Huge news, brings together the second and third-largest buy-side ad servers to compete with Google's GCM. Also combines the best video ad serving solution with really good DCO and identity solutions.
www.wsj.com/articles/med...
www.wsj.com/articles/med...
Exclusive | Mediaocean Buying Adtech Company Innovid for $500 Million
Mediaocean said it was buying Innovid at a price of $3.15 per share of common stock in a transaction with an enterprise value of approximately $500 million and an equity value of about $525 million.
www.wsj.com
November 21, 2024 at 2:54 PM
Huge news, brings together the second and third-largest buy-side ad servers to compete with Google's GCM. Also combines the best video ad serving solution with really good DCO and identity solutions.
www.wsj.com/articles/med...
www.wsj.com/articles/med...
Special Episode: Breaking Down the $500M Mediaocean-Innovid Deal
In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean
What does this deal mean for advertisers, connected TV, and the fight against walled gardens?
In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean
What does this deal mean for advertisers, connected TV, and the fight against walled gardens?
November 21, 2024 at 10:37 PM
Special Episode: Breaking Down the $500M Mediaocean-Innovid Deal
In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean
What does this deal mean for advertisers, connected TV, and the fight against walled gardens?
In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean
What does this deal mean for advertisers, connected TV, and the fight against walled gardens?
The devil is in the details when you distinguish "ad tech" from "adtech".
The Mediaocean moat just got a little deeper.
www.businesswire.com/news/home/20...
The Mediaocean moat just got a little deeper.
www.businesswire.com/news/home/20...
Mediaocean to Acquire Innovid (NYSE:CTV)
Mediaocean to Acquire Innovid
www.businesswire.com
November 21, 2024 at 4:11 PM
The devil is in the details when you distinguish "ad tech" from "adtech".
The Mediaocean moat just got a little deeper.
www.businesswire.com/news/home/20...
The Mediaocean moat just got a little deeper.
www.businesswire.com/news/home/20...
Congratulations to the entire Innovid family. So proud to have been part of this journey!
November 22, 2024 at 3:24 PM
Congratulations to the entire Innovid family. So proud to have been part of this journey!
Big #adtech news to share! Mediaocean is acquiring Innovid and merging it with Flashtalking. Here's what our future Lumascape looks like.
November 21, 2024 at 2:11 PM
Big #adtech news to share! Mediaocean is acquiring Innovid and merging it with Flashtalking. Here's what our future Lumascape looks like.
PMW highlights how Innovid is integrating with the ads MCP server, bringing secure, conversational workflows to Meta advertisers through NIVO.
Read more: https://www.performancemarketingworld.com/article/1969635/top-6-adtech-tools-week-loopme-reddit-gain-sembly-adwanted-innovid
#NIVOai
Read more: https://www.performancemarketingworld.com/article/1969635/top-6-adtech-tools-week-loopme-reddit-gain-sembly-adwanted-innovid
#NIVOai
September 15, 2026 at 3:07 PM
PMW highlights how Innovid is integrating with the ads MCP server, bringing secure, conversational workflows to Meta advertisers through NIVO.
Read more: https://www.performancemarketingworld.com/article/1969635/top-6-adtech-tools-week-loopme-reddit-gain-sembly-adwanted-innovid
#NIVOai
Read more: https://www.performancemarketingworld.com/article/1969635/top-6-adtech-tools-week-loopme-reddit-gain-sembly-adwanted-innovid
#NIVOai
FYI: Innovid gains Meta campaign data in NIVO through ads MCP integration #Innovid #Meta #Advertising #DigitalMarketing #CampaignData
Innovid gains Meta campaign data in NIVO through ads MCP integration
Meta opened that server to every developer on July 16, leaving partner status thin. Innovid discloses no client names, no tool list and no availability date.
ppc.land
September 4, 2026 at 8:45 PM
FYI: Innovid gains Meta campaign data in NIVO through ads MCP integration #Innovid #Meta #Advertising #DigitalMarketing #CampaignData
#Advertising software and services company Mediaocean is buying #AdTech company Innovid for $500 million www.wsj.com/articles/med...
Exclusive | Mediaocean Buying Adtech Company Innovid for $500 Million
Mediaocean said it was buying Innovid at a price of $3.15 per share of common stock in a transaction with an enterprise value of approximately $500 million and an equity value of about $525 million.
www.wsj.com
November 21, 2024 at 2:41 PM
#Advertising software and services company Mediaocean is buying #AdTech company Innovid for $500 million www.wsj.com/articles/med...
