#NarrativeStrategy
MAGA has a 24/7 hate-fueled writers’ room. So what are we doing?

New episode with messaging maven Anat Shenker-Osorio on messaging that matches the moment—and moves people to action.

Listen substack.tcspod.com or Watch youtu.be/K2cCvwBGpAo

#NarrativeStrategy #CampaignStrategy #Podcast
August 19, 2025 at 1:16 PM
“ICE is abducting people” is a message.
A video of it happening? That’s narrative power.

New pod w/ @jiggygero.bsky.social on messaging, emotions, fascism & how we fight back.
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#NarrativeStrategy #Advocacy #TheCampaignStrategist
November 11, 2025 at 1:34 PM
Strong communication is built on internal clarity. Alignment isn’t control; it’s shared understanding.

#StrategicCommunications #CommsLeadership #NarrativeStrategy #BrandCredibility #1903PR
January 23, 2026 at 5:15 PM
When everyone contributes and one person owns the narrative, communications stay sharp and strategic. #PRStrategy #CommsLeadership #NarrativeStrategy #1903PR
January 12, 2026 at 7:26 PM
The climate movement isn’t funding narrative power—or frontline groups. New episode with @shilpichhotray.bsky.social on why she left the mainstream climate world and what it takes to win.

🎧 substack.tcspod.com
#EnvironmentalJustice #NarrativeStrategy #TheCampaignStrategist
October 14, 2025 at 12:20 PM
Labor’s winning the polls.
But polls don’t count if you’re losing the algorithm.
Remember:

Hillary was ahead

Harris was ahead

Democracy is always ahead
…before the digital ambush hits.

#NarrativeStrategy #auspol #ausvotes2025 #australianpolitics #Braddon #Bass #Deakin #Menzies #Sturt
May 1, 2025 at 2:29 PM
That’s rarely a copy problem — it’s a growth problem. Strong narratives evolve with the business, not behind it.
#StrategicCommunications #NarrativeStrategy #BrandEvolution #CommsLeadership #1903PR
January 19, 2026 at 5:13 PM
Credibility comes from consistency. Strong PR doesn’t chase being seen; it focuses on being believed. Once credibility is built, visibility follows. #PRStrategy #Credibility #CommsLeadership #NarrativeStrategy #1903PR
January 14, 2026 at 2:32 PM
Twitter/X isn’t neutral.
Since Musk, it’s been fueling right-wing rage and throttling progressive reach.
You’re not in a debate.
You’re in a digital dogfight.

#NarrativeStrategy #LeadershipLessons #auspol #ausvotes2025 #australianpolitics #Braddon #Bass #Deakin #Menzies #Sturt
May 2, 2025 at 2:29 PM
When leadership, product, and marketing describe the business differently, confusion shows up everywhere. Clarity isn’t oversimplification. It’s deciding what matters most.

#StrategicCommunications #NarrativeStrategy #CommsLeadership #BrandClarity #1903PR
January 16, 2026 at 4:54 PM
PR fails when it’s treated like a switch instead of a system. If coverage feels inconsistent, it’s rarely a pitching problem—it’s a preparation problem.

#MediaRelations #PRStrategy #NarrativeStrategy #CommsLeadership #1903PR
January 9, 2026 at 3:44 PM
The strongest moments sit on months of narrative groundwork, proof, and timing. Big news works best when it feels inevitable, not sudden. PR isn’t about spikes; it’s about momentum.

#PRStrategy #MediaRelations #NarrativeStrategy #CommsLeadership #1903PR
January 15, 2026 at 3:25 PM
Strong PR starts by asking: what broader shift does this reflect? When you lead with the market story, the company earns its place naturally. Think like a newsroom, not a brand.

#MediaRelations #PRStrategy #Journalism #NarrativeStrategy #1903PR
January 7, 2026 at 3:53 PM
Dutton’s real message?
Your home’s not safe.
Your kids are under attack.
The cost of living is wild.
Not a single solution, just fear that goes viral.

#NarrativeStrategy #LeadershipLessons #auspol #ausvotes2025 #australianpolitics #Braddon #Bass #Deakin #Menzies #Sturt
May 3, 2025 at 2:29 PM
Netafim’s 60 years isn’t just a milestone — it’s a masterclass in legacy. Trust built with growers, solutions that scale, and impact that reshapes water-stressed regions.

#AgTech #Sustainability #WaterInnovation #NarrativeStrategy #1903PR
Netafim celebrates six decades of revolutionizing farm irrigation
A global company with a major Central Valley presence is celebrating six decades of helping farmers save water and produce bigger yields. Netafim is an Israeli-based manufacturer of drip irrigation eq...
bit.ly
December 10, 2025 at 4:14 PM
Early storytelling isn’t about volume—it’s about shaping vocabulary, framing tradeoffs, and building credibility before hype cycles take over. Read more: bit.ly/4pM3juA

#SustainabilityCommunications #EarlyStorytelling #NarrativeStrategy #BuildingCredibility #1903PR
Why Sustainability Brands Need Early PR | 1903 PR
Why sustainability companies gain an advantage when they start PR early: building credibility, and strengthening investor trust.
bit.ly
February 16, 2026 at 4:50 PM
And here’s what is not news — even if it feels big internally:
• Minor feature updates
• Routine brand refreshes
• Small partnerships
• Hiring one mid-level employee
These aren’t stories; they’re operations.

#Journalism #NarrativeStrategy
November 21, 2025 at 5:08 PM
Durrell Johnson of ProgressNC helped stop Mark Robinson’s run for governor—and turned it into a blueprint for countering far-right extremism.

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#TheCampaignStrategist #CampaignStrategy #NarrativeStrategy
July 17, 2025 at 12:27 PM
The right doesn’t need a plan. They need a vibe.
And they’ve nailed it: fear, identity, rage.
Labor is bringing policy.
Dutton is bringing a tribe.

#NarrativeStrategy #LeadershipLessons #auspol #ausvotes2025 #australianpolitics #Braddon #Bass #Deakin #Menzies #Sturt
April 30, 2025 at 2:29 PM