One of the more counterintuitive findings of brand science is that if someone is a HEAVY category buyer, they tend to be the LEAST loyal to brands.
Hot sauce is a great example.
People like my friend Tanya who buy a ton of bottles ALSO buy a ton of brands.
#brandscience #marketingscience
Hot sauce is a great example.
People like my friend Tanya who buy a ton of bottles ALSO buy a ton of brands.
#brandscience #marketingscience
September 26, 2026 at 11:54 AM
One of the more counterintuitive findings of brand science is that if someone is a HEAVY category buyer, they tend to be the LEAST loyal to brands.
Hot sauce is a great example.
People like my friend Tanya who buy a ton of bottles ALSO buy a ton of brands.
#brandscience #marketingscience
Hot sauce is a great example.
People like my friend Tanya who buy a ton of bottles ALSO buy a ton of brands.
#brandscience #marketingscience
Hello to all my #web3 #mvt #ml #recsys #marketingscience #ISMS #productmanagement #econ #toronto friends
-- fancy seeing y'all under these blue skies!
-- fancy seeing y'all under these blue skies!
June 16, 2023 at 5:47 PM
Hello to all my #web3 #mvt #ml #recsys #marketingscience #ISMS #productmanagement #econ #toronto friends
-- fancy seeing y'all under these blue skies!
-- fancy seeing y'all under these blue skies!
PyMC-Marketing just hit 1M downloads on GitHub 🙌
Huge thanks to the open-source community; this is just the beginning.
Explore the repo 👉 dub.link/KB2XwIK
#PyMCMarketing #OpenSource #MarketingScience #MMM
Huge thanks to the open-source community; this is just the beginning.
Explore the repo 👉 dub.link/KB2XwIK
#PyMCMarketing #OpenSource #MarketingScience #MMM
February 9, 2026 at 1:46 PM
PyMC-Marketing just hit 1M downloads on GitHub 🙌
Huge thanks to the open-source community; this is just the beginning.
Explore the repo 👉 dub.link/KB2XwIK
#PyMCMarketing #OpenSource #MarketingScience #MMM
Huge thanks to the open-source community; this is just the beginning.
Explore the repo 👉 dub.link/KB2XwIK
#PyMCMarketing #OpenSource #MarketingScience #MMM
Netflix wins without massive ad spend, while others burn cash with less impact.
BAM Analytix reveals who’s building real influence vs. who’s just paying for it.
The future of marketing isn’t surveys—it’s big data, real time insights, and competitive intelligence.
#MarketingScience #Brands
BAM Analytix reveals who’s building real influence vs. who’s just paying for it.
The future of marketing isn’t surveys—it’s big data, real time insights, and competitive intelligence.
#MarketingScience #Brands
March 8, 2025 at 3:23 PM
Netflix wins without massive ad spend, while others burn cash with less impact.
BAM Analytix reveals who’s building real influence vs. who’s just paying for it.
The future of marketing isn’t surveys—it’s big data, real time insights, and competitive intelligence.
#MarketingScience #Brands
BAM Analytix reveals who’s building real influence vs. who’s just paying for it.
The future of marketing isn’t surveys—it’s big data, real time insights, and competitive intelligence.
#MarketingScience #Brands
How do the 'laws of brand physics' impact startups?
Find out at Boulder Startup Week.
DETAILS
- Thursday May 15, 12-1 pm
- Boulder Public Library
- FREE
- Register at BoulderStartupWeek com
#BoulderStartupWeek #StartupWeek #Startups #marketingscience
Find out at Boulder Startup Week.
DETAILS
- Thursday May 15, 12-1 pm
- Boulder Public Library
- FREE
- Register at BoulderStartupWeek com
#BoulderStartupWeek #StartupWeek #Startups #marketingscience
May 12, 2025 at 3:08 PM
How do the 'laws of brand physics' impact startups?
Find out at Boulder Startup Week.
DETAILS
- Thursday May 15, 12-1 pm
- Boulder Public Library
- FREE
- Register at BoulderStartupWeek com
#BoulderStartupWeek #StartupWeek #Startups #marketingscience
Find out at Boulder Startup Week.
DETAILS
- Thursday May 15, 12-1 pm
- Boulder Public Library
- FREE
- Register at BoulderStartupWeek com
#BoulderStartupWeek #StartupWeek #Startups #marketingscience
Join PyMC Labs & Fivetran to see a complete end-to-end Bayesian #MMM pipeline in action.
Automate data ingestion, prepare model-ready datasets, and run Bayesian inference .. all in one seamless workflow.
