'Typst: Designing for Incrementality' by Laurenz Mädje at RustWeek 2026!
www.youtube.com/watch?v=yWWV...
#rustlang #RustWeek
www.youtube.com/watch?v=yWWV...
#rustlang #RustWeek
Typst: Designing for Incrementality (Laurenz Mädje at RustWeek)
Typst: Designing for Incrementality by Laurenz Mädje.
Typst is sometimes called the love child of Rust and Markdown: A principled programming language married to a lightweight markup language that…
www.youtube.com
July 3, 2026 at 12:24 PM
'Typst: Designing for Incrementality' by Laurenz Mädje at RustWeek 2026!
www.youtube.com/watch?v=yWWV...
#rustlang #RustWeek
www.youtube.com/watch?v=yWWV...
#rustlang #RustWeek
It’s honestly not enough to design the language, you have to design the build system itself to maximize parallelism and incrementality.
September 14, 2026 at 6:33 PM
It’s honestly not enough to design the language, you have to design the build system itself to maximize parallelism and incrementality.
The worst part of working in marketing measurement is that text editors never recognize “incrementality” as a word
October 14, 2025 at 8:04 PM
The worst part of working in marketing measurement is that text editors never recognize “incrementality” as a word
"What do we want? Incrementality! When do we want it? In due time!"
November 30, 2025 at 5:04 PM
"What do we want? Incrementality! When do we want it? In due time!"
** Speaker announcement ** Want to know more about 'the love child of Rust and Markdown'? Catch Laurenz Mädje's talk 'Typst: Designing for Incrementality' at RustWeek 2026!
Info & tickets: 2026.rustweek.org/talks/laurenz/
See you in Utrecht May 18-23, 2026!
#rustweek2026 #rustlang
Info & tickets: 2026.rustweek.org/talks/laurenz/
See you in Utrecht May 18-23, 2026!
#rustweek2026 #rustlang
March 6, 2026 at 12:24 PM
** Speaker announcement ** Want to know more about 'the love child of Rust and Markdown'? Catch Laurenz Mädje's talk 'Typst: Designing for Incrementality' at RustWeek 2026!
Info & tickets: 2026.rustweek.org/talks/laurenz/
See you in Utrecht May 18-23, 2026!
#rustweek2026 #rustlang
Info & tickets: 2026.rustweek.org/talks/laurenz/
See you in Utrecht May 18-23, 2026!
#rustweek2026 #rustlang
Two big problems to tackle here:
* Gaps in the incrementality model
* The CLI has no memory, like VS/DevKit can have
Hope to have a roadmap doc out publically this month, but we know what some of the gaps in incrementality are and want to fill them in .NET 10, and as for the memory part...
* Gaps in the incrementality model
* The CLI has no memory, like VS/DevKit can have
Hope to have a roadmap doc out publically this month, but we know what some of the gaps in incrementality are and want to fill them in .NET 10, and as for the memory part...
December 8, 2024 at 11:27 PM
Two big problems to tackle here:
* Gaps in the incrementality model
* The CLI has no memory, like VS/DevKit can have
Hope to have a roadmap doc out publically this month, but we know what some of the gaps in incrementality are and want to fill them in .NET 10, and as for the memory part...
* Gaps in the incrementality model
* The CLI has no memory, like VS/DevKit can have
Hope to have a roadmap doc out publically this month, but we know what some of the gaps in incrementality are and want to fill them in .NET 10, and as for the memory part...
I have been giving talks on this for a decade. Maybe a little more.
Your incrementality cannot, by definition, come from lookalikes and retargeting. The data you collect from sales and visits and so on are the people you already have.
Your incrementality cannot, by definition, come from lookalikes and retargeting. The data you collect from sales and visits and so on are the people you already have.
July 31, 2024 at 4:18 AM
I have been giving talks on this for a decade. Maybe a little more.
Your incrementality cannot, by definition, come from lookalikes and retargeting. The data you collect from sales and visits and so on are the people you already have.
