Discover how EventHub empowered Kaonavi's conference and webinar strategies, driving success in event marketing efforts and operational efficiency.

AquaStar's unique marketing strategy and participation at SamuraiDX 2026, a pivotal event for digital transformation focused on reconnecting with customers.

This article discusses how today's brands can learn from television showrunners to create cohesive narratives across various media platforms, enhancing audience engagement.

Join Mynet's experts at the Game Meets online event to discover winning strategies for app marketing and the secrets of sustained user engagement.

In a significant leadership shift, Jennifer Dawkins has been appointed President of TREW Marketing, as the agency gears for growth with a new team.

Pollo Campero has named Karla Patino as vice president of marketing and sales, focusing on connecting with U.S. Hispanic consumers and supporting growth.

Regal Cineworld Group has appointed Vikki Neil as Head of Marketing, US, aiming to enhance brand engagement and drive revenue growth across various channels.

Join our free seminar from June 24-27 on unlocking the potential of U&A research and its application in strategic marketing decisions.

In 2024, 91% of new large-scale renewable projects around the world made electricity for less money than any fossil-fuel option, https://www.irena.org/News/pressreleases/2025/Jul/91-Percent-of-New-Renewable-Projects-Now-Cheaper-Than-Fossil-Fuels-Alternatives. Solar power was 41% cheaper than the lowest-cost fossil fuel, and onshore wind was 53% cheaper. The technology that can lower energy bills, keep the grid stable, and create jobs is now the most affordable way to build power almost anywhere. So, here’s the big question our guest faces every day: if clean energy is this good and this affordable, why is it still so tough to get people to support it? Leah Qusba leads GoodPower, a nonprofit focused on strategic communications and research. For almost twenty years, it was known as Action for the Climate Emergency, but it changed its name during Climate Week 2025. Since Leah took over, the group has grown about ten times bigger, built a network of over 8,500 content creators who share facts about renewables, and started running live messaging tests through its Good Data Lab. The new name highlights that renewable power is good power, and the best way to win support is by showing how it affects people’s monthly bills. The decision to rebrand was based on data. Leah’s team learned that words like “climate” and “emergency” can shut down conversations in rural, conservative areas where most new wind and solar projects are built. GoodPower shifted its message to focus on jobs, community investment, and steady power bills. GoodPower also works to fight anti-renewables disinformation, which Leah says spreads fastest in the first day or two after a grid emergency. When https://www.preventionweb.net/news/winter-storm-exposed-grids-real-weakness-lots-old-poles knocked out power in more than 20 states in January, the organization had a few days’ notice and quickly got its creator network ready to “prebunk” the usual claim that renewables caused the blackouts. This strategy, based on the https://digitalcommons.unl.edu/scholcom/245/, starts with the truth, points out the false claim, and then repeats the truth to make it stick. GoodPower uses the same idea in its AI tools: CleanCast predicts where local fights over new projects might start so communities can get accurate information early, and TrueVoice spots AI-generated comments in public records. Still, Leah says the best messengers are neighbors, since people trust those who share their experiences. For instance, when Boulder City, Nevada’s Republican mayor, Joe Hardy, talks about howhttps://bouldercityreview.com/opinion/we-empower-we-enrich-90991/ helped his town’s budget, it connects with other conservative communities in a way ads can’t.GoodPower’s network of creators shares clean-energy messages through car-repair, food, and gaming videos. Leah calls this the raisin bread theory: the regular content is the bread, and the renewables message is the raisin. For communities already dealing with climate impacts, she highlights groups like https://www.extremeweathersurvivors.org/, which gives wildfire and flood survivors a way to push for policy changes from the ground up. To learn more, visit https://goodpower.org and follow https://www.linkedin.com/in/leahqusba/, where she is active and easy to reach. - Subscribe to Sustainability In Your Ear on https://itunes.apple.com/us/podcast/earth911-com-sustainability-in-your-ear/id1384301001?mt=2 - Follow Sustainability In Your Ear on https://www.spreaker.com/user/earth911, https://www.iheart.com/podcast/966-Earth911com-Sustain-29715785/, or https://youtube.com/@elkcreeknotes?si=OYncOJMSzZ857f4L  

Lincoln Investment has appointed Tara Harkins as Senior Vice President of Marketing, aiming to enhance brand engagement and grow business opportunities for financial professionals.

Join the live webinar by CMC Research on effective paper marketing strategies. Learn to enhance ROI with insights from expert Nakagawa Satoshi.

Every conversation about AI watermarking for marketers starts in the wrong place: with the marking obligation, which is the one thing here almost certainly not your responsibility. The rules that do land on you are different in kind, already in force, and one is satisfied by something most marketing teams already do but cannot prove. This reports published regulatory guidance and is not legal advice.

Limited ad serving is the most consequential Google Ads policy most advertisers have never read, and this month it expanded to cover everything. It does not disapprove your ads. It reduces how often they appear, in scenarios Google does not enumerate, and it tells you almost nothing about why. If a campaign has looked inexplicably soft since the summer, this is the first thing worth checking.

Dive into the future of advertising at the Adtai Forum on September 16, 2026. This offline conference explores innovative advertising roles and strategies.

The newly released 2026 LPO Solutions Company Chaos Map by StockSun highlights 23 agencies in five categories to assist businesses in selecting the right LPO partner.

Email marketing platforms are the software that lets a business collect subscribers, design and send campaigns, automate follow-up messages, and measure what happens next. The category is crowded, and most comparison articles rank the tools one to ten as if a single winner existed. That framing is not useful, because the right choice depends entirely on what kind of business you run and what you are trying to do.

This article discusses strategies to align sales and marketing teams, highlighting key insights from a recent seminar on overcoming organizational barriers.

As AI and revenue accountability transform marketing, CMOs must adapt strategies. Discover insights from Info-Tech Research Group's CMO Playbook for effective modern marketing.

Discover how Amsive's audience-focused marketing approach led to a remarkable 134% ROI and 40% customer growth rate, highlighting their innovative strategies.

Mitsubishi Pencil outlines a significant integration of sales subsidiaries, enhancing marketing and operational efficiency for future growth.

The latest findings from the Experiential Marketing Impact Report emphasize strategic choices over budgets in driving marketing success.