Half of 120 surveyed marketers raised CTV budgets, yet just 39% feel confident defending the spend. Over 70% would invest more if measurement proof improves.

Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land.

Half of 120 surveyed marketers raised CTV budgets, yet just 39% feel confident defending the spend. Over 70% would invest more if measurement proof improves.

Half of 120 surveyed marketers raised CTV budgets, yet just 39% feel confident defending the spend. Over 70% would invest more if measurement proof improves.

Half of 120 surveyed marketers raised CTV budgets, yet just 39% feel confident defending the spend. Over 70% would invest more if measurement proof improves.

Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land.

Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land.

Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land.

Half of 120 surveyed marketers raised CTV budgets, yet just 39% feel confident defending the spend. Over 70% would invest more if measurement proof improves.

JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.

Leif Welch of Jamloop dropped a great framework on the podcast: the 70/30 blueprint. 70% of media spend on streaming TV to build awareness. 30% on short-form video, display, and pause ads to drive action. CTV creates demand. The mix converts it.

Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land.

Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land.

Connected TV is winning a larger share of marketing budgets, but not yet full trust. That's the main conclusion from a just-released report produced by a performance Connected TV platform that connects streaming television to "real business outcomes." Has Jamloop produced important insights for a changing industry?

Jamloop, a performance CTV platform that connects streaming TV to real business outcomes, has released research showing that CTV is winning a larger share of ma

Half of 120 surveyed marketers raised CTV budgets, yet just 39% feel confident defending the spend. Over 70% would invest more if measurement proof improves.

Jamloop, a performance CTV platform that connects streaming TV to real business outcomes, has released research showing that CTV is winning a larger share of ma

Flexible operating model gives advertisers and agencies more control over how streaming TV gets run, with options for self-serve, co-managed, and managed service Jamloop, the performance CTV platform built to connect streaming TV advertising to measurable business growth, announced the launch of Co-Managed CTV. The new operating model pairs Jamloop’s media services—long trusted by brands […]

JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.

JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.

JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.

JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.

JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.

CTV-first technology platform expands leadership team to meet rising demand for performance TV advertising across local and national advertisers JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, announced that veteran marketing leader Jeff Fagel has joined the company as Chief Marketing Officer. Additionally, Oksana Korsakova, who has led JamLoop’s marketing efforts since […]