Adstock is the lagged, decaying effect of advertising on sales that mix models estimate. How decay rates, lag windows and half-lives shape budget decisions.

Adstock is the lagged, decaying effect of advertising on sales that mix models estimate. How decay rates, lag windows and half-lives shape budget decisions.

Adstock is the lagged, decaying effect of advertising on sales that mix models estimate. How decay rates, lag windows and half-lives shape budget decisions.

Adstock is the lagged, decaying effect of advertising on sales that mix models estimate. How decay rates, lag windows and half-lives shape budget decisions.