Serradourada Guimaraes’s 2024 creative highlights included Tesco 'Icons' and Burger King 'Bundles of joy'.

The creative force behind BBH’s most famous campaigns of the past decade is on a mission to make the agency the world’s top out-of-home powerhouse. Felipe Serradourada Guimaraes’s life could have looked a hell of a lot different. He spent most of his childhood on the tennis court, training for hours each day to become a professional tennis player. To his parents’ slight dismay, he changed the trajectory of his life when design, art and marketing became much more appealing. Advertising wasn’t on his radar as a career so much, although he was aware of it from the Mel Gibson movie What Women Want. Gibson’s character in the film was a creative director for Nike. “I had no idea what that was,” laughs Serradourada Guimaraes, but says it looked exciting. Read more here

Episode #85 features Felipe Serradourada Guimaraes, the recently appointed ECD at BBH. It was a real pleasure talking with Felipe, who we think is the only creative ever to go from being on placement at...