50ZFUBZ
#DirectToConsumer #DTP #DirectToPatient #PharmaMarketing #PatientAccess #KairosMeridian
Then nothing changed.
A program nobody knows about is not a channel. It is a landing page.
https://ow.ly/kxSE50ZFUBZ
#DirectToConsumer #DTP #DirectToPatient #PharmaMarketing #PatientAccess #KairosMeridian
#EliLilly #LillyDirect #UK #DTC #DTPmodel #Mounjaro #weightlosstherapies #directtopatient #DTPsaleschannel #pharmasupplychain #dispensingservice #deliveryservice #dispensingpartners #BluecoHealthcare #Onescriptservice #Pharmacy2U #weightloss #counterfeitpharmaceuticals
zurl.co/jZ5IW
zurl.co/jZ5IW
Lilly launches its LillyDirect sales channel in the UK
Lilly's LillyDirect sales channel, an important driver of sales of its weight-loss drugs in the US, has now arrived in the UK – with modifications.
pharmaphorum.com
June 25, 2026 at 11:25 AM