Yo #AdTech! @mediaocean.bsky.social will be unveiling our new brand identity for the combination of @flashtalking.bsky.social with Innovid on stage at #MarketectureLive Monday at 9:25am ET with @aripaparo.com and maybe we'll get appearances from @adtechgod.com and @jeremybloom.bsky.social too! 👀
March 15, 2025 at 3:15 PM
Yo #AdTech! @mediaocean.bsky.social will be unveiling our new brand identity for the combination of @flashtalking.bsky.social with Innovid on stage at #MarketectureLive Monday at 9:25am ET with @aripaparo.com and maybe we'll get appearances from @adtechgod.com and @jeremybloom.bsky.social too! 👀
ICYMI: Mediaocean's NIVO AI cuts campaign setup by 90% with Innovid agents #Mediaocean #NIVOAI #Innovid #AdTech #DigitalMarketing
Mediaocean's NIVO AI cuts campaign setup by 90% with Innovid agents
Mediaocean today launched NIVO AI, an advertising intelligence layer on Innovid's ad serving platform, with pilot results claiming 90% faster campaign setup.
ppc.land
June 12, 2026 at 9:40 PM
ICYMI: Mediaocean's NIVO AI cuts campaign setup by 90% with Innovid agents #Mediaocean #NIVOAI #Innovid #AdTech #DigitalMarketing
FYI: Mediaocean's NIVO AI cuts campaign setup by 90% with Innovid agents #DigitalMarketing #Advertising #AI #AdTech #CampaignManagement
Mediaocean's NIVO AI cuts campaign setup by 90% with Innovid agents
Mediaocean today launched NIVO AI, an advertising intelligence layer on Innovid's ad serving platform, with pilot results claiming 90% faster campaign setup.
ppc.land
June 14, 2026 at 9:41 PM
FYI: Mediaocean's NIVO AI cuts campaign setup by 90% with Innovid agents #DigitalMarketing #Advertising #AI #AdTech #CampaignManagement
CEO Zvika Netter shares how the new Innovid Orchestrator is set to redefine AI in advertising—enabling unbiased intelligence, major interoperability, and improved speed—all in one unified platform.
https://www.martechoutlook.com/innovid-2026
#AI #InnovidOrchestrator #OmnichannelAdvertising
https://www.martechoutlook.com/innovid-2026
#AI #InnovidOrchestrator #OmnichannelAdvertising
March 13, 2026 at 1:05 PM
CEO Zvika Netter shares how the new Innovid Orchestrator is set to redefine AI in advertising—enabling unbiased intelligence, major interoperability, and improved speed—all in one unified platform.
https://www.martechoutlook.com/innovid-2026
#AI #InnovidOrchestrator #OmnichannelAdvertising
https://www.martechoutlook.com/innovid-2026
#AI #InnovidOrchestrator #OmnichannelAdvertising
Innovid expands Harmony with conversion signals for real-time optimization #DigitalMarketing #RealTimeOptimization #MarketingTech #ConversionSignals #Advertising
Innovid expands Harmony with conversion signals for real-time optimization
Innovid announced conversion signals within Harmony on November 5, 2025, enabling publishers and platforms to optimize campaigns in real time based on actual business outcomes rather than traditional delivery metrics.
ppc.land
November 5, 2025 at 6:11 PM
Innovid expands Harmony with conversion signals for real-time optimization #DigitalMarketing #RealTimeOptimization #MarketingTech #ConversionSignals #Advertising
Episode 99 of the Marketecture podcast is out. Rich Greenfield from LightShed comes on and we talk:
* TTD OS
* Comcast spin-out
* MediaOcean-Innovid
* Chrome spin-out
Plus a preview of next week's episode 100.
marketecturepod.com
* TTD OS
* Comcast spin-out
* MediaOcean-Innovid
* Chrome spin-out
Plus a preview of next week's episode 100.
marketecturepod.com
Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertis…
marketecturepod.com
November 22, 2024 at 1:13 PM
Episode 99 of the Marketecture podcast is out. Rich Greenfield from LightShed comes on and we talk:
* TTD OS
* Comcast spin-out
* MediaOcean-Innovid
* Chrome spin-out
Plus a preview of next week's episode 100.
marketecturepod.com
* TTD OS
* Comcast spin-out
* MediaOcean-Innovid
* Chrome spin-out
Plus a preview of next week's episode 100.
marketecturepod.com
If you're not stuffed after Thanksgiving week here's some food for thought on what Innovid brings to the @mediaocean.bsky.social table for #adtech streetfightmag.com/2024/12/02/w...
What Innovid Brings to the Mediaocean Table | Street Fight
Once the Mediaocean acquisition of Innovid (for upwards of $500 million) goes through, the company will have one tough tech stack.
streetfightmag.com
December 3, 2024 at 10:10 PM
If you're not stuffed after Thanksgiving week here's some food for thought on what Innovid brings to the @mediaocean.bsky.social table for #adtech streetfightmag.com/2024/12/02/w...
November 21, 2024 at 3:00 PM
Another one!
Recorded with @aarongoldman.bsky.social from Mediaocean and Dani Cushion from Innovid.
Dropping episode soon.
Recorded with @aarongoldman.bsky.social from Mediaocean and Dani Cushion from Innovid.
Dropping episode soon.
a black and white photo of a man with the words " another one " above him
ALT: a black and white photo of a man with the words " another one " above him
media.tenor.com
November 21, 2024 at 9:20 PM
Another one!
Recorded with @aarongoldman.bsky.social from Mediaocean and Dani Cushion from Innovid.
Dropping episode soon.
Recorded with @aarongoldman.bsky.social from Mediaocean and Dani Cushion from Innovid.
Dropping episode soon.