Register: dub.link/u4MM50H
#MarketingScience #PyMCLabs
Automate data ingestion, prepare model-ready datasets, and run Bayesian inference .. all in one seamless workflow.
Register: dub.link/u4MM50H
#MarketingScience #PyMCLabs
October 13, 2025 at 1:08 PM
Join PyMC Labs & Fivetran to see a complete end-to-end Bayesian #MMM pipeline in action.
Automate data ingestion, prepare model-ready datasets, and run Bayesian inference .. all in one seamless workflow.
Register: dub.link/u4MM50H
#MarketingScience #PyMCLabs
Automate data ingestion, prepare model-ready datasets, and run Bayesian inference .. all in one seamless workflow.
Register: dub.link/u4MM50H
#MarketingScience #PyMCLabs
Why can you parallel park perfectly when alone, but fail with someone watching? It’s not just nerves; it’s a law of social physics. We design campaigns that put this paradox to work for, not against, our clients. #SocialPsychology #MarketingScience
The Audience Effect
Why being watched makes simple tasks easier and hard tasks harder, and how to design for it in advertising.
brucerlong.xyz
September 23, 2026 at 12:38 AM
Why can you parallel park perfectly when alone, but fail with someone watching? It’s not just nerves; it’s a law of social physics. We design campaigns that put this paradox to work for, not against, our clients. #SocialPsychology #MarketingScience
“Creative Interpretations of the Truth.”
That’s some Kellyanne Conway level marketing speak…
—Netflix Documentary “Buy Now.”
#Consumerism #MarketingScience
#BoycottAmazon
www.netflix.com/us/title/815...
That’s some Kellyanne Conway level marketing speak…
—Netflix Documentary “Buy Now.”
#Consumerism #MarketingScience
#BoycottAmazon
www.netflix.com/us/title/815...
Watch Buy Now: The Shopping Conspiracy | Netflix Official Site
This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.
www.netflix.com
November 24, 2024 at 4:06 AM
“Creative Interpretations of the Truth.”
That’s some Kellyanne Conway level marketing speak…
—Netflix Documentary “Buy Now.”
#Consumerism #MarketingScience
#BoycottAmazon
www.netflix.com/us/title/815...
That’s some Kellyanne Conway level marketing speak…
—Netflix Documentary “Buy Now.”
#Consumerism #MarketingScience
#BoycottAmazon
www.netflix.com/us/title/815...
Marketing without analytics is like driving blindfolded.
Our nerds love your numbers more than you do.
📊 Need clarity?
🔗 www.urated.com
#MarketingAnalytics #DataDriven #URatedGeeks #MarketingScience #TrackAndConvert #SmartMarketing
Our nerds love your numbers more than you do.
📊 Need clarity?
🔗 www.urated.com
#MarketingAnalytics #DataDriven #URatedGeeks #MarketingScience #TrackAndConvert #SmartMarketing
July 18, 2025 at 8:47 PM
Marketing without analytics is like driving blindfolded.
Our nerds love your numbers more than you do.
📊 Need clarity?
🔗 www.urated.com
#MarketingAnalytics #DataDriven #URatedGeeks #MarketingScience #TrackAndConvert #SmartMarketing
Our nerds love your numbers more than you do.
📊 Need clarity?
🔗 www.urated.com
#MarketingAnalytics #DataDriven #URatedGeeks #MarketingScience #TrackAndConvert #SmartMarketing
Algorithm changed over the weekend.
Again.
Here's the thing nobody tells you: humans didn't change.
Attention still works the same way it did in 2019.
Build for people, not platforms, and updates become background noise.
#marketingscience #strategy
Again.
Here's the thing nobody tells you: humans didn't change.
Attention still works the same way it did in 2019.
Build for people, not platforms, and updates become background noise.
#marketingscience #strategy
August 3, 2026 at 4:45 PM
Algorithm changed over the weekend.
Again.
Here's the thing nobody tells you: humans didn't change.
Attention still works the same way it did in 2019.
Build for people, not platforms, and updates become background noise.
#marketingscience #strategy
Again.
Here's the thing nobody tells you: humans didn't change.
Attention still works the same way it did in 2019.
Build for people, not platforms, and updates become background noise.
#marketingscience #strategy
Marketing budgets are under pressure. 📉 And it's not letting up any time soon.
What does that mean for CMOs? Precision matters more than ever. Creativity and scientific rigor can unlock growth even in tighter times.
Stay tuned for more.
