FYI: Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio #DigitalMarketing #IVTTools #AdBudget #MarketingTrends #BotDetection
Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio
Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.
ppc.land
July 30, 2026 at 6:13 AM
FYI: Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio #DigitalMarketing #IVTTools #AdBudget #MarketingTrends #BotDetection
FYI: Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio #DigitalMarketing #IVTTools #AdBudget #MarketingTrends #BotDetection
Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio
Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.
ppc.land
July 30, 2026 at 6:13 AM
FYI: Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio #DigitalMarketing #IVTTools #AdBudget #MarketingTrends #BotDetection