Lead scoring ranks sales prospects by assigning points or model-based probabilities for fit and engagement, so that sales teams know which leads to call first.

Lead scoring ranks sales prospects by assigning points or model-based probabilities for fit and engagement, so that sales teams know which leads to call first.

Lead scoring ranks sales prospects by assigning points or model-based probabilities for fit and engagement, so that sales teams know which leads to call first.

Lead scoring ranks sales prospects by assigning points or model-based probabilities for fit and engagement, so that sales teams know which leads to call first.