New edition of "As we see it now", my Substack newsletter on digital analytics and data viz.

I've turned my MeasureSummit 2026 talk into a long-form article and added a few things that weren't in the talk.

mehdioudjida.substack.com/p/conversati...

#analytics #dataviz

MeasureSummit is this week: free, online, Oct 7–8.

I'm opening Day 1 with a keynote on data enrichment with SGTM. I'm also looking forward to talks on AI agents in analytics, testing sGTM before it goes live, KPI benchmarking, and many more

measuresummit.com/from/6/

Want to keep the recordings? There's an All Access Pass, currently at the lowest Super Early Bird price (goes up Sept 1).

And the Full Year option adds the May 2026 sessions too, available to watch immediately: measuresummit.com/get-all-acce...

MeasureSummit is back on Oct 7-8. Free, online, 50+ sessions.

I'll be speaking on Day 1: "Take your server-side Google Tag Manager to the next level with data enrichment".

Grab your free ticket: measuresummit.com/from/6/

And if you want to keep full access to all lessons and/or download them for offline viewing, take a look at their All-Access pass 👉 measuresummit.com/get-all-acce...

3/3

I am one of the speakers, and this year's topic of my presentation will be about proactive and reactive ways to increase data accuracy in GA4

You can catch my talk at 10:00 am EST, Oct 8th

If you don't want to miss it, sign up for free here 👉 measuresummit.com/from/6/

2/3

It's almost here. Measuresummit starts in 2 days. This year's lineup (and list of topics) is impressive. You'll learn about GA4, BigQuery, attribution, data accuracy, server-side tagging, and more.

Sign up here 👉 measuresummit.com/from/6/

1/3

Want to keep unlimited access to Measuresummit recordings? (and also have the ability to download them for offline viewing)?

Grab the early-bird all-access pass ($147 instead of $297)

Get all-access pass 👉 buff.ly/070T4fO

3/3

Measuresummit is back!

For years, this has been my favorite virtual conference, and I'm thrilled to be a speaker once again. The event consistently brings together a solid lineup of speakers and delivers high-quality and actionable content.

buff.ly/Zndn6Fe

1/3

Your analytics stack is weak & broken. Missing gclids, dead signal, blind attribution.

Speaking at @MeasureSummit, May 12-13, to show you exactly how to fix it.

"Data Strength is your new KPI"

Free ticket: [link]

#MeasureSummit #GA4 #DataStrength #sGTM