Payback = CAC ÷ (monthly revenue per customer × margin).
$95 CAC, 42% margin, $48/month = 4.7 months.
Spend $50K on 526 customers, and you wait almost 5 months to get it back. Know your number before you scale.
#ProteanDigital #PaybackPeriod #EcommCashFlow
Payback = CAC ÷ (monthly revenue per customer × margin).
$95 CAC, 42% margin, $48/month = 4.7 months.
Spend $50K on 526 customers, and you wait almost 5 months to get it back. Know your number before you scale.
#ProteanDigital #PaybackPeriod #EcommCashFlow
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