Your incrementality cannot, by definition, come from lookalikes and retargeting. The data you collect from sales and visits and so on are the people you already have.
Just hammers home that incrementality and eval improvements need to be invested in because virtually every activity touches them.
December 8, 2024 at 11:39 PM
Just hammers home that incrementality and eval improvements need to be invested in because virtually every activity touches them.
I wish folks would understand this concept more.
Your top influencers aren't who your marketers think they should be. They're the people who result in the most viral sales. Those people are rarely "the target audience" because incrementality is invariably highest in untargeted audiences by default.
Your top influencers aren't who your marketers think they should be. They're the people who result in the most viral sales. Those people are rarely "the target audience" because incrementality is invariably highest in untargeted audiences by default.
December 23, 2023 at 6:23 PM
I wish folks would understand this concept more.
Your top influencers aren't who your marketers think they should be. They're the people who result in the most viral sales. Those people are rarely "the target audience" because incrementality is invariably highest in untargeted audiences by default.
Your top influencers aren't who your marketers think they should be. They're the people who result in the most viral sales. Those people are rarely "the target audience" because incrementality is invariably highest in untargeted audiences by default.
PyMC-Marketing v1.0 is live!
Stable Bayesian marketing analytics by PyMC Labs:
• Multidimensional & ~1.5x faster
• Predicted Incrementality (PIE)
• Funnel-Aware MMM
• Long-Term Brand Effects
Docs & Release: dub.sh/NIB4SZm
#MMM #PyMC
Stable Bayesian marketing analytics by PyMC Labs:
• Multidimensional & ~1.5x faster
• Predicted Incrementality (PIE)
• Funnel-Aware MMM
• Long-Term Brand Effects
Docs & Release: dub.sh/NIB4SZm
#MMM #PyMC
August 10, 2026 at 3:59 PM
PyMC-Marketing v1.0 is live!
Stable Bayesian marketing analytics by PyMC Labs:
• Multidimensional & ~1.5x faster
• Predicted Incrementality (PIE)
• Funnel-Aware MMM
• Long-Term Brand Effects
Docs & Release: dub.sh/NIB4SZm
#MMM #PyMC
Stable Bayesian marketing analytics by PyMC Labs:
• Multidimensional & ~1.5x faster
• Predicted Incrementality (PIE)
• Funnel-Aware MMM
• Long-Term Brand Effects
Docs & Release: dub.sh/NIB4SZm
#MMM #PyMC
I was reminded of my talk on async rendering with Lit: www.youtube.com/watch?v=ypPR...
I think it's really useful if you're looking for analogs to React Suspense and such for web components.
Independent WCs allow a lot of control over scheduling to make very responsive UIs - and interoperably!
I think it's really useful if you're looking for analogs to React Suspense and such for web components.
Independent WCs allow a lot of control over scheduling to make very responsive UIs - and interoperably!
The Virtue of Laziness: Leveraging Incrementality for Faster Web UI (Chrome Dev Summit 2018)
YouTube video by Chrome for Developers
www.youtube.com
December 30, 2024 at 6:01 PM
I was reminded of my talk on async rendering with Lit: www.youtube.com/watch?v=ypPR...
I think it's really useful if you're looking for analogs to React Suspense and such for web components.
Independent WCs allow a lot of control over scheduling to make very responsive UIs - and interoperably!
I think it's really useful if you're looking for analogs to React Suspense and such for web components.
Independent WCs allow a lot of control over scheduling to make very responsive UIs - and interoperably!
Excited to read DoorDash's blog about how it uses Ghost Ads👻 to measure the incremental impact of its retail ad offerings.
advertising.doordash.com/en-us/resour...
advertising.doordash.com/en-us/resour...
How DoorDash Measures Restaurant Ad Incrementality with Ghost Ads
DoorDash introduces ghost ads to measure restaurant ad incrementality — reducing experimentation dilution by 92% and improving iROAS by 35%.
advertising.doordash.com
April 2, 2026 at 8:43 PM
Excited to read DoorDash's blog about how it uses Ghost Ads👻 to measure the incremental impact of its retail ad offerings.
advertising.doordash.com/en-us/resour...
advertising.doordash.com/en-us/resour...
