When dealing with statistics, beware the difference between ‘per cent’ and ‘percentage point’! If the interest rate on your loan was 10 per cent and is now 12 per cent, it's gone up by two percentage points but by 20 per cent in value. #PrepressTips

Remember, 'effect' is a noun and ‘affect’ is a verb: 'The effects of sleep deprivation on performance are significant.’ ‘Sleep deprivation significantly affects performance.' #PrepressTips

On the other hand, ‘e.g.’ (‘exempli gratia’ in Latin) is another way of saying ‘for example’ and comes before an item or list that demonstrates the point being made: ‘We should set a deadline (e.g. Monday or Tuesday)’. #PrepressTips (2/2)

Need to add more information with the abbreviations ‘e.g.’ and ‘i.e.’? ‘I.e.’ comes from the Latin ‘id est’, or ‘that is’, and is a way of clarifying a point by restating the same information: ‘We’ll meet in a week’s time (i.e. next Monday)’. #PrepressTips (1/2)

Keep a wary eye out for sneaky typos in proper nouns: ‘Demark’, ‘Untied Kingdom’ and ‘Check Republic’ won’t be caught by a spell checker! #PrepressTips

Wondering for who(m) the bell tolls? ‘Who’ and ‘whom’ are parallel to ‘he’ and ‘him’ or ‘they’ and ‘them’. ‘Who’ is the subject of the verb, which acts, and whom is object of the verb, which is acted upon. ‘Who wrote that post?’ but ‘To whom did you send it?’🔔 #PrepressTips

But remember, if you introduce a point with a colon, you can’t continue the sentence afterwards.

❌ The results were in: we had won, they arrived promptly.
❌ The ribbons came in two colours: blue and gold and they were shiny.

#PrepressTips (2/2)

Want to punctuate a sentence with emphasis? You can use a colon to connect a second part of a sentence that explains the first part or to start a list with a flourish.

✅ The results were in: we had won.
✅ The ribbons came in two colours: blue and gold.

#PrepressTips (1/2)

A tip worth remembering is that, as a general rule, you should resist the urge to hyphenate with adverbs ending in ‘-ly’ , e.g. ’highly motivated employees’ or ’a carefully wrought post’. #PrepressTips (2/2)

Worried about mixing up ‘practise’ and ‘practice’? Here’s our tip: they follow the same pattern as ‘advise’ and ‘advice’. The words with ‘-ise' endings are verbs, and the ones with ‘-ice’ endings are nouns. Time to practise putting our grammar tips into practice! #PrepressTips

Print 101: Continuous Tone Art vs. Line Art.

Continuous Tone Art (photos/shades) must be translated into dots for print. Line Art (no shades) prints as solid ink. This fundamental difference drives press handling!

#ContinuousTone #LineArt #Halftone #PrepressTips #CedarGraphics

Print 101: DPI (Dots Per Inch) is Device Resolution.

DPI measures the number of dots per inch a printer can produce. It's the machine's capability, not the file's resolution (PPI). High DPI ensures your equipment can produce a detailed output.

#DPI #DeviceResolution #PrepressTips #CedarGraphics

Print 101: The RIP (Raster Image Processor).

The RIP is the essential bridge. It converts digital file information (fonts and graphics) into a rasterized image—a grid of dots the output device reads to print.

#RIP #Rasterizing #PrepressTips #CedarGraphics

Print 101: LPI (Lines Per Inch) 📰

Presses only print solid ink. To create a tint, we use the Line Screen (LPI)—the number of halftone dots per inch. Higher LPI means dots are closer, reproducing smooth shades and high-detail gradients.

#LPI #HalftonePrinting #PrepressTips #CedarGraphics

Print 101: PPI is Density.

PPI (Pixels Per Inch) defines how many pixels fit into one inch. High PPI = many small pixels (sharp image). Low PPI = fewer, larger pixels (blurry image). Higher density is essential for print clarity!

#PPI #ImageResolution #PrepressTips #CedarGraphics

PRINT 101: PIXELS

A pixel is the smallest square unit of detail in an image. To achieve high detail, you need a high count of pixels. Pixels alone do not define the physical size of your printed piece—that requires a DPI/PPI value to set the density.

#Pixels #ImageResolution #PrepressTips