#IPBasedAds
Google to bring IP-based ads to EEA publishers from August 3 #GoogleAds #DigitalMarketing #EEA #Privacy #IPBasedAds
Google to bring IP-based ads to EEA publishers from August 3
Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration.
ppc.land
June 18, 2026 at 5:39 AM