ICYMI: Wrong data made a profitable campaign look like a loss #MarketingMistakes #CampaignROI #DataIntegrity #IdentityErrors #PPC
Wrong data made a profitable campaign look like a loss
Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor.
ppc.land
July 23, 2026 at 4:49 AM
ICYMI: Wrong data made a profitable campaign look like a loss #MarketingMistakes #CampaignROI #DataIntegrity #IdentityErrors #PPC
ICYMI: Wrong data made a profitable campaign look like a loss #MarketingMistakes #CampaignROI #DataIntegrity #IdentityErrors #PPC
Wrong data made a profitable campaign look like a loss
Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor.
ppc.land
July 23, 2026 at 4:49 AM
ICYMI: Wrong data made a profitable campaign look like a loss #MarketingMistakes #CampaignROI #DataIntegrity #IdentityErrors #PPC