Hi there 👋
I love to talk about #EngineeringStrategy, #TeamTopologies, #DomainDrivenDesign, and #WardleyMaps
I love to talk about #EngineeringStrategy, #TeamTopologies, #DomainDrivenDesign, and #WardleyMaps
November 13, 2024 at 8:20 PM
Hi there 👋
I love to talk about #EngineeringStrategy, #TeamTopologies, #DomainDrivenDesign, and #WardleyMaps
I love to talk about #EngineeringStrategy, #TeamTopologies, #DomainDrivenDesign, and #WardleyMaps
My awesome-engineering-strategy repository reached 1.000 stars on GitHub! ⭐
It has been two years and a half since I started publishing actively about #EngineeringStrategy
Let's keep sharing!
github.com/aleixmorgada...
It has been two years and a half since I started publishing actively about #EngineeringStrategy
Let's keep sharing!
github.com/aleixmorgada...
November 29, 2024 at 10:51 AM
My awesome-engineering-strategy repository reached 1.000 stars on GitHub! ⭐
It has been two years and a half since I started publishing actively about #EngineeringStrategy
Let's keep sharing!
github.com/aleixmorgada...
It has been two years and a half since I started publishing actively about #EngineeringStrategy
Let's keep sharing!
github.com/aleixmorgada...
Working on some of the hardest concepts of Engineering Strategy. Strategy lifecycle.
Trying to find a good enough model to address things like:
- Lead Times
- Adoption
- Analysis-paralysis
- Systems theory
This is a draft picture, WIP!
#EngineeringStrategy #Strategy
Trying to find a good enough model to address things like:
- Lead Times
- Adoption
- Analysis-paralysis
- Systems theory
This is a draft picture, WIP!
#EngineeringStrategy #Strategy
March 7, 2026 at 8:44 AM
Working on some of the hardest concepts of Engineering Strategy. Strategy lifecycle.
Trying to find a good enough model to address things like:
- Lead Times
- Adoption
- Analysis-paralysis
- Systems theory
This is a draft picture, WIP!
#EngineeringStrategy #Strategy
Trying to find a good enough model to address things like:
- Lead Times
- Adoption
- Analysis-paralysis
- Systems theory
This is a draft picture, WIP!
#EngineeringStrategy #Strategy
It has been a pleasure to be part of #CraftConf2025
Awesome speakers and better corridor conversations.
You can find the slides in the link, and, if you want to learn more about #EngineeringStrategy let me know and we can chat!
aleixmorgadas.start.page
Awesome speakers and better corridor conversations.
You can find the slides in the link, and, if you want to learn more about #EngineeringStrategy let me know and we can chat!
aleixmorgadas.start.page
May 31, 2025 at 9:14 AM
It has been a pleasure to be part of #CraftConf2025
Awesome speakers and better corridor conversations.
You can find the slides in the link, and, if you want to learn more about #EngineeringStrategy let me know and we can chat!
aleixmorgadas.start.page
Awesome speakers and better corridor conversations.
You can find the slides in the link, and, if you want to learn more about #EngineeringStrategy let me know and we can chat!
aleixmorgadas.start.page
Your company is preparing 2025 strategy, and when you're not part of the C-suite in a top-down org, it's frustrating to not be able to have a voice
A guide on how to influence top-down strategies 👇
#EngineeringStrategy
A guide on how to influence top-down strategies 👇
#EngineeringStrategy
Engineering Strategy Guide — Influencing Strategy in a Top-Down organization without authority
A guide for non C-suite engineering leaders
learnings.aleixmorgadas.dev
January 2, 2025 at 9:00 AM
Your company is preparing 2025 strategy, and when you're not part of the C-suite in a top-down org, it's frustrating to not be able to have a voice
A guide on how to influence top-down strategies 👇
#EngineeringStrategy
A guide on how to influence top-down strategies 👇
#EngineeringStrategy
I'm super happy to be part of #CraftConf 🧡 🙌
I will be speaking about #EngineeringStrategy from a new point of view, collecting all the personal and collaborations learnings from the past two years.
I promise I won't have more than 120 slides this time 🙏 😅
#CraftConf25
I will be speaking about #EngineeringStrategy from a new point of view, collecting all the personal and collaborations learnings from the past two years.
