#IdentityResolution
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thedailytechfeed.com
Safari-27 blocks identity resolvers turning emails into cross-site tracking IDs. #Privacy #Safari27 #IdentityResolution #WebKit #AdTech #CrossSiteTracking https://thedailytechfeed.com/safaris-new-identity-resolution-blocks-shield-you-across-sites/
October 20, 2026 at 12:23 PM
peloranapp.bsky.social
2026 E-commerce Visitor Identity Benchmark

Understand the 2026 E-commerce Visitor Identity Benchmark, highlighting the importance of visitor recognition across modern platforms.

#identityresolution #intelligence #customerjourney #visitoridentity #analytics

https://www.peloran.com/articles/2026-ec
2026 E-commerce Visitor Identity Benchmark
October 4, 2026 at 3:04 PM
ppc.land
FYI: Explaining identity resolution #IdentityResolution #DataPrivacy #MarketingStrategy #CustomerInsights #DigitalMarketing
Explaining identity resolution
Identity resolution is the process of deciding which emails, devices, cookies and addresses belong to one person or household, then assigning them a shared ID.
ppc.land
September 28, 2026 at 8:28 PM
marketingnews.bsky.social
FYI: Explaining identity resolution #IdentityResolution #DataPrivacy #MarketingStrategy #CustomerInsights #DigitalMarketing
Explaining identity resolution
Identity resolution is the process of deciding which emails, devices, cookies and addresses belong to one person or household, then assigning them a shared ID.
ppc.land
September 28, 2026 at 8:29 PM
marketingnews.bsky.social
ICYMI: Explaining identity resolution #IdentityResolution #DataPrivacy #DigitalMarketing #CustomerData #IdentityManagement
Explaining identity resolution
Identity resolution is the process of deciding which emails, devices, cookies and addresses belong to one person or household, then assigning them a shared ID.
ppc.land
September 26, 2026 at 8:28 PM
ppc.land
ICYMI: Explaining identity resolution #IdentityResolution #DataPrivacy #DigitalMarketing #CustomerData #IdentityManagement
Explaining identity resolution
Identity resolution is the process of deciding which emails, devices, cookies and addresses belong to one person or household, then assigning them a shared ID.
ppc.land
September 26, 2026 at 8:27 PM
marketingnews.bsky.social
Explaining identity resolution #IdentityResolution #DataPrivacy #CustomerIdentity #DigitalMarketing #DataManagement
Explaining identity resolution
Identity resolution is the process of deciding which emails, devices, cookies and addresses belong to one person or household, then assigning them a shared ID.
ppc.land
September 25, 2026 at 8:26 PM
ppc.land
Explaining identity resolution #IdentityResolution #DataPrivacy #CustomerIdentity #DigitalMarketing #DataManagement
Explaining identity resolution
Identity resolution is the process of deciding which emails, devices, cookies and addresses belong to one person or household, then assigning them a shared ID.
ppc.land
September 25, 2026 at 8:25 PM
peloranapp.bsky.social
Ecommerce Customer Identification & Cross-Device Statistics 2026

Discover key statistics on ecommerce customer identification, cross-device behavior, and identity resolution for 2026.