#MarketingScience #TheMMA #CMO #MarketingLeadership
What does that mean for CMOs? Precision matters more than ever. Creativity and scientific rigor can unlock growth even in tighter times.
Stay tuned for more.
#MarketingScience #TheMMA #CMO #MarketingLeadership
September 17, 2025 at 2:01 PM
Marketing budgets are under pressure. 📉 And it's not letting up any time soon.
What does that mean for CMOs? Precision matters more than ever. Creativity and scientific rigor can unlock growth even in tighter times.
Stay tuned for more.
#MarketingScience #TheMMA #CMO #MarketingLeadership
What does that mean for CMOs? Precision matters more than ever. Creativity and scientific rigor can unlock growth even in tighter times.
Stay tuned for more.
#MarketingScience #TheMMA #CMO #MarketingLeadership
Your real competition isn’t your rival -- it’s yesterday’s benchmark. #TheMMA's research shows the wrong targeting can be worse than none, but the right targeting, backed by brain science, can lead to 2–3x performance. The best marketers keep raising their own bar.
#MarketingScience #CMO
#MarketingScience #CMO
August 20, 2025 at 1:46 PM
Your real competition isn’t your rival -- it’s yesterday’s benchmark. #TheMMA's research shows the wrong targeting can be worse than none, but the right targeting, backed by brain science, can lead to 2–3x performance. The best marketers keep raising their own bar.
#MarketingScience #CMO
#MarketingScience #CMO
Generational labels feel tidy.
The data usually isn’t.
Most Gen-Z or Boomer differences are age, life stage, or long-run change — not magic birth-year borders.
Some advice for smart marketers:
🍊 Avoid sweeping generational stereotypes — they’re probably wrong.
#brandscience #marketingscience
The data usually isn’t.
Most Gen-Z or Boomer differences are age, life stage, or long-run change — not magic birth-year borders.
Some advice for smart marketers:
🍊 Avoid sweeping generational stereotypes — they’re probably wrong.
#brandscience #marketingscience
January 22, 2026 at 2:46 PM
Generational labels feel tidy.
The data usually isn’t.
Most Gen-Z or Boomer differences are age, life stage, or long-run change — not magic birth-year borders.
Some advice for smart marketers:
🍊 Avoid sweeping generational stereotypes — they’re probably wrong.
#brandscience #marketingscience
The data usually isn’t.
Most Gen-Z or Boomer differences are age, life stage, or long-run change — not magic birth-year borders.
Some advice for smart marketers:
🍊 Avoid sweeping generational stereotypes — they’re probably wrong.
#brandscience #marketingscience
What's the Double Jeopardy law in marketing? What are some of the biggest myths in marketing? And what does the science tell us about what to do instead?
Have a listen anywhere you listen.
Here's a Link of All Links:
vist.ly/3m2zrpg
#marketing #marketingscience #marketingpodcast
Have a listen anywhere you listen.
Here's a Link of All Links:
vist.ly/3m2zrpg
#marketing #marketingscience #marketingpodcast
April 28, 2025 at 8:01 PM
What's the Double Jeopardy law in marketing? What are some of the biggest myths in marketing? And what does the science tell us about what to do instead?
Have a listen anywhere you listen.
Here's a Link of All Links:
vist.ly/3m2zrpg
#marketing #marketingscience #marketingpodcast
Have a listen anywhere you listen.
Here's a Link of All Links:
vist.ly/3m2zrpg
#marketing #marketingscience #marketingpodcast
🧠 Marketing Hack Alert!
Did you know your brain LOVES predictability?
Consistent content isn't just good marketing—it's neuroscience in action!
Create a content calendar that becomes your audience's favorite rhythm!
#NeuroMarketing #marketing #NeuroMarket #MarketingScience #Business #SmallBusiness
Did you know your brain LOVES predictability?
Consistent content isn't just good marketing—it's neuroscience in action!
Create a content calendar that becomes your audience's favorite rhythm!
#NeuroMarketing #marketing #NeuroMarket #MarketingScience #Business #SmallBusiness
November 19, 2024 at 4:51 PM
🧠 Marketing Hack Alert!
Did you know your brain LOVES predictability?
Consistent content isn't just good marketing—it's neuroscience in action!
Create a content calendar that becomes your audience's favorite rhythm!
#NeuroMarketing #marketing #NeuroMarket #MarketingScience #Business #SmallBusiness
Did you know your brain LOVES predictability?
Consistent content isn't just good marketing—it's neuroscience in action!
Create a content calendar that becomes your audience's favorite rhythm!
