Scaling ads is a cash flow decision.
Payback = CAC ÷ (monthly revenue per customer × margin).
$95 CAC, 42% margin, $48/month = 4.7 months.
Spend $50K on 526 customers, and you wait almost 5 months to get it back. Know your number before you scale.
#ProteanDigital #PaybackPeriod #EcommCashFlow
Payback = CAC ÷ (monthly revenue per customer × margin).
$95 CAC, 42% margin, $48/month = 4.7 months.
Spend $50K on 526 customers, and you wait almost 5 months to get it back. Know your number before you scale.
#ProteanDigital #PaybackPeriod #EcommCashFlow
October 13, 2026 at 4:02 PM
Scaling ads is a cash flow decision.
Payback = CAC ÷ (monthly revenue per customer × margin).
$95 CAC, 42% margin, $48/month = 4.7 months.
Spend $50K on 526 customers, and you wait almost 5 months to get it back. Know your number before you scale.
#ProteanDigital #PaybackPeriod #EcommCashFlow
Payback = CAC ÷ (monthly revenue per customer × margin).
$95 CAC, 42% margin, $48/month = 4.7 months.
Spend $50K on 526 customers, and you wait almost 5 months to get it back. Know your number before you scale.
#ProteanDigital #PaybackPeriod #EcommCashFlow