FYI: AI Overviews cut publisher clicks 39.8% in first randomized study #AI #GoogleAI #DigitalMarketing #ZeroClickSearch #RandomizedStudy
AI Overviews cut publisher clicks 39.8% in first randomized study
A randomized experiment produces the first causal figure for Google AI Overviews, cutting outbound publisher clicks 39.8% and lifting zero-click searches 34.5%.
ppc.land
July 7, 2026 at 10:17 AM
FYI: AI Overviews cut publisher clicks 39.8% in first randomized study #AI #GoogleAI #DigitalMarketing #ZeroClickSearch #RandomizedStudy
FYI: AI Overviews cut publisher clicks 39.8% in first randomized study #AI #GoogleAI #DigitalMarketing #ZeroClickSearch #RandomizedStudy
AI Overviews cut publisher clicks 39.8% in first randomized study
A randomized experiment produces the first causal figure for Google AI Overviews, cutting outbound publisher clicks 39.8% and lifting zero-click searches 34.5%.
ppc.land
July 7, 2026 at 10:17 AM
FYI: AI Overviews cut publisher clicks 39.8% in first randomized study #AI #GoogleAI #DigitalMarketing #ZeroClickSearch #RandomizedStudy