Warner Bros. and Paramount will continue to operate as brands under the parent company.
The new name of the combined company could be announced as soon as tomorrow.
(Source: edition.cnn.com/newsletters/...)
It draws a parallel to Gulf + Western, which owned Paramount beginning in the 1960s and renamed itself Paramount Communications in 1989, before being acquired by Viacom.
"Pathetic. Keyboard courage. Can't stand it"
"Anyone that sits around playing video games for hours... It's weak. Get out, do something"
(via esquire)