#identityresolution #intelligence #ecommercecustomeridentificationstatistic

https://www.peloran.com/articles/ecom
Ecommerce Customer Identification & Cross-Device Statistics 2026
September 15, 2026 at 9:53 AM
lse-group-corp.bsky.social
Retailers waste budgets bidding against the same household three times across Instagram, LinkedIn, and X. Raw exports create contradictory profiles until a silver layer resolves identities and normalizes attributes before activation.
#IdentityResolution #MedallionArchitecture
August 25, 2026 at 8:00 PM
ppc.land
ICYMI: LiveRamp study: identity errors cut campaign ROI 70%, killing profit #DigitalMarketing #CampaignROI #DataPrecision #MarketingStrategy #IdentityResolution
LiveRamp study: identity errors cut campaign ROI 70%, killing profit
Poor identity precision dropped simulated ROI from $1.50 to $0.43, enough to cancel a working campaign, while just 1% of the wrong data loss reversed rankings.
ppc.land
July 21, 2026 at 8:35 PM
ppc.land
FYI: Hightouch and The Trade Desk tackle the exposure log identity problem #Hightouch #TheTradeDesk #IdentityResolution #DataDriven #DigitalMarketing
Hightouch and The Trade Desk tackle the exposure log identity problem
Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands.
ppc.land
June 5, 2026 at 5:55 AM
ppc.land
ICYMI: Hightouch and The Trade Desk tackle the exposure log identity problem #Marketing #IdentityResolution #DataPrivacy #AdTech #Hightouch
Hightouch and The Trade Desk tackle the exposure log identity problem
Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands.
ppc.land
June 3, 2026 at 5:52 AM
ppc.land
Hightouch and The Trade Desk tackle the exposure log identity problem #IdentityResolution #DataPrivacy #MarketingTech #FirstPartyData #DigitalMarketing
Hightouch and The Trade Desk tackle the exposure log identity problem
Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands.
ppc.land
June 2, 2026 at 5:51 AM
ppc.land
FYI: Wunderkind's 2026 guide: the last-click model is finally breaking #Wunderkind #PerformanceMarketing #IdentityResolution #AI #EmailMarketing
Wunderkind's 2026 guide: the last-click model is finally breaking
Wunderkind's 2026 performance marketing guide shows how identity resolution and AI decisioning are reshaping email, SMS, and Meta spending priorities for brands.
ppc.land
March 20, 2026 at 8:58 AM
ppc.land
ICYMI: Wunderkind's 2026 guide: the last-click model is finally breaking #PerformanceMarketing #AI #EmailMarketing #SMSMarketing #IdentityResolution
Wunderkind's 2026 guide: the last-click model is finally breaking
Wunderkind's 2026 performance marketing guide shows how identity resolution and AI decisioning are reshaping email, SMS, and Meta spending priorities for brands.
ppc.land
March 18, 2026 at 8:57 AM
ppc.land
ID5 acquires TrueData to strengthen global identity infrastructure #DigitalMarketing #DataPrivacy #IdentityResolution #AdvertisingTechnology #PrivacyFirst
ID5 acquires TrueData to strengthen global identity infrastructure
ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising.
ppc.land
November 8, 2025 at 7:53 PM
ppc.land
ICYMI: TransUnion partnership enables Viant to match 95% of US adult identities: Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults. #TransUnion #Viant #IdentityResolution #DataPartnership #USAdults
TransUnion partnership enables Viant to match 95% of US adult identities
Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.
ppc.land
February 6, 2025 at 8:43 PM
ppc.land
ICYMI: TransUnion partnership enables Viant to match 95% of US adult identities: Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults. #TransUnion #Viant #IdentityResolution #DataPartnership #DigitalMarketing
TransUnion partnership enables Viant to match 95% of US adult identities
Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.
ppc.land
February 4, 2025 at 8:41 PM
ppc.land
TransUnion partnership enables Viant to match 95% of US adult identities: Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults. #TransUnion #Viant #IdentityResolution #DataAnalytics #Partnership
TransUnion partnership enables Viant to match 95% of US adult identities
Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.
ppc.land
February 3, 2025 at 8:39 PM
ppc.land
Zeta Global to acquire LiveIntent: Zeta Global announces $250 million acquisition of LiveIntent, enhancing identity resolution and publisher monetization. #ZetaGlobal #LiveIntent #Acquisition #DigitalMarketing #IdentityResolution
Zeta Global to acquire LiveIntent
Zeta Global announces $250 million acquisition of LiveIntent, enhancing identity resolution and publisher monetization.
ppc.land
December 23, 2024 at 5:26 PM
marketingnews.bsky.social
ICYMI: LiveRamp study: identity errors cut campaign ROI 70%, killing profit #DigitalMarketing #CampaignROI #DataPrecision #MarketingStrategy #IdentityResolution
LiveRamp study: identity errors cut campaign ROI 70%, killing profit
Poor identity precision dropped simulated ROI from $1.50 to $0.43, enough to cancel a working campaign, while just 1% of the wrong data loss reversed rankings.
ppc.land
July 21, 2026 at 8:36 PM
marketingnews.bsky.social
FYI: Hightouch and The Trade Desk tackle the exposure log identity problem #Hightouch #TheTradeDesk #IdentityResolution #DataDriven #DigitalMarketing
Hightouch and The Trade Desk tackle the exposure log identity problem
Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands.
ppc.land
June 5, 2026 at 5:55 AM
marketingnews.bsky.social
ICYMI: Hightouch and The Trade Desk tackle the exposure log identity problem #Marketing #IdentityResolution #DataPrivacy #AdTech #Hightouch
Hightouch and The Trade Desk tackle the exposure log identity problem
Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands.
ppc.land
June 3, 2026 at 5:52 AM