#MatchRate
LightNews LightNews
marketingnews.bsky.social
FYI: Explaining match rate #DigitalMarketing #AdTech #MatchRate #MarketingAnalytics #DataPrivacy
Explaining match rate
Match rate is the share of records one ad platform can link to identities held by another. How it is computed for customer lists, cookie syncs and clean rooms.
ppc.land
September 18, 2026 at 6:50 AM
ppc.land
FYI: Explaining match rate #DigitalMarketing #AdTech #MatchRate #MarketingAnalytics #DataPrivacy
Explaining match rate
Match rate is the share of records one ad platform can link to identities held by another. How it is computed for customer lists, cookie syncs and clean rooms.
ppc.land
September 18, 2026 at 6:50 AM
ppc.land
ICYMI: Explaining match rate #MatchRate #DigitalMarketing #Advertising #DataAnalytics #CookieSync
Explaining match rate
Match rate is the share of records one ad platform can link to identities held by another. How it is computed for customer lists, cookie syncs and clean rooms.
ppc.land
September 16, 2026 at 6:50 AM
marketingnews.bsky.social
ICYMI: Explaining match rate #MatchRate #DigitalMarketing #Advertising #DataAnalytics #CookieSync
Explaining match rate
Match rate is the share of records one ad platform can link to identities held by another. How it is computed for customer lists, cookie syncs and clean rooms.
ppc.land
September 16, 2026 at 6:50 AM
marketingnews.bsky.social
Explaining match rate #MatchRate #DigitalMarketing #AdTech #CustomerData #CookieSync
Explaining match rate
Match rate is the share of records one ad platform can link to identities held by another. How it is computed for customer lists, cookie syncs and clean rooms.
ppc.land
September 15, 2026 at 6:49 AM
ppc.land
Explaining match rate #MatchRate #DigitalMarketing #AdTech #CustomerData #CookieSync
Explaining match rate
Match rate is the share of records one ad platform can link to identities held by another. How it is computed for customer lists, cookie syncs and clean rooms.
ppc.land
September 15, 2026 at 6:49 AM
marketingnews.bsky.social
FYI: Six identity questions VAB says every ad buyer must ask their vendor #AdTech #IdentityMarketing #DigitalAdvertising #VendorManagement #MatchRate
Six identity questions VAB says every ad buyer must ask their vendor
Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.
ppc.land
August 1, 2026 at 5:00 PM
ppc.land
FYI: Six identity questions VAB says every ad buyer must ask their vendor #AdTech #IdentityMarketing #DigitalAdvertising #VendorManagement #MatchRate
Six identity questions VAB says every ad buyer must ask their vendor
Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.
ppc.land
August 1, 2026 at 5:00 PM
teunemans.bsky.social
Example of how a translation bot works and how 'clever' it is:

source:
Ausgewählte Patienten zusammenführen
proposed target:
Patiënt / geselecteerd: patiënten / geselecteerd
(acc to the system this is a 77% match. this matchrate pays only 50% of my pay). It is of course not helpful at all.
April 29, 2026 at 2:16 AM