#NeuroMarketing #marketing #NeuroMarket #MarketingScience #Business #SmallBusiness
📘 Click Here: The Science of Marketing and Advertising Want to know what makes people click—literally? This book breaks down the psychology behind conversions, ads, and digital persuasion. 👉 Grab your copy: bit.ly/4qf0wdY #MarketingScience #ConversionStrategy #ForexSignals #DigitalPsychology
Buy Click Here: The Art and Science of Digital Marketing and Advertising Book Online at Low Prices in India | Click Here: The Art and Science of Digital Marketing and Advertising Reviews & Ratings - A...
Amazon.in - Buy Click Here: The Art and Science of Digital Marketing and Advertising book online at best prices in India on Amazon.in. Read Click Here: The Art and Science of Digital Marketing and Adv...
bit.ly
October 9, 2025 at 5:44 PM
📘 Click Here: The Science of Marketing and Advertising Want to know what makes people click—literally? This book breaks down the psychology behind conversions, ads, and digital persuasion. 👉 Grab your copy: bit.ly/4qf0wdY #MarketingScience #ConversionStrategy #ForexSignals #DigitalPsychology
Walmart just posted its weakest US comp sales growth in six years.
Gas got cheaper, shoppers still pulled back.
Lesson for the rest of us: discretionary income showing up doesn't mean attention or spend follows.
People decide with psychology, not spreadsheets.
#consumerbehavior #marketingscience
Gas got cheaper, shoppers still pulled back.
Lesson for the rest of us: discretionary income showing up doesn't mean attention or spend follows.
People decide with psychology, not spreadsheets.
#consumerbehavior #marketingscience
August 28, 2026 at 7:15 PM
Walmart just posted its weakest US comp sales growth in six years.
Gas got cheaper, shoppers still pulled back.
Lesson for the rest of us: discretionary income showing up doesn't mean attention or spend follows.
People decide with psychology, not spreadsheets.
#consumerbehavior #marketingscience
Gas got cheaper, shoppers still pulled back.
Lesson for the rest of us: discretionary income showing up doesn't mean attention or spend follows.
People decide with psychology, not spreadsheets.
#consumerbehavior #marketingscience
A company reported growth this quarter by excluding political ad spend from the comparison.
Bold move: redefining the denominator until the math loves you.
We prefer the harder version — build content that works even when you count everything.
#marketingscience #adtech
Bold move: redefining the denominator until the math loves you.
We prefer the harder version — build content that works even when you count everything.
#marketingscience #adtech
August 21, 2026 at 1:45 PM
A company reported growth this quarter by excluding political ad spend from the comparison.
Bold move: redefining the denominator until the math loves you.
We prefer the harder version — build content that works even when you count everything.
#marketingscience #adtech
Bold move: redefining the denominator until the math loves you.
We prefer the harder version — build content that works even when you count everything.
#marketingscience #adtech
Opened socials this morning like opening a fridge at 2am hoping something changed.
Nothing did.
Same silence on last night's post.
Turns out the algorithm doesn't care about your feelings, but human psychology does.
Post for people, not for platforms.
#MarketingScience
Nothing did.
Same silence on last night's post.
Turns out the algorithm doesn't care about your feelings, but human psychology does.
Post for people, not for platforms.
#MarketingScience
August 18, 2026 at 11:45 AM
Opened socials this morning like opening a fridge at 2am hoping something changed.
Nothing did.
Same silence on last night's post.
Turns out the algorithm doesn't care about your feelings, but human psychology does.
Post for people, not for platforms.
#MarketingScience
Nothing did.
Same silence on last night's post.
Turns out the algorithm doesn't care about your feelings, but human psychology does.
Post for people, not for platforms.
#MarketingScience
Sunday science recap: your brain doesn't care if a post is Monday or Friday, it just responds to patterns it recognizes.
That's why systems beat sporadic bursts of inspiration. 15 minutes of planning now saves you from scrambling all week.
#MarketingScience #SundayThoughts
That's why systems beat sporadic bursts of inspiration. 15 minutes of planning now saves you from scrambling all week.
#MarketingScience #SundayThoughts
August 9, 2026 at 4:00 PM
Sunday science recap: your brain doesn't care if a post is Monday or Friday, it just responds to patterns it recognizes.
That's why systems beat sporadic bursts of inspiration. 15 minutes of planning now saves you from scrambling all week.
#MarketingScience #SundayThoughts
That's why systems beat sporadic bursts of inspiration. 15 minutes of planning now saves you from scrambling all week.
