The #1 question retailers ask: "How much should I spend on marketing?" 🤔 The Golden Rule: 5-12% of your Total Revenue. If you want to grow aggressively, aim for 12%. Maintaining? Stay near 5%. 👉 How does your budget compare? 👇 #retail #marketingbudget #smallbusiness #growthstrategy #retailtips #entrepreneur #rootedinretail

🔥 From Hot Glass to a Hot Brand 🔥 In Episode 178 of Rooted in Retail, Ash Koss, Co-Owner & Creative Director of 2BGlass shares the incredible journey of building a business from the ground up,...

Rooted in Retail 1d · POV: You crushed it at AmericasMart Now you’re sitting by the door like… Retail life = one big waiting game between “Place Order” and “Box on Shelf.” #RetailReality #AmericasMart #RetailHumor #SmallBusinessStruggles #RootedinRetail All reactions: 3 1 comment Like Comment Most relevant Tina Butler So true 23h

Are you still hitting the "Boost" button and hoping for sales? 💸 Boosting is for vanity (likes). Ads Manager is for sanity (sales). Stop boosting and start strategizing. 👉 comment "ADS" for our free budget calculator! #retailmarketing #socialmediaads #metamarketing #retailtips #businessgrowth #advertisingstrategy #rootedinretail

Log In Forgot Account? Rooted in Retail's post Rooted in Retail 2m · This week on Rooted in Retail, we’re diving into an unexpected but super valuable convo. You’ll hear from Natalie Gardner, the co-founder of Dr. Doug's Miracle Balms. The episode is packed with small biz wisdom: standing out without flashy marketing, staying focused in a distracted world, building customer loyalty without being perfect, and yes… a surprising deep dive into magnesium (and why it matters more than you think). This one’s full of heart, helpful tips, and a few… See more

After 200+ episodes, over 3 years, and filming all across the country, it’s time to close the door on Rooted in Retail, but only so a new one can open. In this final episode, Crystal Vilkaitis reveals the real reason behind the show's conclusion following her company's acquisition and how she is navigating the "Friction Filter" to design her life on her own terms. Whether you’re a long-time listener or just finding us, this episode is a masterclass in business evolution, honoring your calling, and the power of "Follow the Fun" decision-making. 🎯 What You’ll Learn: 00:00 Intro 03:51 Behind the Acquisition: Saying "Yes" to writing 06:05 Designing "My Epic Empire" on my own terms 06:54 How to audit your energy and kill "Back Burner" tasks 08:33 Substack & the 2026 Book Roadmap 10:57 The "Follow the Fun" Business Motto 13:25 Reflection #1: Coaching nervous retailers into pros 16:33 Reflection #2: Filming at the American Dream Mall 20:49 Reflection #3: How "Retail Therapy" was born on a walk 22:52 Reflection #4: Filming live in NYC with New York Now 29:45 Reflection #5: A final thank you to the listeners 32:21 Gratitude for the Rooted in Retail team 34:17 See me in person: The Retail Success Summit 2026 35:36 Outro Links: My Epic Empire (Substack) — http://myepicempire.substack.com This Is Crystal (Website) — http://thisiscrystal.com Email Crystal — mailto:hello@thisiscrystal.com Retail Success Summit Tickets — http://indera.co/summit IndERA (Formerly Crystal Media) — https://www.indera.co/ Blue Butterfly LLC — https://www.bluebutterflyllc.com/ Join IndERA - Go to http://indera.co/prompt to access the prompt Book a Call with IndERA - https://indera.co This conversation is part of a special Pro-only coaching call, the type members usually access inside IndERA Pro. Want more deep-dive sessions like this? Use code HOLIDAY to save $503 on your yearly Pro membership. You’ll get instant access to every 2025 replay and can start saving the dates for all 2026 coaching calls! - Getting value from Rooted in Retail? Then you’ll love IndERA - the Independent Retailers Association, built from the same mission: to support, connect, and champion indie store owners. - Join for just $25/month or get found this holiday season when you join IndERA Pro to unlock access to your Get Listed done-for-you online listing management. Save $503 with the code HOLIDAY, and lock in that rate forever. JoinIndERA.com Get more traffic, more sales, and less stress. Our Facebook Ads Management service was built for independent retailers like you: https://www.indera.co/facebook-ads-management Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail Join our weekly newsletter at https://rootedinretail.com/newsletter/ Show off your super fandom by getting your Rooted in Retail Merch! https://www.bystadium.com/us/en/stores/rooted-in-retail-30474/S820473454

Stop obsessing over "Interests" and "Demographics" in your ad settings. 🚫 In 2026, your CREATIVE does the targeting. If you show a video of a coffee mug, Meta finds coffee lovers. It's that simple. #metaads #facebookads #digitalmarketing #retailgrowth #adcreative #marketingstrategy #rootedinretail

Forgot Account? 3m Management One https://rootedinretail.com/.../retail-tariffs-inventory.../ #RootedInRetail#RetailStrategy#IndependentRetailer#InventoryPlanning#RetailPodcast#TariffTalk#RetailLeadership#ManagementOne#RetailTips#SmallBusinessSupport

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🚨 New Rooted in Retail episode alert! Ep. 175 is here, and it’s one for the books. 🙌 Crystal Vilkaitis is joined by marketing futurist Mark Schaefer for a powerful convo on what actually makes a...

Scaling your retail business across state lines? It takes more than standout products. Think: strong leadership, clear communication, and a culture your team can rally behind. In this week’s episode...