Ad software company Mediaocean buys Innovid, an ad tech company focused on CTV, for $500M; Innovid had a market cap of ~$240M at market close on November 20 (Megan Graham/Wall Street Journal)
Main Link | Techmeme Permalink
Main Link | Techmeme Permalink
November 21, 2024 at 3:35 PM
Ad software company Mediaocean buys Innovid, an ad tech company focused on CTV, for $500M; Innovid had a market cap of ~$240M at market close on November 20 (Megan Graham/Wall Street Journal)
Main Link | Techmeme Permalink
Main Link | Techmeme Permalink
Mediaocean and Innovid (NYSE:CTV) have made an agreement for Mediaocean to acquire Innovid. Innovid will be merged with Flashtalking to create a global, independent, omnichannel ad tech platform. #Advertising #MandA
Mediaocean to acquire Innovid
Mediaocean and Innovid (NYSE:CTV) have made an agreement for Mediaocean to acquire Innovid. Innovid will be merged with Flashtalking to create a global, independent, omnichannel ad tech platform.
dlvr.it
November 26, 2024 at 3:08 PM
Mediaocean and Innovid (NYSE:CTV) have made an agreement for Mediaocean to acquire Innovid. Innovid will be merged with Flashtalking to create a global, independent, omnichannel ad tech platform. #Advertising #MandA
Mediaocean is becoming quite the port in the storm for independent ad servers.
Had they not sold their stake, Vista could have rolled up Mediaocean, Flashtalking, IAS, and Innovid.
Had they not sold their stake, Vista could have rolled up Mediaocean, Flashtalking, IAS, and Innovid.
November 21, 2024 at 2:50 PM
Mediaocean is becoming quite the port in the storm for independent ad servers.
Had they not sold their stake, Vista could have rolled up Mediaocean, Flashtalking, IAS, and Innovid.
Had they not sold their stake, Vista could have rolled up Mediaocean, Flashtalking, IAS, and Innovid.
ICYMI: Innovid launches pixel-free purchase attribution platform #Innovid #Attribution #DigitalMarketing #TVAdvertising #AdTech
Innovid launches pixel-free purchase attribution platform
Platform connects TV ad exposures to sales lift using 18 billion annual transactions
ppc.land
June 19, 2025 at 12:02 AM
ICYMI: Innovid launches pixel-free purchase attribution platform #Innovid #Attribution #DigitalMarketing #TVAdvertising #AdTech
Don't miss our webinar with Meta & Horizon Next, where we break down how brands can bring content creator authenticity to their paid campaigns and measure real business outcomes.
Register now! https://now.innovid.com/meta-innovid-creator-authenticity-webinar
#AdTech #Social #ContentCreator
Register now! https://now.innovid.com/meta-innovid-creator-authenticity-webinar
#AdTech #Social #ContentCreator
Turn Creator Authenticity into Enterprise Performance
Join Innovid + Meta to discover how today’s leading brands are integrating creator content into their social mix and what it takes to scale authenticity, control, and ROI.
now.innovid.com
October 22, 2025 at 1:07 PM
Don't miss our webinar with Meta & Horizon Next, where we break down how brands can bring content creator authenticity to their paid campaigns and measure real business outcomes.
Register now! https://now.innovid.com/meta-innovid-creator-authenticity-webinar
#AdTech #Social #ContentCreator
Register now! https://now.innovid.com/meta-innovid-creator-authenticity-webinar
#AdTech #Social #ContentCreator
Live on Spotify: open.spotify.com/episode/6pqk...
Special Episode: Breaking Down the $500M Mediaocean-Innovid Deal: What It Means for Advertisers
AdTechGod Pod · Episode
open.spotify.com
November 21, 2024 at 10:37 PM
Live on Spotify: open.spotify.com/episode/6pqk...
That's a wrap!
A huge thank you to Meta’s Joana Rocha, Horizon Next’s Tanya Vladov, and our own Megan Gall.
Watch the full webinar on demand! now.innovid.com/watch-2025-meta-innovid-webinar
#AdTech #OmnichannelAdvertising #ContentCreator #Social #Meta #TechWebinar
A huge thank you to Meta’s Joana Rocha, Horizon Next’s Tanya Vladov, and our own Megan Gall.
Watch the full webinar on demand! now.innovid.com/watch-2025-meta-innovid-webinar
#AdTech #OmnichannelAdvertising #ContentCreator #Social #Meta #TechWebinar
October 24, 2025 at 4:37 PM
That's a wrap!
A huge thank you to Meta’s Joana Rocha, Horizon Next’s Tanya Vladov, and our own Megan Gall.
Watch the full webinar on demand! now.innovid.com/watch-2025-meta-innovid-webinar
#AdTech #OmnichannelAdvertising #ContentCreator #Social #Meta #TechWebinar
A huge thank you to Meta’s Joana Rocha, Horizon Next’s Tanya Vladov, and our own Megan Gall.
Watch the full webinar on demand! now.innovid.com/watch-2025-meta-innovid-webinar
#AdTech #OmnichannelAdvertising #ContentCreator #Social #Meta #TechWebinar