I promise I won't have more than 120 slides this time 🙏 😅
#CraftConf25
February 27, 2025 at 7:41 PM
I'm super happy to be part of #CraftConf 🧡 🙌
I will be speaking about #EngineeringStrategy from a new point of view, collecting all the personal and collaborations learnings from the past two years.
I promise I won't have more than 120 slides this time 🙏 😅
#CraftConf25
I will be speaking about #EngineeringStrategy from a new point of view, collecting all the personal and collaborations learnings from the past two years.
I promise I won't have more than 120 slides this time 🙏 😅
#CraftConf25
As an engineering manager, when you are in a top-down org, it might feel impossible to contribute to the #EngineeringStrategy
👉 Decisions happen in meetings that you’re not part of
👉 You follow the top-down decisions, propose an action plan, but then overruled without being part of the conversation
👉 Decisions happen in meetings that you’re not part of
👉 You follow the top-down decisions, propose an action plan, but then overruled without being part of the conversation
December 3, 2024 at 8:28 PM
As an engineering manager, when you are in a top-down org, it might feel impossible to contribute to the #EngineeringStrategy
👉 Decisions happen in meetings that you’re not part of
👉 You follow the top-down decisions, propose an action plan, but then overruled without being part of the conversation
👉 Decisions happen in meetings that you’re not part of
👉 You follow the top-down decisions, propose an action plan, but then overruled without being part of the conversation
#CraftConf2025 just published my talk on the Engineering Strategist Journey.
A relaxed talk that focuses on the fundamentals of #EngineeringStrategy
I hope you enjoy it 😄
youtu.be/Y3mwuVTxPAI?...
A relaxed talk that focuses on the fundamentals of #EngineeringStrategy
I hope you enjoy it 😄
youtu.be/Y3mwuVTxPAI?...
The engineering strategist journey - Aleix Morgadas | Craft 2025
From directionless execution to strategic execution. The steps I took to become an engineering strategist and have a seat in the table.We will see what is an...
www.youtube.com
June 15, 2025 at 12:38 PM
#CraftConf2025 just published my talk on the Engineering Strategist Journey.
A relaxed talk that focuses on the fundamentals of #EngineeringStrategy
I hope you enjoy it 😄
youtu.be/Y3mwuVTxPAI?...
A relaxed talk that focuses on the fundamentals of #EngineeringStrategy
I hope you enjoy it 😄
youtu.be/Y3mwuVTxPAI?...
Engineering strategy is hard. It took me several years to start understanding it.
That's why I share my learnings on #EngineeringStrategy regularly in my blog.
If you're looking for a place to start, this is a good resource. 🙌🙌
learnings.aleixmorgadas.dev/p/designing-...
That's why I share my learnings on #EngineeringStrategy regularly in my blog.
If you're looking for a place to start, this is a good resource. 🙌🙌
learnings.aleixmorgadas.dev/p/designing-...
Designing an Engineering Strategy
I divided the topic into four posts/emails. Part I. What the is Strategy? [This post] Part II. Understanding the high-stake problem. Part III. Giving direction and coherent action. Part IV. Executing ...
learnings.aleixmorgadas.dev
November 17, 2024 at 8:29 AM
Engineering strategy is hard. It took me several years to start understanding it.
That's why I share my learnings on #EngineeringStrategy regularly in my blog.
If you're looking for a place to start, this is a good resource. 🙌🙌
learnings.aleixmorgadas.dev/p/designing-...
That's why I share my learnings on #EngineeringStrategy regularly in my blog.
If you're looking for a place to start, this is a good resource. 🙌🙌
learnings.aleixmorgadas.dev/p/designing-...
At the airport, ready for my first #CraftConf25 to talk about #EngineeringStrategy.
Looking forward to meeting awesome people, learn from huge speakers, and enjoy Budapest.
Who do I see there? Someone joining from Barcelona?
Looking forward to meeting awesome people, learn from huge speakers, and enjoy Budapest.
Who do I see there? Someone joining from Barcelona?
May 28, 2025 at 7:09 AM
At the airport, ready for my first #CraftConf25 to talk about #EngineeringStrategy.
