Happy holidays from Team SEO at @amsive.com!

‘It's easy to trick AI chatbots, much easier than it was to trick Google two or three years ago," says Lily Ray, vice president of search engine optimisation (SEO) strategy and research at Amsive, a marketing agency.’

“AI Overviews face another challenge: They can be manipulated.
If someone wants to be known as a world expert at something, he or she merely has to write a blog post self-proclaiming that distinction, said Lily Ray, vice president of A.I. search at Amsive, a marketing agency.”

Exciting news: our SEO team at @amsive.com has 3 SEO/AEO job postings up right now! Want to join our amazing team? 💜

If you are as passionate about SEO and AI search as we are, apply to join!

amsive.applytojob.com/apply/

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Our SEO team at @amsiveagency is hiring for two SEO Specialist roles!

Must be US based. See details below:

www.linkedin.com/jobs/view/42...

We are delighted to announce the keynote speaker for April's #brightonSEO will be Lily Ray of Amsive Digital.

Join us in the main auditorium on Friday, April 11th, for Lily's keynote address:

The SEO lifecycle: lessons from the past, strategies for the future

brightonseo.com/talks/the-se...

I'm excited to share my first joint data study with Profound on the @amsive.com blog. 🥳

We looked at 10 popular business categories to determine which brands/domains are mentioned and cited the most across 6 LLMs. (U.S. data)

Check it out!

www.amsive.com/insights/seo...

"let me google that for you" used to be a sick burn and now it's as obsolete as "it's a free country"

fortune.com/2024/01/18/w...

Dayna Lucio (she/her) is a Sr. Strategist SEO at Amsive. Her discussion: Tailoring Your Location Page Strategy to Fit Your Business starts now!

I'm actually quite excited about this. I think it's the first event (to my albeit poor memory) I've done with @lilyray.nyc and I definitely my first thing for Moz.

moz.com/webinars/fut...

The Leading Brands & Domains in AI Search Across 10 Business Categories (brilliant article by @lilyray.nyc) 🔍

www.amsive.com/insights/seo...

Excited to share a preview of Local Media Proxy—an open-source add-on from @amsive.com for @wpengine.com’s Local.

It loads missing WordPress media from remote sites on demand—no need to sync the media library.

Tested on macOS, feedback welcome.

github.com/amsive/local...
#WordPress #LocalWP

Meanwhile, my teammate Will Guevara wrote an awesome, original, data-driven article last week for the Amsive blog about conversion rates in LLMs vs. organic search.

www.amsive.com/insights/seo...

Erin Rooney Doland (She/Her), Associate Director SEO at Amsive, is taking the stage at #WTSFest Portland with “Unlocking Google's Entity-Centric Algorithm: A Roadmap for Cross-Channel Success.”

Google Patent Info: If you thought AIOs angered people, just wait for AI-generated landing pages from Google. Yes, Google could create new landing pages from the SERPs if yours isn't good enough (based on this patent). Great catch from Joshua Squires at Amsive on LinkedIn

The conversion numbers are worth noting: 💎

• According to Amsive: high-traffic sites converted at 7.05% via AI vs 5.81% via organic.

• According to Similarweb: global ecommerce saw AI referrals convert at 11.4% vs just 5.3% for organic.

The full analysis is at findcraft.uk/blog/measurement-paradox/ — your Amsive study anchors the sceptic case in §6 because it's the only one that actually tested statistical significance.