It was always going to happen. ChatGPT is getting ads.
A prediction we’ll make now: we’re about to get another media incrementality problem. 👇
entropyconsulting.io/what-will-ad...
A prediction we’ll make now: we’re about to get another media incrementality problem. 👇
entropyconsulting.io/what-will-ad...
What will ads in ChatGPT mean for measurement? - Entropy
It was always going to happen. ChatGPT is getting ads. A prediction we’ll make now: we’re about to get another media incrementality problem.
entropyconsulting.io
January 23, 2026 at 9:31 PM
It was always going to happen. ChatGPT is getting ads.
A prediction we’ll make now: we’re about to get another media incrementality problem. 👇
entropyconsulting.io/what-will-ad...
A prediction we’ll make now: we’re about to get another media incrementality problem. 👇
entropyconsulting.io/what-will-ad...
Happy 45V Day everyone!
The final hydrogen PTC rules are here, and they still include requirements for hourly matching, deliverability, and incrementality of clean power for electrolysis (with a few disappointing but relatively minor additional "flexibilities")
🔌💡
The final hydrogen PTC rules are here, and they still include requirements for hourly matching, deliverability, and incrementality of clean power for electrolysis (with a few disappointing but relatively minor additional "flexibilities")
🔌💡
January 3, 2025 at 2:41 PM
Happy 45V Day everyone!
The final hydrogen PTC rules are here, and they still include requirements for hourly matching, deliverability, and incrementality of clean power for electrolysis (with a few disappointing but relatively minor additional "flexibilities")
🔌💡
The final hydrogen PTC rules are here, and they still include requirements for hourly matching, deliverability, and incrementality of clean power for electrolysis (with a few disappointing but relatively minor additional "flexibilities")
🔌💡
Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric
Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack.
#seo #smm
Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack.
#seo #smm
Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric via @sejournal, @tonyadam
Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack.
www.searchenginejournal.com
May 19, 2026 at 4:07 PM
FYI: Metcash warns 800-screen retail media loses brand dollars to incrementality #RetailMedia #BrandStrategy #Incrementality #Ecommerce #MarketingTrends
Metcash warns 800-screen retail media loses brand dollars to incrementality
Total Tools draws 85% of sales from professional trades, an audience brands rarely reach. Panellists say one-metric measurement caps what networks can charge.
ppc.land
July 31, 2026 at 7:12 PM
FYI: Metcash warns 800-screen retail media loses brand dollars to incrementality #RetailMedia #BrandStrategy #Incrementality #Ecommerce #MarketingTrends
FYI: Metcash warns 800-screen retail media loses brand dollars to incrementality #RetailMedia #BrandStrategy #Incrementality #Ecommerce #MarketingTrends
Metcash warns 800-screen retail media loses brand dollars to incrementality
Total Tools draws 85% of sales from professional trades, an audience brands rarely reach. Panellists say one-metric measurement caps what networks can charge.
ppc.land
July 31, 2026 at 7:12 PM
FYI: Metcash warns 800-screen retail media loses brand dollars to incrementality #RetailMedia #BrandStrategy #Incrementality #Ecommerce #MarketingTrends
The three key requirements for electrolytic hydrogen to qualify -- incrementality, deliverability and hourly matching -- have their foundation in peer-reviewed energy systems research, including work by @wilsonar.bsky.social & our Princeton ZERO Lab (iopscience.iop.org/article/10.1...)
Minimizing emissions from grid-based hydrogen production in the United States - IOPscienceSearch
Minimizing emissions from grid-based hydrogen production in the United States, Wilson Ricks, Qingyu Xu, Jesse D Jenkins
iopscience.iop.org
January 3, 2025 at 2:43 PM
The three key requirements for electrolytic hydrogen to qualify -- incrementality, deliverability and hourly matching -- have their foundation in peer-reviewed energy systems research, including work by @wilsonar.bsky.social & our Princeton ZERO Lab (iopscience.iop.org/article/10.1...)