Looking forward to meeting awesome people, learn from huge speakers, and enjoy Budapest.
Who do I see there? Someone joining from Barcelona?
Looking forward to meeting awesome people, learn from huge speakers, and enjoy Budapest.
Who do I see there? Someone joining from Barcelona?
#EngineeringStrategy #TechStrategy is as important as ever. Understanding what is it, and how you can leverage it, in times of high uncertainty, is key to navigate today's companies' complexities.
learnings.aleixmorgadas.dev/p/engineerin...
learnings.aleixmorgadas.dev/p/engineerin...
Engineering Strategy Guide - Introduction
An introduction to tech strategy
learnings.aleixmorgadas.dev
May 2, 2025 at 7:00 AM
#EngineeringStrategy #TechStrategy is as important as ever. Understanding what is it, and how you can leverage it, in times of high uncertainty, is key to navigate today's companies' complexities.
learnings.aleixmorgadas.dev/p/engineerin...
learnings.aleixmorgadas.dev/p/engineerin...
It was great to be part of this podcast to talk about #EngineeringStrategy and #EngineeringCulture
I hope you all enjoy it too!
open.spotify.com/episode/61TO...
I hope you all enjoy it too!
open.spotify.com/episode/61TO...
Championing Culture and Engineering Strategy with Alex Morgadas | The Shortcu.tt Podcast
The Shortcu.tt Podcast · Episode
open.spotify.com
April 1, 2025 at 5:47 PM
It was great to be part of this podcast to talk about #EngineeringStrategy and #EngineeringCulture
I hope you all enjoy it too!
open.spotify.com/episode/61TO...
I hope you all enjoy it too!
open.spotify.com/episode/61TO...
I have a new slot available for #EngineeringStrategy #Coaching sessions 🙌
I help tech leaders to overcome their challenges by focusing on their personal growth goals, and connecting them with the company needs.
You can book a 30-min call here 👇
cal.com/aleixmorgada...
I help tech leaders to overcome their challenges by focusing on their personal growth goals, and connecting them with the company needs.
You can book a 30-min call here 👇
cal.com/aleixmorgada...
November 28, 2024 at 9:51 AM
I have a new slot available for #EngineeringStrategy #Coaching sessions 🙌
I help tech leaders to overcome their challenges by focusing on their personal growth goals, and connecting them with the company needs.
You can book a 30-min call here 👇
cal.com/aleixmorgada...
I help tech leaders to overcome their challenges by focusing on their personal growth goals, and connecting them with the company needs.
You can book a 30-min call here 👇
cal.com/aleixmorgada...
Which path will your team adopt—DevOps or Platform Engineering? Share your view. #DevOps #PlatformEngineering #InternalPlatform #CloudPlatform #Infrastructure #ITLeadership #EngineeringStrategy
medium.com/@sanjay.mohi...
medium.com/@sanjay.mohi...
DevOps or Platform Engineering? A Strategic Crossroads for IT Leaders.
Sanjay K Mohindroo
medium.com
November 6, 2025 at 6:03 AM
Which path will your team adopt—DevOps or Platform Engineering? Share your view. #DevOps #PlatformEngineering #InternalPlatform #CloudPlatform #Infrastructure #ITLeadership #EngineeringStrategy
medium.com/@sanjay.mohi...
medium.com/@sanjay.mohi...
Is your tech stack AI-proof or on borrowed time? We outline 4 traits for AI resistance—proprietary data, complex logic, regulatory depth, integration complexity—plus scoring to decide build vs replace.
Read more: www.lycore.com/blog/ai-proo...
#aiprooftechstack #engineeringstrategy #techstack
Read more: www.lycore.com/blog/ai-proo...
#aiprooftechstack #engineeringstrategy #techstack
AI-Proof Tech Stack: How to Spot If Yours Qualifies
How to spot if your AI-proof tech stack has a data moat, complex business logic, regulatory depth, and integration complexity. From Lycore.
www.lycore.com
July 10, 2026 at 7:37 AM
Is your tech stack AI-proof or on borrowed time? We outline 4 traits for AI resistance—proprietary data, complex logic, regulatory depth, integration complexity—plus scoring to decide build vs replace.
Read more: www.lycore.com/blog/ai-proo...
