In continuation of my Brandology thinking and work this year, especially that of exploring brands’ connections with companies, I thought I’d turn my mind to fashion brands. Actually, it occurred to me that I haven’t worked on American brands on my blog all these years, save for American Express and Pepsi, and therefore, I thought I must make amends. After listening to news about Gap Inc’s corporate earnings on CNBC business news for years in India, I decided to put my thoughts down for this brand.