MarketCast data reveals CTV and linear creative around family, fall and value is resonating with audiences.

MarketCast announces the appointment of industry veterans Amy Fenton and Paul Forgue as Co-Presidents, set to drive innovation and enhance client solutions.

The Agile Brand Guide provides marketers with information, insights, and ideas to improve their work.

He worked for the VSDA and SAG before spending more than two decades at MarketCast.

Bart Story, a veteran entertainment research executive best known for his work at MarketCast and SAG-AFTRA, has died. He was 63.

MarketCast, a technology and data-enabled market research and analytics firm, has announced current Co-President Amy Fenton has been elevated to the position of

Bart Story, a veteran entertainment research executive whose work shaped marketing strategies for some of Hollywood’s biggest film and television campaigns, died Tuesday. He was 63. Story died in Los Angeles of complications related to metastatic urothelial carcinoma, his family announced. Story spent more than three decades helping studios, networks and streamers better understand audiences. From 2003 until July, he served as senior director at MarketCast, where he advised clients on creative testing and positioning strategies. “Across his two-decade career with MarketCast, Bart helped hundreds of movies achieve success, meaningfully connecting with thousands of clients, focus group respondents and teammates along the way,” Jeremy Radisich, president of entertainment at MarketCast, said in a statement.

Bart Story, a veteran entertainment research executive who worked in the home video distribution industry before leading research and development at SAG-AFTRA and MarketCast, died on Tuesday in Los Angeles from complications related to metastatic urothelial carcinoma, according to a family representative. He was 63. For more than two decades, Story served as the senior […]

MarketCast has recruited Lana Busignani, a veteran advertising and media research exec, as CEO. In addition, the company named Paul Shortley as chief revenue officer and Kerel Cooper as chief marketing officer. At MarketCast, Busignani takes over the chief executive role from Amy Fenton, who was appointed CEO in July and has transitioned to a […]

Digiday caught up with a raft of executives from across marketing (Geico and Maybelline), agencies (Mediaplus, CROING), content (1440) and research (Marketcast).

He worked for the VSDA and SAG before spending more than two decades at MarketCast.

Bart Story, a veteran entertainment research executive who worked at SAG-AFTRA and MarketCast, died on Tuesday. He was 63.

Bart Story, a veteran entertainment research executive best known for his work at MarketCast and SAG-AFTRA, has died. He was 63.

September 17, 2025 - MarketCast has launched a new advertising measurement platform called Brand Effect Pro, which helps brands gauge the effectiveness of their campaigns.

A study from New America and MarketCast highlights a significant business opportunity for streamers around relatable storytelling.

Bart Story, a veteran entertainment research executive whose work shaped marketing strategies for some of Hollywood’s biggest film and television campaigns, died Tuesday. He was 63. Story died in Los Angeles of complications related to metastatic urothelial carcinoma, his family announced. Story spent more than three decades helping studios, networks and streamers better understand audiences. From 2003 until July, he served as senior director at MarketCast, where he advised clients on creative testing and positioning strategies.

The Associated Construction Contractors of New Jersey (ACCNJ) released the latest MarketCAST report for Q4 2024, providing a comprehensive analysis of New Jersey’s construction landscape.

MarketCast's annual study showcases the 50 brands Americans rely on the most, highlighting their role in daily life and the emotional connections driving consumer loyalty.

A new study by MarketCast highlights the most impactful insurance mascots, showcasing their roles in advertising effectiveness and audience engagement.

MarketCast has launched a new advertising measurement platform called Brand Effect Pro, which helps brands gauge the effectiveness of their campaigns.