#aiprooftechstack #engineeringstrategy #techstack
Read more: www.lycore.com/blog/ai-proo...
#aiprooftechstack #engineeringstrategy #techstack
My business case about how we applied #TeamTopologies and #EngineeringStrategy is out!
I hope you enjoy the article as much as I enjoyed remembering all the journey we had together at Creditas.
Ask me anything if you have questions!
teamtopologies.com/industry-exa...
I hope you enjoy the article as much as I enjoyed remembering all the journey we had together at Creditas.
Ask me anything if you have questions!
teamtopologies.com/industry-exa...
Creditas: Managing Team Cognitive Load with Team Topologies for Fast Flow of Value — Team Topologies - Organizing for fast flow of value
In just three years, Yassir scaled from 50 engineers to 400, serving 8 million customers across 45 cities. This rapid growth came with a price: tangled team structures, misaligned priorities, and moun...
teamtopologies.com
August 24, 2026 at 5:44 PM
My business case about how we applied #TeamTopologies and #EngineeringStrategy is out!
I hope you enjoy the article as much as I enjoyed remembering all the journey we had together at Creditas.
Ask me anything if you have questions!
teamtopologies.com/industry-exa...
I hope you enjoy the article as much as I enjoyed remembering all the journey we had together at Creditas.
Ask me anything if you have questions!
teamtopologies.com/industry-exa...
New PR to add a book for the awesome #EngineeringStrategy 👏
Feel free to reach me with good resources, regardless if they are books, posts, videos, and so on!
github.com/aleixmorgada...
Feel free to reach me with good resources, regardless if they are books, posts, videos, and so on!
github.com/aleixmorgada...
Add link to Effective Platform Engineering book by stjepanjurekovic · Pull Request #23 · aleixmorgadas/awesome-engineering-strategy
Hi,
Stjepan from Manning here. This title might be a good match for your list. Thank you for considering it.
Best,
github.com
October 25, 2025 at 10:37 AM
New PR to add a book for the awesome #EngineeringStrategy 👏
Feel free to reach me with good resources, regardless if they are books, posts, videos, and so on!
github.com/aleixmorgada...
Feel free to reach me with good resources, regardless if they are books, posts, videos, and so on!
github.com/aleixmorgada...
Here's my current funnel methodology for testing AI products.
I want your help in making it more useful for everyone.
Join The Captain's Bridge.
We're starting in 2026.
testingil.com/join-the-cap...
#QA #AITesting #EngineeringStrategy #TestAutomation
I want your help in making it more useful for everyone.
Join The Captain's Bridge.
We're starting in 2026.
testingil.com/join-the-cap...
#QA #AITesting #EngineeringStrategy #TestAutomation
December 8, 2025 at 1:44 PM
Here's my current funnel methodology for testing AI products.
I want your help in making it more useful for everyone.
Join The Captain's Bridge.
We're starting in 2026.
testingil.com/join-the-cap...
#QA #AITesting #EngineeringStrategy #TestAutomation
I want your help in making it more useful for everyone.
Join The Captain's Bridge.
We're starting in 2026.
testingil.com/join-the-cap...
#QA #AITesting #EngineeringStrategy #TestAutomation
I always underestimate the effort to understand and agree in which situation a company is in.
That's why in #EngineeringStrategy we dedicate a good amount of time to diagnosing the situation and context at hand.
That's why in #EngineeringStrategy we dedicate a good amount of time to diagnosing the situation and context at hand.
January 21, 2025 at 11:19 AM
I always underestimate the effort to understand and agree in which situation a company is in.
That's why in #EngineeringStrategy we dedicate a good amount of time to diagnosing the situation and context at hand.
That's why in #EngineeringStrategy we dedicate a good amount of time to diagnosing the situation and context at hand.
We all need a moment to pause and see how much we are accomplishing.
And I just did a pause to understand my impact on my mission of helping tech leaders in the messy middle in their own #EngineeringStrategy journey.
And I just did a pause to understand my impact on my mission of helping tech leaders in the messy middle in their own #EngineeringStrategy journey.
June 30, 2025 at 7:49 AM
We all need a moment to pause and see how much we are accomplishing.
