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We grow your website so you don’t t have to. The best part of working for yourself is learning how to work more efficiently. Take the guess work out of your online presence and let PGHDMA help.
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February 18, 2025 at 6:09 PM
Scroll to your website footer right now. What year does the copyright say?

If it's 2024 or older, fix it today. Visitors notice. It quietly tells people you might be closed or not minding the shop.

One line of code auto-updates it forever.

#PGHDMA #SmallBusinessMarketing
May 29, 2026 at 6:07 PM
Klout scores. Eight years ago this week the service shut down. A 1-to-100 number that supposedly captured your social influence. Agencies pitched it, brands hired by it, and almost nobody misses it. One number was never going to tell you what actually drives a business. #PGHDMA #MarketingHistory
May 28, 2026 at 3:12 PM
Remember The O? The Original Hot Dog Shop on Forbes in Oakland. Neon sign over the corner, late-night fries bigger than the plate, Pitt students at every hour. Closed June 2010 after 50 years at Forbes and Bouquet. #PGHDMA #Pittsburgh #PittsburghHistory
June 5, 2026 at 8:26 PM
March 5, 2025 at 6:11 PM
Three Rivers Arts Festival is back Friday. June 5-7 and 11-14 in Downtown Pittsburgh, 350+ artists, free admission, and the grand opening of Arts Landing in the Cultural District. If your business is near Downtown, check your GBP hours before the crowds. #PGHDMA #Pittsburgh
June 1, 2026 at 4:56 PM
Quick win: Google gives every business a free review link. It's in your Business Profile under 'Ask for reviews.' Put it on receipts, invoices, and a QR card at the counter. Happy customers will leave reviews. They just won't hunt for the link. #PGHDMA #GoogleReviews #LocalSEO
September 24, 2026 at 4:55 PM
Texting customers 'we'd love a Google review' with no link is the quiet reason your review count is stuck.

The short review link lives in your Google Business Profile dashboard. Paste it into your follow-up text. One tap, they're on the form.

#PGHDMA #LocalSEO #Reviews
June 4, 2026 at 3:45 PM
The Great Race turns 49 this Sunday, Sept 27. Pennsylvania's largest 10K, Frick Park to Downtown, 9:30 a.m. The official course description says "predominantly downhill." Every runner here knows what "predominantly" is doing in that sentence. #PGHDMA #Pittsburgh #GreatRace
September 21, 2026 at 2:09 PM
Myth: Boosting a Facebook post is the same as running an ad. It isn't. Boost is a stripped-down version of Meta Ads Manager. Limited targeting, fewer objectives, mostly optimized for engagement. The blue button is the easy path, not the effective one. #PGHDMA #PaidSocial
June 2, 2026 at 3:21 PM
Myth: email marketing is dead. Reality: it returns about $36 for every $1 spent on average, per Litmus. Your email list is the one audience no algorithm decides you can reach. One good monthly email to past customers still brings in calls. #PGHDMA #EmailMarketing #SmallBusiness
September 23, 2026 at 3:12 PM
If your last Facebook post is from 2023, customers don't think 'bad at marketing.' They think 'did this place close?' And they won't call to find out. One recent photo a month keeps the pulse visible. #PGHDMA #SmallBusiness #SocialMedia
September 22, 2026 at 5:26 PM
Myth: a 5.0 star average is the goal.

Reality: shoppers trust businesses in the 4.2 to 4.7 range more than perfect ones. Northwestern's Spiegel research found purchase likelihood peaks there, then drops above 4.7. Too clean reads as fake.

#PGHDMA #LocalSEO #GoogleReviews
May 25, 2026 at 6:19 PM
GA4 is case sensitive on UTM tags. utm_source=Facebook and utm_source=facebook show up as two separate sources. Same with Email vs email, Newsletter vs newsletter. Pick lowercase, document it, use it everywhere. Your reports stop lying. #PGHDMA #GA4
May 27, 2026 at 4:33 PM
We can’t promise you’ll land on the moon but we will get you as close as possible. We take care of all your digital needs so you can run your business #SEO #SEOAgency #AdWords #Pghdma #pittsburghdigitalmarketing #wordpresspittsburgh#pittsburgh #shoplocalpittsburgh #pittsburghmarketer #pittsburghSEO
March 6, 2025 at 8:45 PM
Your booking confirmation email gets opened more than any campaign you'll ever run. And it says 'Thanks, see you Tuesday.' No review link, no referral ask, no mention of your other services. Your most-read email, sitting empty. #PGHDMA #EmailMarketing
May 26, 2026 at 4:25 PM
Open your Google Ads Search Terms report. Find clicks on 'jobs,' 'salary,' 'free,' 'DIY,' and 'how to.' Add them as negative keywords. Save the list, apply it to every campaign. 10 minutes once. Stops budget leak every month after. #PGHDMA #GoogleAds
May 22, 2026 at 7:07 PM
Every October, Pittsburgh's first cold night sends a wave of 'furnace repair' searches to Google. Same spike every year. You can see it on Google Trends. If your site and ads still lead with AC tune-ups, you're marketing for August. #PGHDMA #HomeServices #LocalSEO
September 18, 2026 at 7:54 PM
Myth: SEO is a one-time job. Google's own guidance: most improvements take 4 months to a year to show results. And rankings aren't a trophy you keep. Competitors publish, Google updates, your 'done' site slides. It's a lawn, not a fence. #PGHDMA #SEO #LocalSEO
September 14, 2026 at 1:49 PM
Remember the meta keywords tag? You stuffed every term, every variation, every misspelling into the HTML head. Google confirmed they ignore it back in 2009. Bing flagged stuffed versions as spam. 17 years later it still shows up in CMS templates doing nothing. #PGHDMA #SEO
June 3, 2026 at 3:47 PM
"Email is dead" is a myth that costs small businesses real money. It returns around $36 for every $1 spent, and no algorithm decides who sees it. Your list is the one audience you actually own. #PGHDMA #EmailMarketing #SmallBusiness
August 5, 2026 at 1:53 PM
The Steelers open the season at home Sunday against the Falcons, 1 p.m. at Acrisure. Only the 2nd time in 12 years they've started a season on the North Shore, and it's game one of the McCarthy era. Gonna be loud. #PGHDMA #Steelers #HereWeGo
September 11, 2026 at 4:12 PM
Most owners don't know this: competitors can bid on your business name in Google Ads. It's allowed. Search your name in incognito. If someone else's ad shows above your site, a small branded campaign fixes it, and branded clicks are usually the cheapest ones you'll buy. #PGHDMA #GoogleAds #PPC
July 22, 2026 at 6:37 PM
Myth: more keywords = higher rankings.

Google's spam policies literally name keyword stuffing as spam. Repeating 'plumber Pittsburgh' 40 times sinks you, and real visitors bail before they call. Write pages humans can read. That's what ranks. #PGHDMA #SEO #LocalSEO
August 18, 2026 at 6:32 PM