Revenue per request is ad revenue divided by the ad requests behind it, a yield figure folding price and fill into one number. How it works, where it misleads.

Revenue per request is ad revenue divided by the ad requests behind it, a yield figure folding price and fill into one number. How it works, where it misleads.

Revenue per request is ad revenue divided by the ad requests behind it, a yield figure folding price and fill into one number. How it works, where it misleads.

Revenue per request is ad revenue divided by the ad requests behind it, a yield figure folding price and fill into one number. How it works, where it misleads.

Revenue per request is ad revenue divided by the ad requests behind it, a yield figure folding price and fill into one number. How it works, where it misleads.

Revenue per request is ad revenue divided by the ad requests behind it, a yield figure folding price and fill into one number. How it works, where it misleads.