#MarketingScience #SundayThoughts
Opened your analytics before coffee and found engagement flatlined overnight?
That's not a you problem.
Most posting happens when brains are tired, not when audiences are alert.
Timing is psychology, not luck.
#marketingscience #mondaymindset
That's not a you problem.
Most posting happens when brains are tired, not when audiences are alert.
Timing is psychology, not luck.
#marketingscience #mondaymindset
August 5, 2026 at 12:45 PM
Opened your analytics before coffee and found engagement flatlined overnight?
That's not a you problem.
Most posting happens when brains are tired, not when audiences are alert.
Timing is psychology, not luck.
#marketingscience #mondaymindset
That's not a you problem.
Most posting happens when brains are tired, not when audiences are alert.
Timing is psychology, not luck.
#marketingscience #mondaymindset
Monday morning gap-check: you posted on Instagram.
LinkedIn got nothing.
Twitter forgot you exist.
Your brand is fluent in one language and mute in three others.
One idea, orchestrated everywhere, beats one idea shouted once.
#MarketingScience #ContentStrategy
LinkedIn got nothing.
Twitter forgot you exist.
Your brand is fluent in one language and mute in three others.
One idea, orchestrated everywhere, beats one idea shouted once.
#MarketingScience #ContentStrategy
August 3, 2026 at 1:45 PM
Monday morning gap-check: you posted on Instagram.
LinkedIn got nothing.
Twitter forgot you exist.
Your brand is fluent in one language and mute in three others.
One idea, orchestrated everywhere, beats one idea shouted once.
#MarketingScience #ContentStrategy
LinkedIn got nothing.
Twitter forgot you exist.
Your brand is fluent in one language and mute in three others.
One idea, orchestrated everywhere, beats one idea shouted once.
#MarketingScience #ContentStrategy
A new study examined by TechRadar finds artificial intelligence is increasingly shaping how consumers shop online, even as trust in AI-driven recommendations remains limited.
#AIMarketing #ConsumerTrust #MarketingScience
https://prismmedia.pro/resources/34622049-863e-4dad-991a-ed8d6ab14ad2
#AIMarketing #ConsumerTrust #MarketingScience
https://prismmedia.pro/resources/34622049-863e-4dad-991a-ed8d6ab14ad2
August 2, 2026 at 11:43 AM
A new study examined by TechRadar finds artificial intelligence is increasingly shaping how consumers shop online, even as trust in AI-driven recommendations remains limited.
#AIMarketing #ConsumerTrust #MarketingScience
https://prismmedia.pro/resources/34622049-863e-4dad-991a-ed8d6ab14ad2
#AIMarketing #ConsumerTrust #MarketingScience
https://prismmedia.pro/resources/34622049-863e-4dad-991a-ed8d6ab14ad2
Opened 5 tabs this morning to check overnight engagement.
Found 5 different numbers for the "same" metric.
Your brain isn't built to reconcile that many dashboards before coffee.
Neither is ours.
That's the actual problem, not your content.
#MondayMotivation #MarketingScience
Found 5 different numbers for the "same" metric.
Your brain isn't built to reconcile that many dashboards before coffee.
Neither is ours.
That's the actual problem, not your content.
#MondayMotivation #MarketingScience
July 27, 2026 at 2:45 PM
Opened 5 tabs this morning to check overnight engagement.
Found 5 different numbers for the "same" metric.
Your brain isn't built to reconcile that many dashboards before coffee.
Neither is ours.
That's the actual problem, not your content.
#MondayMotivation #MarketingScience
Found 5 different numbers for the "same" metric.
Your brain isn't built to reconcile that many dashboards before coffee.
Neither is ours.
That's the actual problem, not your content.
#MondayMotivation #MarketingScience
📄 Paper: www.msi.org/working-pape...
📝 MSI recap: www.msi.org/research-rec...
#News #Subscriptions #MarketingScience
📝 MSI recap: www.msi.org/research-rec...
#News #Subscriptions #MarketingScience
Engagement vs. Commitment: The Economic Trade-Offs of Polarizing News Content – MSI – Marketing Science Institute
Analyzes online consumption of a European newspaper of record to determine the impact of partisan versus balanced content on reader engagement and subscription renewals.
www.msi.org
July 9, 2026 at 6:23 PM
📄 Paper: www.msi.org/working-pape...
📝 MSI recap: www.msi.org/research-rec...
#News #Subscriptions #MarketingScience
📝 MSI recap: www.msi.org/research-rec...
#News #Subscriptions #MarketingScience