Was doing some reading on the Chinese Microdrama phenomenon — it's mostly a site called ReelShort where you pay ~50 cents to watch 90-second long episodes of slightly pornier Hallmark movies — and I'm losing it at these show titles.
July 30, 2025 at 9:41 PM
Was doing some reading on the Chinese Microdrama phenomenon — it's mostly a site called ReelShort where you pay ~50 cents to watch 90-second long episodes of slightly pornier Hallmark movies — and I'm losing it at these show titles.
Jimmy Fallon's 'Tonight Show' is bringing back its microdrama 'Who Billionaire? Me Billionaire' for a second season, debuting Sunday night after Sunday Night Football.
Jimmy Fallon's 'Tonight Show' is bringing back its microdrama 'Who Billionaire? Me Billionaire' for a second season, debuting Sunday night after Sunday Night Football.
Yup! If you spend all your money on sports betting (or some microdrama app that’s playing you like a slot machine) that’s money you ain’t spending at the movies or concerts or theatre!
August 12, 2026 at 10:28 PM
Yup! If you spend all your money on sports betting (or some microdrama app that’s playing you like a slot machine) that’s money you ain’t spending at the movies or concerts or theatre!
an odd precursor here is something like the Nescafe couple ads, which are basically a microdrama avant la lettre, but spaced out over a much longer period to build attention
July 28, 2026 at 9:57 PM
an odd precursor here is something like the Nescafe couple ads, which are basically a microdrama avant la lettre, but spaced out over a much longer period to build attention
the thing is that the microdrama format works in China in part because of unusual pricing models that I'm not certain a Western audience is primed to accept (typically a subscription buys you a monthly amount of tokens to spend on watching dramas, you then have to spend more if you exceed yr limit)
July 28, 2026 at 9:44 PM
the thing is that the microdrama format works in China in part because of unusual pricing models that I'm not certain a Western audience is primed to accept (typically a subscription buys you a monthly amount of tokens to spend on watching dramas, you then have to spend more if you exceed yr limit)
in retrospect though, it's interesting to think whether Quibi was ahead of its time, or was doomed by the pandemic killing commutes. (This is another interesting question about the microdrama model: lots more people in China than in the US have long commutes *on public transport.*)
July 28, 2026 at 9:48 PM
in retrospect though, it's interesting to think whether Quibi was ahead of its time, or was doomed by the pandemic killing commutes. (This is another interesting question about the microdrama model: lots more people in China than in the US have long commutes *on public transport.*)