MarketCast data reveals CTV and linear creative around family, fall and value is resonating with audiences.

Digiday caught up with a raft of executives from across marketing (Geico and Maybelline), agencies (Mediaplus, CROING), content (1440) and research (Marketcast).

Digiday caught up with a raft of executives from across marketing (Geico and Maybelline), agencies (Mediaplus, CROING), content (1440) and research (Marketcast).

Bart Story, a veteran entertainment research executive who worked in the home video distribution industry before leading research and development at SAG-AFTRA and MarketCast, died on Tuesday in Los Angeles from complications related to metastatic urothelial carcinoma, according to a family representative. He was 63. For more than two decades, Story served as the senior […]

He worked for the VSDA and SAG before spending more than two decades at MarketCast.

Bart Story, a veteran entertainment research executive whose work shaped marketing strategies for some of Hollywood’s biggest film and television campaigns,

Bart Story, a veteran entertainment research executive best known for his work at MarketCast and SAG-AFTRA, has died. He was 63.

Bart Story, a veteran entertainment research executive whose work shaped marketing strategies for some of Hollywood’s biggest film and television campaigns, died Tuesday. He was 63. Story died in Los Angeles of complications related to metastatic urothelial carcinoma, his family announced. Story spent more than three decades helping studios, networks and streamers better understand audiences. From 2003 until July, he served as senior director at MarketCast, where he advised clients on creative testing and positioning strategies. “Across his two-decade career with MarketCast, Bart helped hundreds of movies achieve success, meaningfully connecting with thousands of clients, focus group respondents and teammates along the way,” Jeremy Radisich, president of entertainment at MarketCast, said in a statement.

He worked for the VSDA and SAG before spending more than two decades at MarketCast.

Bart Story, a veteran entertainment research executive who worked at SAG-AFTRA and MarketCast, died on Tuesday. He was 63.

Bart Story, a veteran entertainment research executive whose work shaped marketing strategies for some of Hollywood’s biggest film and television campaigns, died Tuesday. He was 63. Story died in Los Angeles of complications related to metastatic urothelial carcinoma, his family announced. Story spent more than three decades helping studios, networks and streamers better understand audiences. From 2003 until July, he served as senior director at MarketCast, where he advised clients on creative testing and positioning strategies.

Bart Story, a veteran entertainment research executive best known for his work at MarketCast and SAG-AFTRA, has died. He was 63.

Bart Story, a veteran entertainment research executive who worked in the home video distribution industry before leading research and development at SAG-AFTRA and MarketCast, died on Tuesday in Los Angeles from complications related to metastatic urothelial carcinoma, according to a family representative. He was 63. For more than two decades, Story served as the senior […]

Bart Story, a veteran entertainment research executive best known for his work at MarketCast and SAG-AFTRA, has died. He was 63. Story died on December 23, 2025, in Los Angeles from complications related to metastatic urothelial carcinoma. The executive spent more than three decades helping studios and streamers better understand audiences. Since 2003, he served as Senior Director at MarketCast, where he guided creative testing and audience engagement for global entertainment brands.

Bart Story, a veteran entertainment research executive best known for his work at MarketCast and SAG-AFTRA, has died. He was 63. Story died on December 23, 2025, in Los Angeles from complications related to metastatic urothelial carcinoma. The executive spent more than three decades helping studios and streamers better understand audiences. Since 2003, he served […]

The Agile Brand Guide provides marketers with information, insights, and ideas to improve their work.

MarketCast has recruited Lana Busignani, a veteran advertising and media research exec, as CEO. In addition, the company named Paul Shortley as chief revenue officer and Kerel Cooper as chief marketing officer. At MarketCast, Busignani takes over the chief executive role from Amy Fenton, who was appointed CEO in July and has transitioned to a […]

September 17, 2025 - MarketCast has launched a new advertising measurement platform called Brand Effect Pro, which helps brands gauge the effectiveness of their campaigns.

MarketCast has launched a new advertising measurement platform called Brand Effect Pro, which helps brands gauge the effectiveness of their campaigns.

A study from New America and MarketCast highlights a significant business opportunity for streamers around relatable storytelling.

MarketCast, a technology and data-enabled market research and analytics firm, has announced current Co-President Amy Fenton has been elevated to the position of