FYI: Position-based attribution #PositionBasedAttribution #MarketingStrategy #DigitalMarketing #Advertising #ConversionRate
Position-based attribution
Position-based attribution gives 40% of conversion credit each to the first and last ad interaction and splits the other 20% among the touchpoints in between.
ppc.land
October 27, 2026 at 8:19 PM
FYI: Position-based attribution #PositionBasedAttribution #MarketingStrategy #DigitalMarketing #Advertising #ConversionRate
FYI: Position-based attribution #PositionBasedAttribution #MarketingStrategy #DigitalMarketing #Advertising #ConversionRate
Position-based attribution
Position-based attribution gives 40% of conversion credit each to the first and last ad interaction and splits the other 20% among the touchpoints in between.
ppc.land
October 27, 2026 at 8:19 PM
FYI: Position-based attribution #PositionBasedAttribution #MarketingStrategy #DigitalMarketing #Advertising #ConversionRate