Very good to know.
MarTech: Here is what marketers should value now about the evolving world of retail media
Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.
martech.org
September 25, 2026 at 12:00 AM
Very good to know.
We think of Bonsai as, at its core, a system for composing incremental state machines. Here, incrementality is about performance: you can update the computation cheaply when only a small part of the inputs change.
January 25, 2025 at 5:11 PM
We think of Bonsai as, at its core, a system for composing incremental state machines. Here, incrementality is about performance: you can update the computation cheaply when only a small part of the inputs change.
Are you confident your marketing spend is truly driving revenue?
Discover how BlueAlpha's incrementality testing enabled @beehiiv.com to uncover unreliable channel metrics, reallocate their budget wisely, and drive scalable growth.
bluealpha.ai/case-studies...
Discover how BlueAlpha's incrementality testing enabled @beehiiv.com to uncover unreliable channel metrics, reallocate their budget wisely, and drive scalable growth.
bluealpha.ai/case-studies...
How Beehiiv Built Trust and Transformed Its Marketing Efficiency with BlueAlpha | BlueAlpha
Beehiiv used BlueAlpha's incrementality testing to reveal hidden CPAs, reallocate budget, and scale growth. Read the full case study.
bluealpha.ai
March 12, 2025 at 11:05 AM
Are you confident your marketing spend is truly driving revenue?
Discover how BlueAlpha's incrementality testing enabled @beehiiv.com to uncover unreliable channel metrics, reallocate their budget wisely, and drive scalable growth.
bluealpha.ai/case-studies...
Discover how BlueAlpha's incrementality testing enabled @beehiiv.com to uncover unreliable channel metrics, reallocate their budget wisely, and drive scalable growth.
bluealpha.ai/case-studies...
The Calibration Loop: How to Measure Incrementality You Can Defend #Technology
https://hackernoon.com/the-calibration-loop-how-to-measure-incrementality-you-can-defend?source=rss
https://hackernoon.com/the-calibration-loop-how-to-measure-incrementality-you-can-defend?source=rss
The Calibration Loop: How to Measure Incrementality You Can Defend | HackerNoon
The Calibration Loop is how Stella measures incrementality. Experiments anchor the causal read, the model fills the gaps, and surveys catch what's left.
hackernoon.com
September 20, 2026 at 1:39 PM
The Calibration Loop: How to Measure Incrementality You Can Defend #Technology
https://hackernoon.com/the-calibration-loop-how-to-measure-incrementality-you-can-defend?source=rss
https://hackernoon.com/the-calibration-loop-how-to-measure-incrementality-you-can-defend?source=rss
9/ CCS calculated as annual rate for creating EACs, must include residual emissions. You can use it directly on site, but also on electricity facilities (w/ 3 yr incrementality rule). Must follow 45Q rules for qualifying and tracking carbon.
January 3, 2025 at 3:04 PM
9/ CCS calculated as annual rate for creating EACs, must include residual emissions. You can use it directly on site, but also on electricity facilities (w/ 3 yr incrementality rule). Must follow 45Q rules for qualifying and tracking carbon.
WWD - Kitsch’s Cassandra Morales Thurswell on the Art of Incrementality
wwd.com/beauty-indus...
archive.ph/RJLyQ
wwd.com/beauty-indus...
archive.ph/RJLyQ
Kitsch’s Cassandra Morales Thurswell on the Art of Incrementality
At WWD's Beauty CEO Summit, Kitsch founder and chief executive officer Cassandra Thurswell discussed how she built the hair care brand.
wwd.com
May 20, 2025 at 6:37 PM
WWD - Kitsch’s Cassandra Morales Thurswell on the Art of Incrementality
wwd.com/beauty-indus...
archive.ph/RJLyQ
wwd.com/beauty-indus...
archive.ph/RJLyQ