And I just did a pause to understand my impact on my mission of helping tech leaders in the messy middle in their own #EngineeringStrategy journey.
And I just did a pause to understand my impact on my mission of helping tech leaders in the messy middle in their own #EngineeringStrategy journey.
Today is one of those dense posts about #EngineeringStrategy, its lifecycle and adoption curves.
It is the first post of a series of 2.
learnings.aleixmorgadas.dev/p/the-strate...
It is the first post of a series of 2.
learnings.aleixmorgadas.dev/p/the-strate...
The strategy lifecycle and adoption. Post I
How adoption will determine the lifecycle of the strategy
learnings.aleixmorgadas.dev
March 10, 2026 at 8:28 AM
Today is one of those dense posts about #EngineeringStrategy, its lifecycle and adoption curves.
It is the first post of a series of 2.
learnings.aleixmorgadas.dev/p/the-strate...
It is the first post of a series of 2.
learnings.aleixmorgadas.dev/p/the-strate...
I share my learnings on #EngineeringStrategy here
learnings.aleixmorgadas.dev
What would you like me to write more about? Real world examples? Do you want me to write about a specific challenge you have?
Reply this post or DM me and I will reply publicly to your challenges!
learnings.aleixmorgadas.dev
What would you like me to write more about? Real world examples? Do you want me to write about a specific challenge you have?
Reply this post or DM me and I will reply publicly to your challenges!
March 25, 2025 at 6:23 AM
I share my learnings on #EngineeringStrategy here
learnings.aleixmorgadas.dev
What would you like me to write more about? Real world examples? Do you want me to write about a specific challenge you have?
Reply this post or DM me and I will reply publicly to your challenges!
learnings.aleixmorgadas.dev
What would you like me to write more about? Real world examples? Do you want me to write about a specific challenge you have?
Reply this post or DM me and I will reply publicly to your challenges!
Which path will your team adopt—DevOps or Platform Engineering? Share your view. #DevOps #PlatformEngineering #InternalPlatform #CloudPlatform #Infrastructure #ITLeadership #EngineeringStrategy
www.linkedin.com/pulse/devops...
www.linkedin.com/pulse/devops...
DevOps or Platform Engineering? A Strategic Crossroads for IT Leaders.
A bold exploration of the strategic trade-off between DevOps and Platform Engineering. For IT leaders who want to shape future infrastructure.
www.linkedin.com
March 7, 2026 at 12:29 PM
Which path will your team adopt—DevOps or Platform Engineering? Share your view. #DevOps #PlatformEngineering #InternalPlatform #CloudPlatform #Infrastructure #ITLeadership #EngineeringStrategy
www.linkedin.com/pulse/devops...
www.linkedin.com/pulse/devops...
Today I start a coaching process for 4 people within the same company on #EngineeringStrategy. It is 5 sessions long, and setting the right expectations is key for the program.
The first two sessions are about the business, the product, and their users.
Don't get this right leads to wasted work
The first two sessions are about the business, the product, and their users.
Don't get this right leads to wasted work
June 24, 2025 at 10:54 AM
Today I start a coaching process for 4 people within the same company on #EngineeringStrategy. It is 5 sessions long, and setting the right expectations is key for the program.
The first two sessions are about the business, the product, and their users.
Don't get this right leads to wasted work
The first two sessions are about the business, the product, and their users.
Don't get this right leads to wasted work
Which path will your team adopt—DevOps or Platform Engineering? Share your view. #DevOps #PlatformEngineering #InternalPlatform #CloudPlatform #Infrastructure #ITLeadership #EngineeringStrategy
www.linkedin.com/pulse/devops...
www.linkedin.com/pulse/devops...
DevOps or Platform Engineering? A Strategic Crossroads for IT Leaders.
A bold exploration of the strategic trade-off between DevOps and Platform Engineering. For IT leaders who want to shape future infrastructure.
www.linkedin.com
March 7, 2026 at 12:31 PM
Which path will your team adopt—DevOps or Platform Engineering? Share your view. #DevOps #PlatformEngineering #InternalPlatform #CloudPlatform #Infrastructure #ITLeadership #EngineeringStrategy
www.linkedin.com/pulse/devops...
www.linkedin.com/pulse/devops...